Thu.Aug 01, 2024

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Customer Sentiment: How to Measure and Improve It

InMoment XI

Understanding customer sentiment is essential for businesses trying to enhance their customer experience and drive growth. In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score.

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Creating a Winning Customer Experience Framework

SurveySensum

Is your CX Program tied to business revenue? Only 20% of the businesses know that their CX program can directly lead to revenue growth, the remaining 80% are either running CX program naively or not at all! Are you in the 20% or the 80%? Well, an effective CX program requires discipline, a strong framework, and yes, actionability. It’s not just about taking customer feedback but to drive an end to end framework that takes action on the feedback which positively impacts the bottom line (boo

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Align Budget Planning To Accelerate Performance In 2025

Forrester's Customer Insights

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

2025 66
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The Luxury Travel Boom: What’s Still Worth the Splurge?

Brandwatch CX

Discover how luxury travel trends are evolving despite economic challenges. Learn about consumer preferences and how brands can meet new expectations.

Travel 97
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The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.

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Announcing the Modern Application Development Services Vendor Landscape, Q3 2024

Forrester's Customer Insights

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

2024 61

More Trending

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Customer Experience Leaders Are In Dire Straits — Invest To Overhaul Core CX Competencies

Forrester's Customer Insights

Getting customer experience back on track will require doubling down on what matters most to customers. Explore a few of our recommendations for 2025.

2025 32
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When Should You Start Measuring Net Promoter Score?

Retently

In The Lean Startup , Eric Ries describes the four ways customers drive sustainable growth for businesses. The first is word-of-mouth through recommendations and referrals. When people get value from your product, they’re likely to talk about it. The second is due to the product itself. A product like a MacBook, with its glowing Apple logo, is a constant advertisement.

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Innovating with AWS: Next-Level Personalization with LLM-Powered Content Recommendations

Blueshift

At Blueshift, we're excited to introduce our latest innovation in personalized content recommendations, powered by large language model (LLM) embeddings developed in partnership with Amazon Bedrock.

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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester's Customer Insights

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights: Benchmark your current spending.

2025 59
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Ranking: The Top Food Influencers on Instagram and YouTube

Brandwatch CX

In this blog, we've identified the most influential food influencers on Instagram and YouTube and why they're so successful.

Blog 52
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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester's Customer Insights

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

2025 55
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Ranking: The Top Food Influencers on Instagram and YouTube

Brandwatch CX

In this blog, we've identified the most influential food influencers on Instagram and YouTube and why they're so successful.

Blog 52
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Crack the Code: Evolving Panel Expectations

2020 Research

Join us as we uncover the truth about how to create an exceptional panel experience and meet client expectations.

Webinar 52
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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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Harness the Amazing Power of Mental Models to Gain Customer Insights A Master Class: Unlocking The Psychology of Customer Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: On the podcast, we have been doing a Masterclass Series based on the principle that there is never one thing happening in a Customer Experience. Multiple things are happening, particularly from a behavioral science perspective.

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Popular Wisdom About CMO Representation And Tenure Is Wrong

Forrester's Customer Insights

There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack endurance.

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Strategic Services Global Trend Round Up: 1st August 2024

Lithium

& Discover this week's trends, from summer of sport to AI improvements!

2024 40
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Make The Right Tech Budget Decisions Now To Succeed With AI In 2025

Forrester's Customer Insights

Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.

2025 36
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What’s My Spirit Animal Quiz! Find Your Spirit Guide!

SurveySparrow

Have you ever wondered what your spirit animal is? I took a quiz recently, and guess what mine is? A Snake! It represents healing, primal energy, and rebirth! This made me extremely curious, and I dug as deep as I could. Now, I can’t wait to share what I found with you! Oh, and you know what? I already sent it over to my colleagues, and they’re still stuck to the thought.

Culture 52
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B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases

Forrester's Customer Insights

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 37
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The Evolution of Data Warehousing: From Traditional to Modern Architectures

CSM Magazine

Data is at the core of modern enterprises, yet as organizations expand and the amount and variety of data expand, traditional approaches to its management often fall short. As such, companies are shifting towards cloud-based solutions for handling their data needs as opposed to using older warehousing models for data management needs. This article will explore this evolution in more depth.

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Announcing The Forrester Wave™: Adobe Services, Q3 2024

Forrester's Customer Insights

Time flies. For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak.

2024 36
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What Does it REALLY Mean to Put CX First?

Customer experience was once considered a soft metric, or a “nice to have.” But it is now a board-level priority for many brands. The experience you provide your customers is a defining way to differentiate your business from the competition. But how can you really make CX a priority when you have competing budget and resource constraints? With customer experience automation, organizations can leverage AI and automation to make it faster and cheaper to provide a superior customer experience acro

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Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets

Forrester's Customer Insights

Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.

2025 36
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Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The U.S. Senate

Forrester's Customer Insights

In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children’s and Teens Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades.

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Announcing The Forrester Wave: End-User Experience Management™, Q3 2024

Forrester's Customer Insights

We are thrilled to release our third-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2024. We looked at the top eight vendors in the market today and evaluated them across 34 criteria. Why is EUEM so important? The answer lies in a three-letter acronym: DEX, or digital employee experience.

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Automation Builders, Achtung! Vermeiden Sie bei der Automatisierung durch Agents die RPA-Fehler

Forrester's Customer Insights

Wenn Roboter für die Prozessautomatisierung durch KI-Agents ersetzt werden, führt dies dann zu einer unüberschaubaren Anzahl von KI-Agents mit sich überschneidenden Funktionalitäten? Erhalten Sie vier Tipps, um dieses Problem zu vermeiden.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,