Tue.Jan 07, 2025

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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

eglobalis

Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide Design Thinking (DT) has emerged during the last 12 years of so as a transformative methodology for addressing complex challenges in todays business environment. Its customer-centric approach has enabled B2B companies to enhance product design, improve customer lives, and optimize experiences.

B2B 290
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Customer Experience Strategy 101: From Vision to Implementation

Experience Investigators by 360Connext

An intentional, proactive customer experience (CX) has unmatched power for attracting new customers and earning their lifelong loyalty. But this is easy to say and harder to do. To really deliver for your customers and your organizational goals and achieve scalable growth by operationalizing CX you need a calculated CX strategy. People today have countless options for where to shop and how to solve their challenges.

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How Government (and Any Business) Can Transform Customer Experience with Gabriele Masili

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can listening to customer exchanges improve overall service experiences? Why is it important to get feedback in real time? What is human-centered design? How can personalization contribute to better engagement? What strategies can organizations use to empower employees to improve customer interactions?

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Automated Sentiment Analysis: Why Use It and How to Get Started

Thematic

When was the last time you truly understood how your customers feel? If you’re in customer service, you know it is not how much feedback you get that matters. It's understanding the sentiment expressed by customers that counts. That makes sentiment analysis key to improving experiences, refining strategies, and driving growth. But imagine you're getting hundreds, if not thousands, of pieces of feedback.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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A Look Back at the Top Articles and Podcasts of 2024

ShepHyken

We have crossed over into the new year, and 2024 is now a history lesson. But there is a lot we can learn from history. In 2024, I wrote 52 Shepard Letter articles and released 52 podcast episodes. Here are the five best from each category. Enjoy and learn from these history lessons. Top Five Shepard Letter Blogs My weekly blog is available on the website and is also emailed to subscribers.

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From the Internet to AI: How PeopleMetrics is Embracing the Next Research Revolution

PeopleMetrics

Twenty-five years ago, in 2001, I founded PeopleMetrics with a clear vision: the internet was going to fundamentally change the way market research was conducted. My journey began in the Silicon Valley in 1999 when online surveys were just emerging and I got a taste of how client could access results in real-time, allowing for smarter, faster decisions.

2001 71
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Various Uses of AI in Marketing: Predict, Prescribe, and Generate

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: The AI landscape is rapidly evolving, revolutionizing how businesses solve challenges and unlock opportunities. From content generation and journey orchestration to insight discovery, AI is transforming nearly every aspect of marketing. But not all AI is the same. Different types of AI are designed for distinct use cases, offering unique capabilities to address specific needs.

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How Good Is Nintendo Support and How Do I Contact Them?

CSM Magazine

Whether youre troubleshooting a console issue, dealing with account concerns, or needing warranty information, having access to reliable Nintendo customer service can make all the difference. But just how good is Nintendo support, and what’s the best way to get in touch with them? How Good Is Nintendo Support? Nintendo has earned a strong reputation for its customer support, often praised for its responsiveness, efficiency, and helpfulness.

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Essential TikTok Metrics to Track for Effective Marketing Strategies

Brandwatch CX

Discover key TikTok metrics to enhance your marketing strategy. Learn what to track for effective engagement and growth. Read the full article now.

Metrics 98
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Zonka Feedback's 2024 Year In Review: Smarter Feedback, AI Innovation, and Future Reimagined

Zonka Feedback

As we look back on 2024, its clear that the way businesses listen to and act on feedback has reached new heightsand weve been right there, leading the charge. With groundbreaking advancements in AI, smarter insights, seamless feedback collection across multiple channels, and more intuitive tools, Zonka Feedback has empowered businesses to connect with their customers like never before.

2024 52
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Staying Ahead of Traveler Preferences: Why Building a Community Is Key to Success

Alida

Discover how Away leverages customer panels and market research to drive product innovation and stay ahead of evolving traveler preferences.

Travel 130
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Guest Experience Surveys vs. Social Media Feedback: Which is More Reliable?

Opinionator

In 2025 collecting feedback from customers has never been more critical. With the rise of social media, many businesses are faced with the dilemma of choosing between traditional guest experience surveys and spontaneous social media feedback. While both methods provide valuable insights into customer perceptions, their reliability can vary significantly.

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The Goldilocks of Project Scoping: A 3-Part Framework

dscout People Nerds

Well-scoped research sharpens a teams ability to address critical questions and drives meaningful progress. Here’s how to get it just right.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Accelerating US Government Modernization with Open-Source and Agile Development

Forrester's Customer Insights

Preventing waste and abuse has long eclipsed innovation as a focus for the US government. Despite this, innovation is still happening. In fact, the US government doesnt have an innovation problem: it has an adoption problem.

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Meta’s Content Moderation Pivot Reflects A New Political Climate

Forrester's Customer Insights

This morning, Meta announced a “pull back” in its content moderation policies, just in time for a new administration to enter the White House.

2020 32
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Mastering The Digital Seas: A Guide To E-Commerce Precision

Forrester's Customer Insights

In the vast sea of digital routes to market, e-commerce stands as a beacon of modern B2B commerce, yet navigating this realm with outdated metrics is akin to venturing into battle blindfolded.