SurveySparrow

NOVEMBER 26, 2023

Do you know how long it takes for a product to turn into something that waits for you at your doorstep from an idea or a drawing on a whiteboard? Months! (and sometimes years!). The need for understanding the different stages of a product life cycle is not just out of curiosity. It helps you get a competitive edge in the evolving market. In this blog, we will look into the four major stages of a product life cycle, its benefits, and strategies to use it to your advantage!

Innovation 52

Innovation Loyalty Loyalty Programs Consumers 52

West Monroe

NOVEMBER 26, 2023

What makes Max Verstappen stand out? Is it his youthful daredevil tendencies, his car, or is it the data Red Bull collects during each race? Each Formula 1 car has 300+ sensors sending huge swaths of telemetry data every second—but this data is only as meaningful as the driver’s team makes it. The digital operating model is the heart of F1.

Sports 52

Sports Technology Competitive Advantage Events 52

Forrester's Customer Insights

NOVEMBER 26, 2023

During the holiday retail crunch and last-minute scramble, read Forrester's tips to ensure a merry customer service retail season.

Retail 30

Retail Customer Service Customers Omnichannel 30

West Monroe

NOVEMBER 26, 2023

What makes Max Verstappen stand out? Is it his youthful daredevil tendencies, his car, or is it the data Red Bull collects during each race? Each Formula 1 car has 300+ sensors sending huge swaths of telemetry data every second—but this data is only as meaningful as the driver’s team makes it. The digital operating model is the heart of F1.

Sports 52

Sports Technology Competitive Advantage Events 52

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Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

Customer Experience

Optimove

NOVEMBER 26, 2023

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

Brands 76

Brands Marketing Customers 76