Tue.Jul 16, 2024

article thumbnail

Your Net Promoter Score is Irrelevant

Retently

Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric. But here’s the thing: while NPS can give you a quick snapshot, focusing only on the score can sometimes make you miss the bigger picture.

article thumbnail

Zombie Customers: Identifying Who Your Best Customers Aren’t 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Knowing which customers are not a good fit is just as important for brands as knowing which customers are. This insight helps refine marketing strategies and optimize campaigns more effectively. Identifying and excluding low-value, costly customers allows brands to focus on those who drive long-term value, resulting in higher ROI and more efficient use of marketing resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Data-driven customer insights: The key to successful product development

West Monroe

In today’s rapidly evolving market, the traditional approach of intuition-based decision making is taking a backseat as methodologies grounded in real-world data take center stage. Leveraging data and analytics (especially on customer behavior) to inform product development has become more than a strategic advantage—it’s now a necessity.

article thumbnail

6 Lessons To Learn From Google NPS to Boost Customer Loyalty

SurveySensum

Did you know that Google has more than 3 billion active users, accounting for about 91.54% of the global search engine market? And this huge loyal customer base helped Google achieve revenue of 305.6 billion dollars and helped Alphabet, Google’s parent company become the second largest internet company worldwide. Not just that, about 92.07% of internet users use Google as their primary search engine.

NPS 52
article thumbnail

The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

article thumbnail

8 Best Voice of Customer (VoC) Tools To Enhance CX in 2024

Zonka Feedback

"It's all about listening to the customer and figuring out what they need. You can't just say, 'What do we want to sell?' You have to listen." But how? A question that we frequently get from customer experience leaders is how can they get a consolidated view and more analytical insights from the voice of the customers , especially when managing feedback across multiple locations and a large customer base.

More Trending

article thumbnail

What is Post Implementation Review? Meaning, Purpose and Importance

SurveySparrow

What do you do once once you’re done with a project? You put your heart and soul into it for two whole months, and closed it at last! But does that mean it’s over? What should you do next? Oh, if you’re thinking, “Wait! There’s more?,” let me tell you, Yes! Post Implementation Review (PIR) is a step you must not miss!

article thumbnail

Cybersecurity as a business asset: Preparing for a successful exit

West Monroe

Considering the ever-increasing cyberattacks facing companies today, investment in security is more important than ever—and becomes even more crucial when preparing a company for exit. With the massive financial impact seen from cyberattacks, it’s clear cybersecurity is no longer just an IT concern but a strategic business issue. Even the smallest breach can significantly impair a company's value, harm its customers, and diminish its reputation.

article thumbnail

Amazon Introduces New AI Chatbot ‘Rufus’ for US Consumers

CSM Magazine

Amazon has rolled out Rufus, an AI chatbot now available to shoppers across the US, through the Amazon mobile app. Rufus’ proficiency is built upon Amazon’s extensive product catalog, customer feedback, and a range of public data available online. Amazon suggests you turn to Rufus when you’re got questions about a product, and he’ll provide you with the lowdown to make an informed purchase.

article thumbnail

[Experience Action Podcast] AI in the Employee Experience

Experience Investigators by 360Connext

Ever wondered how artificial intelligence could reshape the way we work? Join us for an exciting conversation as Jeannie Walters answers a question from Adam Toporek about the transformative power of AI on the employee experience. Gain insights into how AI can boost efficiency, sharpen decision-making, and foster personalized skill development. You’ll hear stories about the good, the bad, and the ugly, as we navigate the potential for role displacement and the crucial need for leaders to f

article thumbnail

How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

article thumbnail

How to Ensure Your Contact Center Does Not Breach Privacy Rules

CSM Magazine

In the digital age, where data is a valuable currency, maintaining customers’ privacy has never been more critical. With increased scrutiny from regulatory bodies and the recent lawsuite against Talkdesk Customer Patagonia, businesses need to ensure that their contact centers are compliant with privacy laws. Here’s our guide on how to protect your contact center from breaching privacy rules.

article thumbnail

5 Tips to Expertly Manage & Boost Your Online Reputation

InMoment XI

A staggering 94% of consumers avoid a business due to negative reviews. Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Understanding and responding to social data and reviews to drive actionable business outcomes is crucial. Customers expect not only to be heard but also understood and swiftly responded to.

article thumbnail

Unlocking the Power of Guest Posts in Your SEO Strategy

CSM Magazine

In the ever-evolving landscape of online marketing, SEO remains a cornerstone for businesses looking to boost their visibility and reach. And in the vast universe of SEO strategies, one tactic often stands out for its effectiveness: guest posting. You might have heard of it, but do you truly understand why it’s so crucial for your SEO game? Well, let’s dive in and uncover the secrets behind the importance of guest posts.

article thumbnail

5 Tips to Expertly Manage & Boost Your Online Reputation

InMoment XI

A staggering 94% of consumers avoid a business due to negative reviews. Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Understanding and responding to social data and reviews to drive actionable business outcomes is crucial. Customers expect not only to be heard but also understood and swiftly responded to.

article thumbnail

3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

article thumbnail

How Intouch Boosts Retail Merchandising For a Global CPG Brand

IntouchInsight

Curious to learn h ow Intouch Insight's data collection and analysis solutions helped a global CPG company gain actionable insights into the effectiveness of retail merchandising across various customer purchasing channels at thousands of North American locations?

Retail 62
article thumbnail

The Biggest Industry Trends in Education Right Now

Brandwatch CX

Let’s dive into the biggest trends in the education sector, so you can make your courses more appealing and attract amazing talent.

75
article thumbnail

Responsible assessment of the global research and innovation landscape: Exploring the dynamic G20 scorecard

Clarivate

We introduce new data and insights to measure the global research and innovation performance of member countries and regions ahead of the G20 summit in Rio de Janeiro, Brazil. This guide explores how our online interactive scorecard offers dynamic visualizations and insights into global trends. Each year, the Institute for Scientific Information (ISI) at Clarivate releases its annual G20 scorecard to offer insights into the broad contributions of the research and innovation capabilities of each

article thumbnail

Beyond the Horizon | October 9-December 11

Circular Edge

Part 4: Beyond the Horizon Disaster Recovery and Business Continuity Wednesday, October 9 | 1pm Eastern Register Now Automation and Emerging Technologies Wednesday, November 13 | 1pm Eastern Register Now Multi-Cloud and Hybrid Cloud Wednesday, December 11 | 1pm Eastern Register Now The post Beyond the Horizon | October 9-December 11 appeared first on Circular Edge.

article thumbnail

The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Real-World GenAI Applications You Can Use in Your Research Today

dscout People Nerds

From designing test studies to strategic foresight and storyboarding, the possibilities of GenAI in your research practice are endless.

59
article thumbnail

Unveiling the Cloud | August 14-September 11

Circular Edge

Part 3: Unveiling the Cloud AWS Success Story Wednesday, August 14 | 1pm Eastern Register Now Azure Success Story Wednesday, August 28 | 1pm Eastern Register Now OCI Success Story Wednesday, September 11 | 1pm Eastern Register Now The post Unveiling the Cloud | August 14-September 11 appeared first on Circular Edge.

Webinar 52
article thumbnail

The Biggest Industry Trends in Education Right Now

Brandwatch CX

Let’s dive into the biggest trends in the education sector, so you can make your courses more appealing and attract amazing talent.

59
article thumbnail

The CEO’s Guide To Building Generative AI

Forrester's Customer Insights

Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

article thumbnail

What Does it REALLY Mean to Put CX First?

Customer experience was once considered a soft metric, or a “nice to have.” But it is now a board-level priority for many brands. The experience you provide your customers is a defining way to differentiate your business from the competition. But how can you really make CX a priority when you have competing budget and resource constraints? With customer experience automation, organizations can leverage AI and automation to make it faster and cheaper to provide a superior customer experience acro

article thumbnail

Maximize loyalty ROI with dynamic redemption values

Currency Alliance

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline seat, or commodities, etc. based on supply and demand. But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. But for a few years now, some travel and most coalition loyalty programs have been experimenting with dynamic values, and the results for improving loyalty

ROI 40
article thumbnail

Happy AI Appreciation Day! (Yes, That’s A Thing.)

Forrester's Customer Insights

With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.

article thumbnail

Summer Heats Up with Pathfactory Acquisition of Uberflip

Forrester's Customer Insights

I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech.