Tue.Dec 10, 2024

article thumbnail

Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

Losing customers never feels good, especially in a hyper-competitive market. You could replace them, but thats easier said than done. In fact, it costs five times more to acquire new customers than it does to keep an existing one. But, what if you could predict and reduce customer churn to retain customers at risk of leaving you? With the right strategies and tools, you can prevent customers from taking their business elsewhere.

2024 195
article thumbnail

Customer Experience ROI: Tying CX Investments to Business Success

Experience Investigators by 360Connext

Customer experience leaders, you arent the only ones expected to prove ROI on your initiatives! Every business team or department has to measure its results to understand what is and isnt working (or worth the organizations investment): Marketers show how social media campaigns and ebooks attract new leads Salespeople explain how account-based tactics help land big-ticket sales Human resources pros tie culture initiatives to improved retention and faster recruitment Customer experience teams are

ROI 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Things You Must Know About Dealing with Angry Customers

ShepHyken

How to handle angry customers is a topic Ive covered in the past. Recently, I was interviewed by three different reporters/authors about this topic within a week. Why, all of a sudden, is there a renewed or greater than usual interest in this topic? Ive been reading a lot about how the tough economy can cause customer frustration or anxiety. Maybe this is part of why some customers lash out at employees when theres a problem.

article thumbnail

[Experience Action Podcast] Misaligned Customer Expectations

Experience Investigators by 360Connext

What if you could transform customer dissatisfaction into a golden opportunity for building trust and loyalty? Join me, Jeannie Walters, on this episode of the Experience Action Podcast, where we explore the art of managing customer expectations and strategies for when reality doesn’t quite meet those expectations. We’ll discuss how acknowledging and empathizing with your customers can be a game-changer, offering practical communication techniques to bridge gaps and mitigate disappoi

article thumbnail

Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

8 Best QuestionPro Alternatives & Competitors in 2024

Retently

QuestionPro has been a go-to for many, but the competition is heating up. With new players offering innovative features and established names upping their game, 2024 might be the right time to rethink your survey strategy. From sleek interfaces to powerful analytics, these alternatives are all about helping you listen to and learn from your customers.

2024 78

More Trending

article thumbnail

LinkedIn Groups: Your Intro Guide to Business Communities

Brandwatch CX

Learn how to create and engage in LinkedIn groups effectively. Boost your networking and community-building skills. Read the article for practical tips!

Article 98
article thumbnail

How Can Cryptocurrency Businesses Better Their Customer Service?

CSM Magazine

The cryptocurrency industry has grown rapidly over the past decade, with more businesses and individuals adopting digital currencies. As the market becomes increasingly competitive, offering exceptional customer service has never been more crucial for cryptocurrency companies. Effective customer support helps build trust, ensure smooth transactions, and foster customer loyalty, making it a key differentiator in the crowded marketplace. 1.

article thumbnail

Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

C3Centricity

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Based on the results of a recent poll I ran on LinkedIn, the key trends predicted to dominate in 2025 are: Ultra Personalisation (44%) Digital Engagement (25%) Sustainability (19%) Wellness (13%) Although the sample was small and skewed toward professionals, the respondents were primarily corporate leaders, so I was happy that the results were similar to those of more representa

2025 70
article thumbnail

Putting Creativity Back into the Marketer’s Hands  

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: Marketers will learn how AI and Generative AI are revolutionizing the industry by putting creativity back into their hands, enabling them to craft meaningful campaigns faster and with greater precision. Plus, readers will learn more about the “ Position-less Marketer ,” empowered by technology to transcend traditional role silos and seamlessly manage diverse responsibilities.

article thumbnail

2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

article thumbnail

Aampe Deploys 100 Million AI Agents to Power the Next Wave of Personalization and Raises $18M

CSM Magazine

Aampe founders: Schaun Wheeler, Paul Meinshausen, Sami Abboud Aampe’s agentic infrastructure enables marketing and product teams to deliver continuous personalization across channels and surfaces without having to build and maintain complex segments and campaigns across multiple tools. While companies building consumer apps and prosumer tools invest heavily in personalizing user experiences through product usage data, teams still manually craft the workflows that deliver those personalized

2006 52
article thumbnail

5 Lessons for Transformative Market Research from Eli Lilly

2020 Research

In this Article Step Out of the Comfort Zone Partnership Is Key Diversity Meets Efficiency Reimagine the Respondent Experience The Importance of Education and Internal Buy-in Understanding and adopting transformative strategies in market research can be the difference between staying relevant and falling behind. Changing up your strategies also allows you to discover more nuanced insights that pave the way for tailored customer interactions and focused marketing efforts.

article thumbnail

Creating a Winning E-commerce Strategy with Content Personalization

Blueshift

Standing out in crowded e-commerce markets requires more than just good products and competitive pricing. Brands need to evolve beyond generic interactions to deliver meaningful experiences that truly connect with their audience, fostering engagement, increasing conversions, and building long-term loyalty. Content personalization plays a crucial role in this effort, allowing businesses to craft interactions that align with each customers unique preferences.

article thumbnail

Analyzing Open Ended Survey Questions—Is AI Your Solution?

InteractionMetrics

Analyzing open ended survey questions is the single most fruitful method for getting meaningful, honest feedback. Employees and customers can express themselves through text and say whats really on their minds in a way thats impossible through structured rating questions. Open-ends are your gold but extracting the gold is challenging, which is why companies look to AI to solve the problem.

article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

article thumbnail

5 Proven Strategies for Retaining iGaming Players 

Comm100

The world of iGaming is fiercely competitive, with countless platforms vying for players’ attention and loyalty. While attracting new players is essential, the real challengeand opportunitylies in retaining them. The rule of thumb is that it costs five times more to acquire a new player than to retain an existing one. Player retention isnt just about keeping users coming back; its about building long-term engagement, fostering loyalty, and ultimately maximizing lifetime value.

article thumbnail

Retrieval-Augmented Generation is Revolutionizing Businesses

Forrester's Customer Insights

Generative AI (genAI) has the potential to radically elevate customer experiences and streamline operations, delivering transformative impact across the enterprise. Yet, businesses encounter a significant challenge: the inherent limitations of foundational models (FMs). These models often struggle with delivering accurate and relevant outputs, primarily due to their constrained training datasets.

article thumbnail

What is your word worth?

Zeisler Consulting

I recently had a particularly silly experience with the US Postal Service.* I mailed an envelope (containing nothing more than a copy of my very thin, light book) from Denver across the country to a client. The estimated arrival time on the east coast was to be two days. In fact, I sent two identical packages from the same place at the same time to two equidistant (from me) places on the east coast.

article thumbnail

CX University and Rochat School of Business Partner to Offer New Customer Experience Specialist (CXS) Certificate Program in Spanish

CX University

CX University and Rochat School of Business are excited to announce their new collaboration to offer the Customer Experience Specialist (CXS) TM certificate program in Spanish. This strategic partnership combines CX University’s expertise in online education with the international prestige of Rochat School of Business, providing high-quality customer experience training for Spanish-speaking professionals.

2025 52
article thumbnail

Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

article thumbnail

Amazon Joins Quick Commerce Frenzy in India with 15-Minute Grocery Delivery Tests

CSM Magazine

Amazon is set to conduct trials for quick commerce operations in India, aiming to deliver grocery items within 15 minutes. The initiative, known as “Project Tez”, focuses on high-frequency essentials initially but will adapt based on customer demand and data insights. The service will prioritize everyday items over high-value electronics, aiming to cater to frequently purchased goods.

article thumbnail

Consumers Are Lukewarm About Your Company’s Personalization Efforts

Forrester's Customer Insights

Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forresters four dimensions of customer value can help your company deliver.

article thumbnail

Blue Ocean Earns EcoVadis Bronze Medal for Sustainability Excellence

BlueOcean

Halifax, Nova Scotia – Blue Ocean Contact Centers, a leading provider of high-touch customer care solutions, has been awarded a Bronze Medal from EcoVadis, placing them in the top 35% of companies globally for sustainability performance. This recognition validates Blue Ocean’s commitment to environmental stewardship, ethical business practices, labor and human rights, and sustainable procurement. “At Blue Ocean, we’ve always believed that doing good business means doing b

2025 156
article thumbnail

Choose The Enterprise Architecture Management Suite That Best Support Your Transformation

Forrester's Customer Insights

Todays enterprise architecture (EA) practices are critical to enable a firms customer-obsessed digital transformations. As more traditional EA practices become commoditized, Enterprise Architecture Management Suite (EAMS) vendors that show strong use cases to support real transformations will emerge as market leaders.

article thumbnail

How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

article thumbnail

Poker Basics: How to Play and Win

CSM Magazine

Poker is a game that combines elements of strategy, psychology and luck. It has become very popular due to the combination of strategy and luck, providing opportunities for success for beginners and experienced players alike. Whether you’re playing for low stakes or aiming for big success, understanding the basics of poker greatly increases your odds of winning.

article thumbnail

TeamViewer Acquires 1E: What It Means

Forrester's Customer Insights

TeamViewer and 1E: the first major DEX acquisition, but not the last When I published my blog post on the great DEX-pansion in October, I foretold a future in which the DEX market would consolidate … But I didnt think it would happen so quickly.

2025 26
article thumbnail

Five Takeaways from ITC Vegas 2024

Forrester's Customer Insights

InsureTech Connect (ITC) was bustling with 9,000 attendees including carriers, agents, brokers, and a whole host of solution and technology providersboth incumbents and startups alike. With over $4B in insurtech funding so far this year, the industry is full of inspiring ideas on how to improve insurance.

2024 29
article thumbnail

Serverless, Sovereignty, And (Of Course!) AI: Our Takeaways From The 2024 Public Cloud Platform Forrester Wave™ Evaluations

Forrester's Customer Insights

The most recent of our reports, The Forrester Wave: Public Cloud Platforms, Q4 2024, by Lee Sustar, highlighted how hyperscalers are remaking core infrastructure services for the generative AI moment with a focus on data, even as they push up the tech stack to reach business users with AI-infused versions of services that operate largely beyond the boundaries of traditional enterprise IT.

2024 26
article thumbnail

AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.