Tue.Jul 16, 2024

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5 Tips to Expertly Manage & Boost Your Online Reputation

InMoment XI

A staggering 94% of consumers avoid a business due to negative reviews. Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Understanding and responding to social data and reviews to drive actionable business outcomes is crucial. Customers expect not only to be heard but also understood and swiftly responded to.

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Your Net Promoter Score is Irrelevant

Retently

Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric. But here’s the thing: while NPS can give you a quick snapshot, focusing only on the score can sometimes make you miss the bigger picture.

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5 Tips to Expertly Manage & Boost Your Online Reputation

InMoment XI

A staggering 94% of consumers avoid a business due to negative reviews. Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Understanding and responding to social data and reviews to drive actionable business outcomes is crucial. Customers expect not only to be heard but also understood and swiftly responded to.

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Cybersecurity as a business asset: Preparing for a successful exit

West Monroe

Considering the ever-increasing cyberattacks facing companies today, investment in security is more important than ever—and becomes even more crucial when preparing a company for exit. With the massive financial impact seen from cyberattacks, it’s clear cybersecurity is no longer just an IT concern but a strategic business issue. Even the smallest breach can significantly impair a company's value, harm its customers, and diminish its reputation.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Zombie Customers: Identifying Who Your Best Customers Aren’t 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Knowing which customers are not a good fit is just as important for brands as knowing which customers are. This insight helps refine marketing strategies and optimize campaigns more effectively. Identifying and excluding low-value, costly customers allows brands to focus on those who drive long-term value, resulting in higher ROI and more efficient use of marketing resources.

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6 Lessons To Learn From Google NPS to Boost Customer Loyalty

SurveySensum

Did you know that Google has more than 3 billion active users, accounting for about 91.54% of the global search engine market? And this huge loyal customer base helped Google achieve revenue of 305.6 billion dollars and helped Alphabet, Google’s parent company become the second largest internet company worldwide. Not just that, about 92.07% of internet users use Google as their primary search engine.

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8 Best Voice of Customer (VoC) Tools To Enhance CX in 2024

Zonka Feedback

"It's all about listening to the customer and figuring out what they need. You can't just say, 'What do we want to sell?' You have to listen." But how? A question that we frequently get from customer experience leaders is how can they get a consolidated view and more analytical insights from the voice of the customers , especially when managing feedback across multiple locations and a large customer base.

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[Experience Action Podcast] AI in the Employee Experience

Experience Investigators by 360Connext

Ever wondered how artificial intelligence could reshape the way we work? Join us for an exciting conversation as Jeannie Walters answers a question from Adam Toporek about the transformative power of AI on the employee experience. Gain insights into how AI can boost efficiency, sharpen decision-making, and foster personalized skill development. You’ll hear stories about the good, the bad, and the ugly, as we navigate the potential for role displacement and the crucial need for leaders to f

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Data-driven customer insights: The key to successful product development

West Monroe

In today’s rapidly evolving market, the traditional approach of intuition-based decision making is taking a backseat as methodologies grounded in real-world data take center stage. Leveraging data and analytics (especially on customer behavior) to inform product development has become more than a strategic advantage—it’s now a necessity.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Maximize loyalty ROI with dynamic redemption values

Currency Alliance

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline seat, or commodities, etc. based on supply and demand. But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. But for a few years now, some travel and most coalition loyalty programs have been experimenting with dynamic values, and the results for improving loyalty

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What is Post Implementation Review? Meaning, Purpose and Importance

SurveySparrow

What do you do once once you’re done with a project? You put your heart and soul into it for two whole months, and closed it at last! But does that mean it’s over? What should you do next? Oh, if you’re thinking, “Wait! There’s more?,” let me tell you, Yes! Post Implementation Review (PIR) is a step you must not miss!

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Amazon Introduces New AI Chatbot ‘Rufus’ for US Consumers

CSM Magazine

Amazon has rolled out Rufus, an AI chatbot now available to shoppers across the US, through the Amazon mobile app. Rufus’ proficiency is built upon Amazon’s extensive product catalog, customer feedback, and a range of public data available online. Amazon suggests you turn to Rufus when you’re got questions about a product, and he’ll provide you with the lowdown to make an informed purchase.

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The Biggest Industry Trends in Education Right Now

Brandwatch CX

Let’s dive into the biggest trends in the education sector, so you can make your courses more appealing and attract amazing talent.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Ensure Your Contact Center Does Not Breach Privacy Rules

CSM Magazine

In the digital age, where data is a valuable currency, maintaining customers’ privacy has never been more critical. With increased scrutiny from regulatory bodies and the recent lawsuite against Talkdesk Customer Patagonia, businesses need to ensure that their contact centers are compliant with privacy laws. Here’s our guide on how to protect your contact center from breaching privacy rules.

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The CEO’s Guide To Building Generative AI

Forrester's Customer Insights

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

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Unlocking the Power of Guest Posts in Your SEO Strategy

CSM Magazine

In the ever-evolving landscape of online marketing, SEO remains a cornerstone for businesses looking to boost their visibility and reach. And in the vast universe of SEO strategies, one tactic often stands out for its effectiveness: guest posting. You might have heard of it, but do you truly understand why it’s so crucial for your SEO game? Well, let’s dive in and uncover the secrets behind the importance of guest posts.

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How Intouch Boosts Retail Merchandising For a Global CPG Brand

IntouchInsight

Curious to learn h ow Intouch Insight's data collection and analysis solutions helped a global CPG company gain actionable insights into the effectiveness of retail merchandising across various customer purchasing channels at thousands of North American locations?

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Real-World GenAI Applications You Can Use in Your Research Today

dscout People Nerds

From designing test studies to strategic foresight and storyboarding, the possibilities of GenAI in your research practice are endless.

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The Biggest Industry Trends in Education Right Now

Brandwatch CX

Let’s dive into the biggest trends in the education sector, so you can make your courses more appealing and attract amazing talent.

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Beyond the Horizon | October 9-December 11

Circular Edge

Part 4: Beyond the Horizon Disaster Recovery and Business Continuity Wednesday, October 9 | 1pm Eastern Register Now Automation and Emerging Technologies Wednesday, November 13 | 1pm Eastern Register Now Multi-Cloud and Hybrid Cloud Wednesday, December 11 | 1pm Eastern Register Now The post Beyond the Horizon | October 9-December 11 appeared first on Circular Edge.

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Happy AI Appreciation Day! (Yes, That’s A Thing.)

Forrester's Customer Insights

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Unveiling the Cloud | August 14-September 11

Circular Edge

Part 3: Unveiling the Cloud AWS Success Story Wednesday, August 14 | 1pm Eastern Register Now Azure Success Story Wednesday, August 28 | 1pm Eastern Register Now OCI Success Story Wednesday, September 11 | 1pm Eastern Register Now The post Unveiling the Cloud | August 14-September 11 appeared first on Circular Edge.

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Summer Heats Up with Pathfactory Acquisition of Uberflip

Forrester's Customer Insights

I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.