Fri.Jan 03, 2025

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Measuring the Impact of Empathy in Customer Support

CSM Magazine

Empathy is essential in customer support, but how do you know if its actually making a difference? Measuring empathy might sound trickyafter all, how do you quantify something so emotional? But there are effective ways to assess its impact. By using customer feedback and tracking specific metrics, you can see just how empathy shapes the customer experience and drives your teams success.

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The Power of Customer Data Platforms (CDPs): Transforming Modern Marketing Strategies

Blueshift

Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. Enter the Customer Data Platform (CDP)a solution uniquely designed for marketers to unify, analyze, and activate data.

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10 Essential AI Tools for Multilingual Customer Support in 2025

CSM Magazine

Businesses are no longer confined to local or regional markets. Instead, they operate on a global scale, interacting with customers from diverse linguistic and cultural backgrounds. This expansion necessitates robust multilingual customer support to cater to a varied clientele effectively. Multilingual customer support not only bridges language gaps but also enhances customer satisfaction, fosters loyalty, and drives business growth.

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The Power of Customer Data Platforms (CDPs): Transforming Modern Marketing Strategies

Blueshift

Introduction Imagine this: you’re a marketer in a world flooded with data, under pressure to deliver hyper-personalized experiences at scale. Your customers demand relevance and immediacy, and traditional marketing tools only take you so far. Enter the Customer Data Platform (CDP)a solution uniquely designed for marketers to unify, analyze, and activate data.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Three Hallmarks Of Portfolio Marketing High Performance

Forrester's Customer Insights

It seems like everyone is talking about performance these days in all aspects of life. High school kids are applying to college and their SAT/ACT test scores and overall GPAs are being compared to their peers.