BirdEye

SEPTEMBER 2, 2024

Have you ever searched for a local restaurant or service on Google and noticed a bite-sized text that exactly matched what you were looking for? Maybe it was a rave review saying, “Best tacos in town,” or a note from the business itself saying, “Open late and perfect for a quick bite.” Those small details are called Google justifications or Google local justifications and are designed to help customers find businesses that tick all their boxes.

Demo 111

Demo Customers Information Engagement 111

SurveySensum

SEPTEMBER 2, 2024

Did you know that in Q2 2023, there were 912 million adblock users worldwide? This number includes users of desktop adblock plugins, desktop adblock browsers, and mobile ad block browsers. This negatively influences business revenue from traditional digital ads. So, how to fix this? With the help of AdTech tools and implementing the current AdTech trends.

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2024 Advertising Retail 2004 52

Forrester's Customer Insights

SEPTEMBER 2, 2024

The futures of AI and the green market revolution are intimately linked; whether we want it or not, both will inevitably and radically transform societies and economies and become invisibly embedded into our daily lives.

Marketing 63

Marketing B2C Insights Customer Experience 63

West Monroe

SEPTEMBER 2, 2024

Companies are constantly seeking ways to optimize operations, reduce costs, and maintain control over critical processes in today's tightly managed business environment. One strategic approach gaining traction is the use of captive centers, which we discussed on the Design Talk podcast in this episode: “Talking About Captive Centres with Dave Borowski.

Innovation 52

Innovation Culture Technology Communication 52

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

2024

Forrester's Customer Insights

SEPTEMBER 2, 2024

How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As new AI-powered products in everyday technology devices like smartphones and laptops increase, genAI will simply blend in as a native feature.

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Consumers Blog Technology Brands 40

Forrester's Customer Insights

SEPTEMBER 2, 2024

Behavioral science aims to develop a deep understanding of human decision-making in context. It helps explain customer mental models and why people don’t always act the way they say they do.

Consumers 36

Consumers B2C Customers Marketing 36

Forrester's Customer Insights

SEPTEMBER 2, 2024

The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific (APAC) and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market.

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