Common customer experience strategy mistakes—and how to avoid them
Alida
JULY 4, 2018
Haste makes waste, as the saying goes, and that waste is often due to mistakes made in the rush to realize your customer experience strategy as soon as possible. While customer experience (CX) transformation is an urgent matter, a CX strategy without direction guarantees pitfalls. According to Forrester Research, a focus on CX is a must in the age of the customer.
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