Thu.Feb 27, 2025

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Lesson #22 Revisited: Start Small with Transactional VoC—You’ll Thank Me Later

PeopleMetrics

So, youve launched a relationship survey, set a CX baseline, and now youre ready to dive into transactional VoC. Congratulations! This is where VoC starts driving serious business resultsreducing churn, improving social reviews, and even generating new leads. The natural instinct? Go big. Implement a full-scale, omnichannel transactional VoC program across every touchpoint.

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193: From UPS Driver to CX Authority Part 2

The DiJulius Group

Podcast Summary: In this episode, Denise Thompson and John DiJulius discuss John’s evolution of customer service and leadership. They explore the importance of developing future leaders, the challenges of maintaining a consistent customer experience, and the need for empathy and people skills in today’s workforce. John shares insights from his journey in building The DiJulius.

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Expert restaurant lead generation tips to turn diners into loyal customers

BirdEye

Lead generation in the restaurant industry is the key to unlocking more customers and growing your business. Whether you’re a new restaurant looking to establish a foothold or an established one seeking to expand, creating a solid lead generation strategy can help you attract potential customers, convert them into qualified leads, and drive more sales.

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Optimove Insight’s 2024–2025 Report Reveals a 220% Surge in Super Bowl Bettors Compared to Regular Season Games

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: NFL betting behavior shifts dramatically throughout the season. Optimove Insights reveals crucial engagement peaksSuper Bowl bettors increase by 220%, and pre-game wagers dominate at 86%. This means operators should align campaigns with high-engagement moments to maximize impact.

2025 64
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Expert restaurant lead generation tips to turn diners into loyal customers

BirdEye

Lead generation in the restaurant industry is the key to unlocking more customers and growing your business. Whether you’re a new restaurant looking to establish a foothold or an established one seeking to expand, creating a solid lead generation strategy can help you attract potential customers, convert them into qualified leads, and drive more sales.

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Announcing The Forrester Wave™: Managed Detection And Response Services, Q1 2025!

Forrester's Customer Insights

The third installment of the Forrester Managed Detection and Response (MDR) Services Wave is now live. Theres so much to love about the MDR market: fantastic providers, engaged clients, and meaningful outcomes. This year is no different. Forrester clients can access The Forrester Wave: Managed Detection And Response Services, Q1 2025 here.

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Product News – February 2025

Lumoa

Lumoa Product News for February 2025 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Changing where + buttons live in the UI Starting on March 3rd, we are going to be changing where certain buttons are placed in the UI.

2025 78
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Lesson #21 Revisited: Start Slow, Build Smart – AI and the Human Touch in Relationship Surveys

PeopleMetrics

Starting a VoC program can feel overwhelming. This was true in 2017 when I wrote Listen or Die and is still true in 2025. Many organizations rush into transactional surveys, measuring individual touchpoints without first understanding the bigger picture. Thats why I always recommend beginning with a relationship surveyit gives you a clear baseline of customer sentiment, highlights which touchpoints need attention, and builds momentum for your CX efforts.

2025 62
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Product News – January 2025

Lumoa

Lumoa Product News for January 2025 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Better translations and Topic logic is now available! You can now request to have our new Translation Engine and our new Topic Modeling AI.

2025 78
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Announcing Forrester’s B2B Programs Of The Year Awards Winners For North America

Forrester's Customer Insights

Learn the seven companies that won this years coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live.

B2B 29
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From Theory to Practice: Applying AISC 360 in Structural Engineering

CSM Magazine

The American Institute of Steel Construction (AISC) 360 specification is a cornerstone in structural engineering. It provides comprehensive guidelines for the design and construction of structural steel buildings. The global market for structural engineering software , including tools for applying AISC 360, is expected to grow 6.1% from 2024 to 2030, reaching USD 13.70 trillion by 2030.

2030 52
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Announcing The Winners Of Forrester’s B2B Return On Integration Honors For North America

Forrester's Customer Insights

This years winners stand out for their level of customer focus, cross-functional integration, and business results. Learn about this years B2B Return On Integration Honorees for North America, and hear their stories at our upcoming B2B Summit.

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Sephora – Positionless Marketing

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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IBM’s Acquisition of DataStax: A Major Boost for Its AI Data Platform

Forrester's Customer Insights

IBM has announced its intent to acquire DataStax, a leading data platform provider. This strategic acquisition significantly boosts IBM’s AI data platform by integrating advanced vector capabilities critical for powering RAG applications. It positions IBM to help businesses leverage value from vast volumes of unstructured data, an area where IBM lacks a strong foothold.

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Staples – Positionless Marketing

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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It’s Time to Define Your Professional Existence and Articulate Your Story

Forrester's Customer Insights

The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.

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Entain – Positionless Marketing

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Detect, Defend, Deny: Zero Trust World 2025

Forrester's Customer Insights

Cybersecurity vendor ThreatLocker recently hosted its fifth annual Zero Trust World (ZTW) conference in Orlando, welcoming attendees from 28 countries to learn about Zero Trust principles and ThreatLocker offerings. Over two days, the event celebrated Zero Trust as a cybersecurity model and the ThreatLocker approach for achieving Zero Trust.

2025 26
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bet365 – Positionless Marketing

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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Paid Research Panels: Why Quick Feedback Isn’t Always Quality Feedback

Centercode

Quick research panels offer fast feedback, but at what cost? Learn the impact of paid panels with rapid results.

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Lessons From The Inaugural Conference Of The International Association for Safe and Ethical AI

Forrester's Customer Insights

Last weeks inaugural conference of the International Association for Safe and Ethical AI in Paris started with a dire warning from renowned computer scientist Stuart Russell: There are two potential futures for humanity: a world with safe and ethical AI, or a world with no AI at all. We are currently pursuing a third option.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Celebrating Black Voices in Customer Success With Gainsight

Gainsight

At Gainsight, our purpose is to be living proof that you can win at business while being Human-First. Thats why Diversity, Equity, and Inclusion (DEI) remains a top priority going into 2025. For Black History Month, wed like to take the opportunity to shine a spotlight on some of our friends in the Customer Success (CS) space, who are making waves and establishing themselves as powerful leaders and change agents.

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Neuron7’s Resolution Pathways: Transforming Service Delivery with Agentic AI

CSM Magazine

Service teams frequently face challenges that stem from scattered knowledge, complex issues, and inefficiencies in resolution processes. One tool that could be the soution to these challanges is Resolution Pathways , a revolutionary Agentic AI solution developed by Neuron7. With its unique approach and cutting-edge technology, Neuron7 aims to help businesses to achieve faster resolutions, democratize expertise, and capture valuable insights at scale.

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2025 Call Center Productivity Guide: Must-Have Metrics and Key Success Strategies

Calabrio

Workforce Management 2025 Call Center Productivity Guide: Must-Have Metrics and Key Success Strategies Share Achieving maximum call center productivity is anything but simple. For many leaders, it might often feel like a high-wire act. Between navigating changes in customer expectations, keeping up with rapid advances in technology, managing agent engagement and retention (and much more), sustaining a productive contact center in 2025 is a dynamic balancing act.

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How US Federal Leaders Can Find Mission Order Amidst Upheaval

Forrester's Customer Insights

As technology leaders in the US Federal Government, you are no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to mergers and acquisitions (M&A) in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.