Tue.Jul 23, 2024

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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

As digital transactions become more prevalent, the ecommerce customer experience is critical for its success. Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. This post is all about exploring what ecommerce customer experience is, why it is important, and how you can enhance it to boost your business.

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[Experience Action Podcast] Customer Service or Customer Experience

Experience Investigators by 360Connext

Can understanding the difference between customer experience and customer service revolutionize your business strategy? Join me, Jeannie Walters, as we unpack this game-changing distinction and explore why it’s so important to have both represented in your organizations in powerful ways. Every single business leader should absolutely care about customer service, but you’ll hear why they should care about customer experience as well.

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Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

C3Centricity

All CEOs face many challenges, perhaps those of small and mid-sized companies more so than others. However, the current data-rich environment offers an enormous untapped potential for SMEs. Let me explain. Today’s technically advanced and data-rich environment makes the strategic use of data a crucial element for success. While many companies recognise the importance of its leverage for marketing purposes, an often overlooked aspect holds immense potential: the comprehensive and superior u

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9 Best Practices for Email Subject Lines

Braze

Use these email subject line best practices for effective email marketing that truly delivers—engagement, monetization, and retention.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Maybe you don’t need CX

Zeisler Consulting

Customer Experience is a very important part of advancing your brand. In fact, as I like to say, CX is the delivery of your brand. When you think about your Brand Promise, your Marketing team spends a lot of time and energy developing and designing it. It turns to the CX function in your organization to deliver on that promise. That takes an awful lot of investigation into your Customers’ insights, identifying the gaps between what you’re telling the world you’re all about and what your Custom

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The Importance of Personalization in iGaming

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Personalization is critical in the iGaming industry as it empowers operators to boost retention, drive loyalty, and maximize revenue. Opti-X allows brands to create personalized, impactful customer journeys, ensuring lasting relationships and increased engagement. Key takeaways: Market Growth : The iGaming market is booming and is projected to grow at a 10.44% compound annual growth rate (CAGR).

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Why Great Customer Service Isn’t Just Important, It's a Necessity

Help Scout

Learn five compelling reasons great customer service is important and why it’s something your business can’t do without.

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Even GenAI-Trained Execs Are Confused About It (Our Survey Shows) — So Give Them Better Training

Forrester's Customer Insights

Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).

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Unveiling Key Online Shopping Trends for 2024

IntouchInsight

The future of online shopping looks incredibly promising, with e-commerce spending projected to reach $1.2 trillion in 2024. To understand how shopping habits are evolving, we surveyed over 1,500 customers across North America. Our Retail Technology Consumer Perception Survey explores differences in shopping habits by age, the rise of chatbots, the impact of personalized advertising, and advancements in retail AI technology.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Voice of the Patient: The Key to Elevating Healthcare Quality and Satisfaction

Zonka Feedback

The Voice of the Patient (VoP) is rapidly becoming a cornerstone of quality care in the healthcare industry. At its core, VoP encompasses the diverse opinions, preferences, and experiences of patients, providing valuable insights that can drive improvements in healthcare services. A recent study by the Journal of Patient Experience revealed that healthcare facilities implementing structured VoP programs experienced a 20% increase in patient satisfaction scores.

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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified

Forrester's Customer Insights

Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.

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The Great Re-Bundling: How to Embed Customer Centricity into your Bundling Strategy

Strativity

The post The Great Re-Bundling: How to Embed Customer Centricity into your Bundling Strategy appeared first on Material.

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GitLab Customers Hope To Stay Out Of The Doghouse If Acquired By Datadog

Forrester's Customer Insights

GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Understanding the Impact of Member Experience on Credit Union Growth

Keatext

The challenge that credit unions face today is not the organizational buy-in, but the technology needed to launch a member-focused strategy.

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RAG Is All The Rage — And The Machine Is Getting More Complex

Forrester's Customer Insights

In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retrieving enterprise knowledge. But the solution doesn’t stop there; in this blog post, we’ll describe advanced RAG architectures for enterprise knowledge applications.

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Don’t Wait For A Crisis To Act

Forrester's Customer Insights

The recent CrowdStrike incident that affected over eight million Microsoft systems, including those in hospitals, banks, emergency response centers, and airports, is likely to be the largest IT outage in history.

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Insights From The 25th Accenture SAP Leadership Council

Forrester's Customer Insights

From June 10th to 12th Accenture hosted clients, consultants, analysts and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. The event was focused on the EMEA region as this represents the largest segment of Accenture’s global SAP practice.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Introducing AI Alignment: A Technology Point Of View

Forrester's Customer Insights

Before 2022, software development primarily focused on reliability and functionality testing, given the predictable nature of traditional systems and apps. However, with the rise of generative AI models, the concept of model and AI alignment has become increasingly crucial.

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Trusted AI Begins And Ends With Alignment

Forrester's Customer Insights

What do discrimination, harmful content, unexpected outcomes, and catastrophic business failure have in common? They are all potential consequences of misaligned AI. They are also largely avoidable. Misaligned AI erodes trust among employees, customers, government and other stakeholders, and trusted AI will hold the key to enterprise AI success.

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Das Zeitalter der Agents bricht an

Forrester's Customer Insights

Kommen die personal genAI-Agenten also wirklich und wie werden sie sich auf das Verbraucherverhalten auswirken? In diesem Beitrag erhalten Sie Updates und Einblicke in das „Zeitalter der Agents“.

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Entfesselung der B2B-Revolution: Das große Potenzial des E-Commerce

Forrester's Customer Insights

Dank meiner persönlichen Erfahrungen und meiner Leidenschaft für E-Commerce habe ich einige Erkenntnisse gewonnen, von denen ich Ihnen erzählen möchte. Ich werde Ihnen überzeugende Gründe und effektive Strategien aufzeigen, die B2B-Organisationen beherzigen sollten. So können sie diesen Vermarktungsweg zum Vorantreiben ihres Unternehmenswachstums nutzen.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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The Global Digital Economy Will Reach $16.5 Trillion And Capture 17% Of Global GDP By 2028

Forrester's Customer Insights

Digital transformation is a cornerstone of innovation and sustainable growth. The World Economic Forum estimates more than two-thirds of new value creation over the next decade could come from digitally enabled platforms.