Mon.Apr 07, 2025

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12 RFP Questions to Ask About AI in the Contact Center

BlueOcean

Youve got your game face on. Youre prepared for the future of customer service. And youre ready for your outsourced customer service RFP to hit the road and bring you some stellar options for a new contact center partner. But are you asking the right questions about artificial intelligence? AI and customer care are growing deeply intertwined, with intelligent tech delivering powerful insights for hyper-personalized experiences.

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Mature Customer Experience Measurement To Unlock Actionable Insights

Forrester's Customer Insights

Advanced technologies and analytic methods are redefining how organizations measure experiences and extract insights. CX leaders have an opportunity and a responsibility to spearhead this transformation.

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Should Casino Support Agents Master Game Mechanics Beyond the Basics?

CSM Magazine

Sometimes in life, we all need a helping hand. That can be anything from learning to drive, to getting some emotional support and even some extra backup when playing at online casinos. The latter is an area where customer support agents come into play, and they should be able to cover a wide range of issues. Modern online casinos have nuanced features, including a wide range of bonuses and payment options.

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Confidence In Marketing Measurement Is Increasing, But The Job Is Getting Bigger

Forrester's Customer Insights

One of the most interesting aspects of my role as a Forrester analyst is hearing marketers ask questions about how others in their position or industry are approaching measurement. A common fear I hear is that everyone else in a clients competitive set has figured things out and the client brand is being left behind.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Business Case for Re-Humanizing Qual Research

2020 Research

Join our webinar as we delve into the data behind the trends, why re-humanizing qual matters, and how to course correct before it's too late.

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CIOs: Use Scenario Planning To Prepare For The Impact Of Tariffs On IT Costs

Forrester's Customer Insights

Identify worst-, likely-, and best-case scenarios along with the specific actions needed to mitigate the heightened cost pressures entailed in each scenario.

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A Recall That Built Trust With our Most Demanding Customers

Middlesex Consulting

My friends at Entytle post and create webinars about the value and importance of collecting and using installed base (IB) data. One day, viewing one of their webinars, I realized I had the best IB data story ever. I wrote the story and sent it to their Marketing leader. He read it and asked if […] The post A Recall That Built Trust With our Most Demanding Customers appeared first on Middlesex Consulting.

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SurveyMonkey Pricing: Finding the Right Tool for Your Needs

SurveySensum

Is SurveyMonkeys pricing a right match for your business needs and budget? Lets find out! What Is SurveyMonkey? Understanding Its Value for CX Professionals SurveyMonkey is a feedback management tool widely used for gathering customer feedback, offering drag-and-drop survey design and data analysis tools that yield actionable insights. With ready-to-use survey templates , AI-powered insights, and customizable surveys, it makes gathering and analyzing data quick and easy.

2024 52
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Brands, Take Cover: The Tariffs Have Hit The Fan

Forrester's Customer Insights

Markets And Consumers Are In Chaos Mode Weve had a little time to chew on the sweeping tariff plans of Liberation Day, and if the markets are any indicator, its been tough to digest.

Brands 29
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Uplight’s Key Takeaways from DISTRIBUTECH 2025 and Adjacent Events

Uplight

We had a great time at DISTRIBUTECH and its adjacent events, the PLMA DER Symposium and SECC Annual Consumer Symposium. With over 18,100 professionals in attendance at DISTRIBUTECH, industry leaders, innovators, and utility professionals from around the world came together to discuss the future of energy. Grid resiliency and predictability were top of mind, underscoring Read More The post Uplight’s Key Takeaways from DISTRIBUTECH 2025 and Adjacent Events appeared first on Uplight.

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April 2025 Product Release Notes

Upwave

Contextualize Performance with Upwave Norms Were making it easier to contextualize your brand campaigns performance. Two new norms are now generally available in the Upwave platform: Industry Norms and Tactic Norms. Media Channels are the first available tactic, with other tactics coming soon. Both are powered by Bayes, Upwaves AI agent. Existing norms have clearer, more descriptive names: Real-Time Norms have been renamed Platform Norms, and Real-Time Plus Norms have been renamed Brand Maturity

2025 26
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The Good, The Bad, And The Beauty Of B2C Marketing Operations

Forrester's Customer Insights

The good: 93% of VP+ B2C marketing and advertising decision-makers say they have a formal marketing operations function, according to Forresters Q1 2025 CMO Pulse Survey. The bad: Many B2C marketing operations functions are usually limited to a handful of marketing disciplines (or sometimes just a single discipline).

B2C 26