Tue.Feb 11, 2025

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What the Apple TV Series, Severance, Teaches Us About Hidden Data

Optimove

See the difference control groups make in this guide Download Now Why it matters: Understanding hidden data is key to unlocking insights that drive smarter, proactive strategies. Just as the Macrodata Refinement team in Severance detects anomalies to reveal underlying trends, marketers can mine customer data to anticipate needs and personalize interactions.

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Lesson #14 Revisited: Voice of Customer (VoC) Communications in the Age of AI - A 2025 Perspective

PeopleMetrics

Back in 2017, I wrote about the critical importance of communication in Voice of Customer (VoC) programs. Looking back and re-reading this chapter, I had to laugh. I was emphasizing daily huddles and paper posters on walls - and while these personal touches still matter (a lot in some cases), AI has revolutionized how we can amplify these communications in ways I never imagined.

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Student Support 2.0: The Playbook for a Frictionless University Experience

Comm100

Think about the last time you had a frustrating customer experience; maybe a bank that put you on hold for an hour, or an airline website that somehow made it impossible to book a flight without a degree in cryptography. Now imagine that level of friction stretched across four (or more) years of a students life. Thats the reality in many universities today.

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AI Needs Context for Great CX. Customer Journeys are the Solution

inQuba

The end of 2024 is upon us. In our home market, the December period is a time for end of year holidays. Business shuts down and we head towards the coast or mountains to enjoy a break and welcome the new year. This year will be remembered as a year of massive developments in AI. In particular, LLMs and generative AI have stood out as incredible new technologies that truly have become mainstream.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Total Experience Awaits At Forrester’s CX Summit 2025

Forrester's Customer Insights

Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals.

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Figure it out

Zeisler Consulting

I wrote a while back about a pet-peeve of mine when I grocery shop: Not enough small carts. Now, thats clearly a small thing (literally!) to get too overworked about. First World Problems, and all that. At the risk of delving further into Angry-Old-Man-Shaking-His-Fist-At-The-Clouds territory, let me gripe again about shopping carts. As Id mentioned, ours is a somewhat urban neighborhood.

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Top 10 AI Insight Tools for Smarter Feedback and Data Analysis

Zonka Feedback

Gone are the days of manually sifting through thousands of customer data points to extract valuable insights. Remember the hours spent poring over spreadsheets, copy-pasting responses, and toggling between documents just to categorize feedback? Traditional methods of analyzing unstructured datasurvey responses, chat logs, and social media commentswere tedious and prone to human bias and oversight.

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How to Use Meta Business Suite in 2025

Brandwatch CX

Learn how to effectively manage your business with Meta Business Suite. Streamline your processes and enhance your online presence. Read the article now!

2025 86
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Global Technology Spending In 2025 Will Reach $4.9 Trillion With Robust 5.6% Growth

Forrester's Customer Insights

Forresters latest global technology market forecast shows robust growth of 5.6% in 2025 driving the market to $4.9 trillion. Learn what's driving this growth and how to plan for the year ahead.

2025 29
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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[Experience Action Podcast] CX Pulse Check – February 2025

Experience Investigators by 360Connext

It’s time for another CX Pulse Check. We’re thrilled to have Dr. Amy Climer, a leading expert in creativity and innovation, sharing her insights. Together, we explore tech advancements that are transforming customer experiences and creating new challenges. We look at how we can navigate the fine line between innovation and distraction as technology evolves, offering a fresh perspective on capturing consumer attention amidst fragmented media consumption.

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US Tech Spending Defies The Economic Slowdown To Hit $2.7 Trillion in 2025

Forrester's Customer Insights

Despite persistent inflation and a cooling labor market, US tech spending is forecast to grow by 6.1% in the US in 2025 to reach a staggering $2.7 trillion. Find out what's driving this growth and what tech leaders can expect in 2025.

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The Impact of Product Management on Customer Experience

CSM Magazine

Product management and customer service constantly affect each other’s success through continuous feedback and adaptation. For instance, when product teams analyze support tickets and feature requests, they prevent recurring issueslike a mobile payment app team adjusting button placement based on user confusion patterns, or a software company streamlining onboarding after identifying common roadblocks.

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RTW Mandate? How to Trailblaze Your Office Employees

Northridge Group

Trailblazers can come in every size, but their superpower lies in their vision, passion, and courageand their ability to rally those around them to embrace all of it. Companies globally are either in the process of or planning to bring employees back into the office. Some may not be overly enthusiastic about swapping sweats for […] The post RTW Mandate?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Revolutionize Your Designs: Create Custom Fonts with Creative Fabrica’s Free AI Font Generator

CSM Magazine

The world of font design is undergoing a major transformation, thanks to advancements in artificial intelligence. In the past, creating custom fonts required specialized skills and hours of effort. Now, with tools like Creative Fabricas AI-powered Font Generator , designing high-quality, personalized fonts has become quick, easy, and accessible to everyone.

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Deepfakes Are Here: Here’s What To Do

Forrester's Customer Insights

In the last two years, growing concerns around the proliferation of and advances in deepfakes has raised concerns around potential of deepfakes to impede adoption of facial and voice biometrics. Deepfakes are increasing because many organizations are migrating identity verification, authentication, and high-value, high-risk transactions (e.g.

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If Process Is So Important, Why Isn’t Process Prioritized?

Forrester's Customer Insights

In todays unstable market driven by shifting buyer expectations and AI disruption, strong processes are an organizations lifeline, ensuring predictability, consistency, and scalability. Yet, many organizations overlook their importance. Investing in process improvement isnt a nice-to-have its essential. It boosts innovation, creates competitive differentiation, improves efficiency, cuts waste, and makes an organization agile.

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A Developer At An I&O Vendor Conference

Forrester's Customer Insights

Dynatrace Perform, the annual event to highlight all things Dynatrace, was held at the Aria in Las Vegas from February 5-7. I was there to get a look at their new offering directed at developers: Observability for Developers.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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DeepSeek Resetting The Bar For AI Infrastructure

Forrester's Customer Insights

DeepSeek: New Model & New Hopes DeepSeek released the opensource AI model DeepSeek R1, with impressive performance, and significantly lower training cost. It garnered immediate attention and rapid adoption. It has outperformed many, if not all, competitors’ latest models across many commonly used AI tests.

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Assessment is Anyone’s Guess: Proving The GOAT Requires Validation

Forrester's Customer Insights

As spectators tuned in to Super Bowl 59 to indulge on American culture rife with consumerism, T Swift, and rap feuds, the buzz was less around the game and more determining who is pro footballs GOAT (Greatest of all Time).

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