Thu.Aug 01, 2024

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Customer Sentiment: How to Measure and Improve It

InMoment XI

Understanding customer sentiment is essential for businesses trying to enhance their customer experience and drive growth. In this post, we’ll dive into what customer sentiment is, why it matters, and how you can measure and improve it to boost your business performance. But first, let’s go over a few basic definitions of customer sentiment, customer sentiment analysis, and customer sentiment score.

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When Should You Start Measuring Net Promoter Score?

Retently

In The Lean Startup , Eric Ries describes the four ways customers drive sustainable growth for businesses. The first is word-of-mouth through recommendations and referrals. When people get value from your product, they’re likely to talk about it. The second is due to the product itself. A product like a MacBook, with its glowing Apple logo, is a constant advertisement.

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Harness the Amazing Power of Mental Models to Gain Customer Insights A Master Class: Unlocking The Psychology of Customer Experience

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: On the podcast, we have been doing a Masterclass Series based on the principle that there is never one thing happening in a Customer Experience. Multiple things are happening, particularly from a behavioral science perspective.

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Creating a Winning Customer Experience Framework

SurveySensum

Is your CX Program tied to business revenue? Only 20% of the businesses know that their CX program can directly lead to revenue growth, the remaining 80% are either running CX program naively or not at all! Are you in the 20% or the 80%? Well, an effective CX program requires discipline, a strong framework, and yes, actionability. It’s not just about taking customer feedback but to drive an end to end framework that takes action on the feedback which positively impacts the bottom line (boo

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Align Budget Planning To Accelerate Performance In 2025

Forrester's Customer Insights

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

2025 66

More Trending

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Announcing the Modern Application Development Services Vendor Landscape, Q3 2024

Forrester's Customer Insights

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

2024 61
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The Luxury Travel Boom: What’s Still Worth the Splurge?

Brandwatch CX

Discover how luxury travel trends are evolving despite economic challenges. Learn about consumer preferences and how brands can meet new expectations.

Travel 98
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Customer Experience Leaders Are In Dire Straits — Invest To Overhaul Core CX Competencies

Forrester's Customer Insights

Getting customer experience back on track will require doubling down on what matters most to customers. Explore a few of our recommendations for 2025.

2025 32
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The Luxury Travel Boom: What’s Still Worth the Splurge?

Brandwatch CX

Discover how luxury travel trends are evolving despite economic challenges. Learn about consumer preferences and how brands can meet new expectations.

Travel 88
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases

Forrester's Customer Insights

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 59
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Crack the Code: Evolving Panel Expectations

2020 Research

Join us as we uncover the truth about how to create an exceptional panel experience and meet client expectations.

Webinar 52
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester's Customer Insights

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights: Benchmark your current spending.

2025 59
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Ranking: The Top Food Influencers on Instagram and YouTube

Brandwatch CX

In this blog, we've identified the most influential food influencers on Instagram and YouTube and why they're so successful.

Blog 52
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester's Customer Insights

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

2025 56
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Innovating with AWS: Next-Level Personalization with LLM-Powered Content Recommendations

Blueshift

At Blueshift, we're excited to introduce our latest innovation in personalized content recommendations, powered by large language model (LLM) embeddings developed in partnership with Amazon Bedrock.

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Ranking: The Top Food Influencers on Instagram and YouTube

Brandwatch CX

In this blog, we've identified the most influential food influencers on Instagram and YouTube and why they're so successful.

Blog 52
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Strategic Services Global Trend Round Up: 1st August 2024

Lithium

& Discover this week's trends, from summer of sport to AI improvements!

2024 40
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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Popular Wisdom About CMO Representation And Tenure Is Wrong

Forrester's Customer Insights

There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack endurance.

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What’s My Spirit Animal Quiz! Find Your Spirit Guide!

SurveySparrow

Have you ever wondered what your spirit animal is? I took a quiz recently, and guess what mine is? A Snake! It represents healing, primal energy, and rebirth! This made me extremely curious, and I dug as deep as I could. Now, I can’t wait to share what I found with you! Oh, and you know what? I already sent it over to my colleagues, and they’re still stuck to the thought.

Culture 52
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Announcing The Forrester Wave™: Adobe Services, Q3 2024

Forrester's Customer Insights

Time flies. For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak.

2024 36
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Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets

Forrester's Customer Insights

Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.

2025 36
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Make The Right Tech Budget Decisions Now To Succeed With AI In 2025

Forrester's Customer Insights

Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.

2025 36
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Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The U.S. Senate

Forrester's Customer Insights

In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children’s and Teens Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades.

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Announcing The Forrester Wave: End-User Experience Management™, Q3 2024

Forrester's Customer Insights

We are thrilled to release our third-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2024. We looked at the top eight vendors in the market today and evaluated them across 34 criteria. Why is EUEM so important? The answer lies in a three-letter acronym: DEX, or digital employee experience.

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Automation Builders, Achtung! Vermeiden Sie bei der Automatisierung durch Agents die RPA-Fehler

Forrester's Customer Insights

Wenn Roboter für die Prozessautomatisierung durch KI-Agents ersetzt werden, führt dies dann zu einer unüberschaubaren Anzahl von KI-Agents mit sich überschneidenden Funktionalitäten? Erhalten Sie vier Tipps, um dieses Problem zu vermeiden.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.