Fri.Jan 31, 2025

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How to Promote Your Instagram: 15 Effective Ways

Brandwatch CX

Boost your Instagram presence with 10 proven tips for rapid growth. Discover practical strategies to enhance your visibility and engagement. Read more!

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When is it time to centralize your customer team’s AI?

ChurnZero

In 2024s Customer Success Leadership Study , 87% of participants said their teams use or have immediate plans to adopt AI. However, only 21% said they have purpose-built AI products in their CS tech stacks. Optimistically, we can infer a healthy picture of experimentation and pilot projects with AI point products. It makes sense to try point solutions, especially if your CS team is still figuring out other things like your renewal process and plays, or your adoption methodology.

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8 Best Ways: How to Boost Organic Posts for Maximum Engagement

Brandwatch CX

Struggling with low organic reach on social media? Discover 8 proven ways to boost your posts, increase engagement, and connect with a wider audience.

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The Value of Great Customer Service in Eye Care

CSM Magazine

Excellent customer service is a cornerstone of any successful business, as it helps build stronger connections with your consumers. However, research shows that 83% of UK consumers feel undervalued by the brands they remain loyal to. This indicates that retailers should recalibrate their approaches to better reach out to customers. Failing to create a good customer service strategy can be costly for businesses, as it can lead to buyers seeking new brands that can meet their needs.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Zendesk spotlight: Categorizing tickets based on content

Keatext

At Keatext, we're always listening to your needs, and we've heard that understanding categories and detecting new issues in Zendesk can be a challenge. Here's how Keatext addresses this pain point.

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The Ripple Effect of Mortgage Rate Hikes

2020 Research

Key Takeaways Homeowners across the U.S. and EU are adjusting their spending habits in response to higher mortgage rates. Luxuries, travel, and entertainment are taking a hit, with over 80% cutting back. More than 60% are dipping into savings or working extra hours to cover expenses. Major financial decisions, like buying a car or investing, are being postponedespecially in the U.S.

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Europe-5 Retail E-Commerce Growth Drivers 2025

Forrester's Customer Insights

Read this Forrester blog by Forecast Analyst Jitender Miglani to learn key takeaways from the latest Europe-5 Retail Forecast.

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How To Use Customer Service To Increase Profits For An E-commerce Store

Joe Rawlinson

When it comes to any type of business, great customer service is key to making more money. If you run an online store, its even more important. Great customer services will help you stand out from the competition and turn occasional shoppers into loyal customers. Modern shoppers want more than good products. They expect a shopping experience that feels personal and memorable.

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Lesson #10 Revisited: B2B VoC vs. B2C VoC—AI Enhances Both, But the Human Element Still Matters

PeopleMetrics

When I first wrote Listen or Die , one thing was clear: B2B and B2C VoC programs are not the same. Who you servebusinesses or consumersshapes everything about how you collect, analyze, and act on customer feedback. That hasnt changed. But what has changed is how AI is transforming both B2B and B2C VoC, helping companies capture insights more efficiently, analyze feedback at scale, and prioritize the right actions faster than ever before.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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ServQuik Unveils AI-Powered Super Customer Service Representative

CSM Magazine

AI Agent Integrates with service management platforms or works independently to provide faster, more personalized customer service via voice, chat, email, and web. ServQuik , an innovator in AI-powered customer service automation software, today announced the General Availability (GA) of the companys SaaS-based, human-like AI solution for incoming and outgoing lead engagements.

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Top Customer Satisfaction Survey Companies of 2025

InteractionMetrics

Finding the right customer satisfaction survey company can make or break your ability to measure customer satisfaction and gain actionable insights. The best firms do more than simply collect customer feedbackthey help you interpret data, identify pain points, and enhance customer satisfaction. This guide covers the top customer satisfaction survey companies of 2025.

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Top strategies and ideas to master restaurant Facebook marketing

BirdEye

Want to serve up more than just great food at your restaurant? Effective restaurant Facebook marketing is key to unlocking a treasure trove of new customers, and with over three billion active users on the platform, the opportunities are endless. By leveraging Facebook, you can engage with local audiences, drive foot traffic, showcase your menu, and build a loyal following.

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Why Customer Experience Needs a Reality Check in 2025

CSM Magazine

The customer experience (CX) industry is literally standing at a crossroads, where the dazzling promises of artificial intelligence clash with the harsh realities of day-to-day operations. So, with the new year well underway and indeed February just around the corner – it’s time to separate the signal from the noise and address some of the big talking points in the industry… The Dawn of Agentic AI: A Game-Changing Opportunity Let’s start with the AI circus.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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AI for CS in 2025: Ensuring Security as New Players Enter the Gen AI Market 

Gainsight

AI has become an inextricable part of our daily lives, and the Customer Success (CS) industry is no exception. However, valid security concerns cropped up almost immediately about the use of Gen AI platforms during their development. In our April 2024 report, The State of AI in CS , we found that data privacy concerns were one of the top barriers to adoption for CS teams.

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SuperOps Raises $25M in Series C and Enters the IT Market with Game-Changing AI-powered Endpoint Tool

CSM Magazine

Arvind Parthiban (L), CEO & Co-founder, and Jayakumar Karumbasalam (R), CPTO & Co-founder, SuperOps SuperOps also introduces Monica, a hyper-contextual AI super agent that empowers smarter, faster business decision-making. The latest funding round, led by March Capital, will fuel AI innovation, global expansion, and mid-market growth. SuperOps, the groundbreaking AI-driven IT platform transforming operations for IT service providers and internal IT teams, today announced it has raised $2

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Is your organization purpose-driven?

Customer Enthusiast

A study conducted by Harvard Business Review Analytic Services revealed 89% of leaders surveyed agreed that A strong sense of collective purpose drives employee satisfaction. Yet only a minority (46%) stated their organization currently runs in a purpose-driven way. The article goes on to say that when companies have a clear mission, it can lead … Continue reading "Is your organization purpose-driven?

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Optimove lança solução de CRM para marketing esportivo ao vivo de operadoras de apostas

Optimove

Ontem, 29, a Optimove anunciou o lanamento da soluo de gesto de relacionamento com o cliente (CRM, sigla em ingls) OptiLive para casas de apostas on-line. A ferramenta permite que operadoras criem campanhas de marketing esportivo ao vivo e em larga escala, utilizando informaes do sistema de gesto de clientes e dados esportivos em tempo real. The post Optimove lana soluo de CRM para marketing esportivo ao vivo de operadoras de apostas appeared first on Optimove.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Deepfakes: The Hidden Threat CMOs Can’t Ignore

Forrester's Customer Insights

AI advancements have caused deepfakes to emerge as a significant threat that B2B CMOs and brand leaders cannot afford to ignore. These synthetic audio-visual impersonations can mimic real individuals with alarming accuracy. As this technology becomes more accessible, the potential for misuse grows, posing risks to businesses’ reputations, stock prices, and overall trust.

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The Ripple Effect of Mortgage Rate Hikes

2020 Research

Key Takeaways Homeowners across the U.S. and EU are adjusting their spending habits in response to higher mortgage rates. Luxuries, travel, and entertainment are taking a hit, with over 80% cutting back. More than 60% are dipping into savings or working extra hours to cover expenses. Major financial decisions, like buying a car or investing, are being postponedespecially in the U.S.

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Supercharge The IT Circular Economy With The CARFAX(R) Approach

Forrester's Customer Insights

The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that in 2025, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices.

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Is Google’s Meridian The Right Open-Source MMM Solution For You?

Forrester's Customer Insights

On January 29th, Google announced the wide launch of its Meridian open-source Marketing Mix Modeling (MMM) solution, available through Github. Cue a flurry of LinkedIn takes speculating about the future of the marketing measurement and optimization (MMO) solutions market.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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SAP makes significant leadership changes along with strong FY2024 results

Forrester's Customer Insights

SAP reported better-than-expected Q4 2024 financial results and raised its full-year operating profit forecast as demand for artificial-intelligence systems continues. On top of beating expectations, SAP said it now expects 2025 operating profit to be between 10.3 billion to 10.6 billion, above previous estimates of approximately 10 billion. Its current cloud backlog of 18.

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