CX 101: What Is Primary Research?
InMoment XI
SEPTEMBER 6, 2022
If you want to get to know someone, the best way to get an accurate assessment is to ask them questions yourself. You may want to know what they like and don’t like, what makes them happy, sad, or angry, how they feel about specific topics, or anything else that gives you greater insight into their personality. The same is true when you’re trying to understand market research ; having an accurate assessment of your audience and their buying patterns will make all the difference when it comes to
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