Tue.Jan 07, 2025

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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

eglobalis

Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide Design Thinking (DT) has emerged during the last 12 years of so as a transformative methodology for addressing complex challenges in todays business environment. Its customer-centric approach has enabled B2B companies to enhance product design, improve customer lives, and optimize experiences.

B2B 195
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Customer Experience Strategy 101: From Vision to Implementation

Experience Investigators by 360Connext

An intentional, proactive customer experience (CX) has unmatched power for attracting new customers and earning their lifelong loyalty. But this is easy to say and harder to do. To really deliver for your customers and your organizational goals and achieve scalable growth by operationalizing CX you need a calculated CX strategy. People today have countless options for where to shop and how to solve their challenges.

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How Government (and Any Business) Can Transform Customer Experience with Gabriele Masili

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can listening to customer exchanges improve overall service experiences? Why is it important to get feedback in real time? What is human-centered design? How can personalization contribute to better engagement? What strategies can organizations use to empower employees to improve customer interactions?

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Automated Sentiment Analysis: Why Use It and How to Get Started

Thematic

When was the last time you truly understood how your customers feel? If you’re in customer service, you know it is not how much feedback you get that matters. It's understanding the sentiment expressed by customers that counts. That makes sentiment analysis key to improving experiences, refining strategies, and driving growth. But imagine you're getting hundreds, if not thousands, of pieces of feedback.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Mastering Customer Journey Mapping: Strategies for Success

InteractionMetrics

Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers journeysand then use that knowledge to spark bottom-line success? In Decembers CXPA B2B Roundtable hosted by Martha Brooke, and featuring Dave Seaton, that very question took center stage. The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an

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From the Internet to AI: How PeopleMetrics is Embracing the Next Research Revolution

PeopleMetrics

Twenty-five years ago, in 2001, I founded PeopleMetrics with a clear vision: the internet was going to fundamentally change the way market research was conducted. My journey began in the Silicon Valley in 1999 when online surveys were just emerging and I got a taste of how client could access results in real-time, allowing for smarter, faster decisions.

2001 71
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How Good Is Nintendo Support and How Do I Contact Them?

CSM Magazine

Whether youre troubleshooting a console issue, dealing with account concerns, or needing warranty information, having access to reliable Nintendo customer service can make all the difference. But just how good is Nintendo support, and what’s the best way to get in touch with them? How Good Is Nintendo Support? Nintendo has earned a strong reputation for its customer support, often praised for its responsiveness, efficiency, and helpfulness.

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Essential TikTok Metrics to Track for Effective Marketing Strategies

Brandwatch CX

Discover key TikTok metrics to enhance your marketing strategy. Learn what to track for effective engagement and growth. Read the full article now.

Metrics 52
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Various Uses of AI in Marketing: Predict, Prescribe, and Generate

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: The AI landscape is rapidly evolving, revolutionizing how businesses solve challenges and unlock opportunities. From content generation and journey orchestration to insight discovery, AI is transforming nearly every aspect of marketing. But not all AI is the same. Different types of AI are designed for distinct use cases, offering unique capabilities to address specific needs.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Staying Ahead of Traveler Preferences: Why Building a Community Is Key to Success

Alida

Discover how Away leverages customer panels and market research to drive product innovation and stay ahead of evolving traveler preferences.

Travel 130
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The Goldilocks of Project Scoping: A 3-Part Framework

dscout People Nerds

Well-scoped research sharpens a teams ability to address critical questions and drives meaningful progress. Here’s how to get it just right.

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Guest Experience Surveys vs. Social Media Feedback: Which is More Reliable?

Opinionator

In 2025 collecting feedback from customers has never been more critical. With the rise of social media, many businesses are faced with the dilemma of choosing between traditional guest experience surveys and spontaneous social media feedback. While both methods provide valuable insights into customer perceptions, their reliability can vary significantly.

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Accelerating US Government Modernization with Open-Source and Agile Development

Forrester's Customer Insights

Preventing waste and abuse has long eclipsed innovation as a focus for the US government. Despite this, innovation is still happening. In fact, the US government doesnt have an innovation problem: it has an adoption problem.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Mastering The Digital Seas: A Guide To E-Commerce Precision

Forrester's Customer Insights

In the vast sea of digital routes to market, e-commerce stands as a beacon of modern B2B commerce, yet navigating this realm with outdated metrics is akin to venturing into battle blindfolded.

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Meta’s Content Moderation Pivot Reflects A New Political Climate

Forrester's Customer Insights

This morning, Meta announced a “pull back” in its content moderation policies, just in time for a new administration to enter the White House.

2020 29