CSM Magazine

JANUARY 3, 2025

Empathy is essential in customer support, but how do you know if its actually making a difference? Measuring empathy might sound trickyafter all, how do you quantify something so emotional? But there are effective ways to assess its impact. By using customer feedback and tracking specific metrics, you can see just how empathy shapes the customer experience and drives your teams success.

Measurement 52

Measurement Net Promoter Score Effort Score NPS 52

Blueshift

JANUARY 3, 2025

Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. Enter the Customer Data Platform (CDP)a solution uniquely designed for marketers to unify, analyze, and activate data.

E Commerce 52

E Commerce Marketing E-support ROI 52

CSM Magazine

JANUARY 3, 2025

Businesses are no longer confined to local or regional markets. Instead, they operate on a global scale, interacting with customers from diverse linguistic and cultural backgrounds. This expansion necessitates robust multilingual customer support to cater to a varied clientele effectively. Multilingual customer support not only bridges language gaps but also enhances customer satisfaction, fosters loyalty, and drives business growth.

2025 52

2025 E-support Customer Satisfaction E Commerce 52

Forrester's Customer Insights

JANUARY 3, 2025

It seems like everyone is talking about performance these days in all aspects of life. High school kids are applying to college and their SAT/ACT test scores and overall GPAs are being compared to their peers.

Entertainment 26

Entertainment Marketing B2B 26

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.