5 Point Versus 11 Point Scales – Part 1
InMoment XI
NOVEMBER 14, 2012
At MaritzCX, we are often asked, “Which scale should I use on my customer experience study?” In this three part series, we will look at some of the analytical differences between scales that can be attributed to only the scale itself. MaritzCX clients use a variety of rating scales for different reasons. In some cases a.
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