SurveySensum
AUGUST 19, 2024
Recently, Mike was looking for brand-new Nike shoes so he visited their website. When he found the perfect pair, he added them to his cart. However, he got distracted and left the website without completing the purchase. After some time, he received a personalized email reminding him about the shoes he left in the cart, encouraging him to complete the purchase.
Forrester's Customer Insights
AUGUST 19, 2024
The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies like GenAI have brought unrelenting changes to how marketing gets done.
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InMoment XI
AUGUST 19, 2024
What is the ROI of Customer Experience? Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty. These benefits, when translated into financial metrics, help justify investments in these customer experience initiatives.
Forrester's Customer Insights
AUGUST 19, 2024
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
eglobalis
AUGUST 19, 2024
Introduction We’re not here to drive the final nail into the coffin of NPS. While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. However, its effectiveness and relevance have come under scrutiny during the years.
CXDNA Update brings together the best content for customer experience professionals from the widest variety of industry thought leaders.
BlueOcean
AUGUST 19, 2024
If you have a business, you have customers – otherwise, you won’t stay in business very long. And if you have customers, they will inevitably need support. And that costs money. This leads some businesses to think of customer support as a necessary evil, something you’d rather not have to deal with but can’t avoid. If you find yourself nodding in agreement, you might want to think again.
Optimove
AUGUST 19, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
CSM Magazine
AUGUST 19, 2024
When it comes to retirement, we all know we should save. Yet, when it comes down to actually putting money aside for our future, many of us fall short. It turns out that the reasons are often more psychological than financial. Understanding these mental hurdles and knowing how to overcome them can make all the difference in securing a comfortable retirement.
Optimove
AUGUST 19, 2024
Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.
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This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.
Forrester's Customer Insights
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
Optimove
AUGUST 19, 2024
Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Wave : Email Marketing Service Providers, Q3 2024. The report cites Optimove’s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.
Forrester's Customer Insights
AUGUST 19, 2024
I’m pleased to announce the release of The Forrester Wave, Email Service Providers, Q3 2024. This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!
Optimove
AUGUST 19, 2024
Customer Engagement Solution for LiveOps & Monetization In the realm of social gaming, where every interaction counts, achieving synergy across your Acquisition, LiveOps, Monetization, and CRM teams is essential. Optimove’s Customer-Led Marketing Platform empowers your teams to streamline operations, deepen player engagement, and drive revenue growth, all from a single, unified platform.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
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Forrester's Customer Insights
AUGUST 19, 2024
Get an inside look at the enterprise architecture strategies of this year’s EA Awards winner, Scotiabank, and learn which firms were runners-up.
Optimove
AUGUST 19, 2024
Customer Engagement Solution for LiveOps & Monetization In the realm of social gaming, where every interaction counts, achieving synergy across your Acquisition, LiveOps, Monetization, and CRM teams is essential. Optimove’s Customer-Led Marketing Platform empowers your teams to streamline operations, deepen player engagement, and drive revenue growth, all from a single, unified platform.
Interactions
AUGUST 19, 2024
In a significant move to champion the rights of everyday Americans, the Biden-Harris Administration has launched the “ Time is Money ” initiative. The effort seeks to address the pressing challenges that have long plagued consumers—excessive hold times, convoluted processes, ineffective and poorly designed automated customer service systems, and more.
Interactions
AUGUST 19, 2024
In a significant move to champion the rights of everyday Americans, the Biden-Harris Administration has launched the “ Time is Money ” initiative. The effort seeks to address the pressing challenges that have long plagued consumers—excessive hold times, convoluted processes, ineffective and poorly designed automated customer service systems, and more.
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Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.
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