Chadwick Martin Bailey

FEBRUARY 18, 2020

Customize, personalize, localize, humanize – these are the elements of a customer-centric program that is designed to expand brand reach, and to cement relationships with existing users. A deep commitment to customer-centricity at every level of the organization is the key to customer engagement and brand expansion. Your goal should be to go beyond mere understanding of your customer, and to instead build your company’s empathy for and intuition about your customer.

Brands 52

Brands Social Media Customer Centricity Workshop 52

Lumoa

FEBRUARY 19, 2020

There are two types of surveys: relationship surveys and transactional surveys. Relationship surveys measure the overall health of your relationship with your customers. Transactional surveys are used when measuring something about a specific interaction with a customer.

Measurement 133

Measurement Interaction Customers 133

Alida

FEBRUARY 19, 2020

Today, an organization's ability to competitively position and differentiate depends upon the experiences they create for their customers. Experiences that resonate change the way a company is perceived, forge customer trust, and improve financial performance. If the experience falls flat, companies face not only losing one customer but also others within the dissatisfied customer's network.

Customer Experience 173

Customer Experience Marketing Financial Loyalty 173

GetFeedback

FEBRUARY 17, 2020

You can learn a lot about your customers by asking one simple question: On a scale of 1-10, how likely are you to recommend us? . This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. Measuring NPS can show you who your most loyal customers are—and who’s about to walk out the door.

NPS 195

NPS Measurement Loyalty Net Promoter Score 195

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Customer Bliss

FEBRUARY 18, 2020

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. The following is a lightly edited transcript of the video below. For the previous video about this topic, click here to read the transcript and access the video.

Chief Customer Officer 248

Chief Customer Officer Customer Relationships Presentation Customer Journey 248

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. To understand how it requires a better understanding of what the inventor of the hashtag Chris Messina’s calls Conversational Commerce. We spoke to Messina on a recent podcast about this concept and how it applies to customer-driven growth.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

ShepHyken

FEBRUARY 19, 2020

In the updated and revised edition of The Cult of the Customer , I cover the concept of amazement. This may be old news to my followers, but it is worth repeating. Amazement does not come from a WOW or over-the-top experience. Those happen on occasion, especially when problems are handled well. But on a day to day basis, amazement happens when you deliver experiences that are consistently and predictably above average.

Customer Service Training 159

Customer Service Training Customer Service Information Customer Focused 159

GetFeedback

FEBRUARY 17, 2020

The reasons you should use NPS, and our three pillars for improving your NPS program with the GetFeedback Salesforce integration.

NPS 195

NPS Measurement Loyalty Customers 195

ProProfs Chat

FEBRUARY 21, 2020

I love using live chat because it’s simple, easy, and helps me get a solution instantly. But what about you out there, reading this? Has it leveled up your customer support process? Well, from what I’ve seen and heard from other business owners – yes, live chat definitely brings a lot of value addition as a support tool. That’s because you get to save a lot of time since you can manage more customers and website visitors at the same time.

Brands 110

Brands Measurement Customer Service Customer Expectations 110

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Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

Voice of Customer

Beyond Philosophy

FEBRUARY 20, 2020

We recently learned about the inventor of the hashtag Chris Messina’s concept of Conversational Commerce and how it has changed the way brands interact with their customer on social media platforms. Today we will learn about how this relationship will continue to evolve as we move into a new year and a new decade. . We spoke with Messina in a recent podcast about how a brand can humanize itself for its customers.

Innovation 162

Innovation Social Media Technology Brands 162

ShepHyken

FEBRUARY 18, 2020

The Customer Experience Revolution. How to Fish the “Big Data Lake” for Customer Experience Insights. Shep Hyken interviews Claire Sporton. They discuss the importance of investing in the customer experience and how CX professionals can communicate that need with leadership and executives. Top Takeaways: It isn’t enough to simply gather data.

Multi-Channel 128

Multi-Channel ROI Leadership 2020 128

SuiteCX

FEBRUARY 18, 2020

Like customer experience (CX) more broadly, there are a number of platforms that create the ecosystem of tools available to manage and understand their Customers’ experience. The confusing part is that a number of tools all call themselves “Customer Journey Tools” which tends to muddy the market. Here’s what we see as the distinct market segments operating under the customer experience/journey banner: 1.

CEM 109

CEM Customer Journey Insights Sales 109

Ecrion

FEBRUARY 20, 2020

Every business owner knows the value of getting into the minds of their target audience. What makes customers tick? What problem do they face and what solution can you offer? Beyond simply identifying your customer’s pain points, you need to understand the motivation behind the customer journey. Tracking, recording, and examining customer behavior provides valuable insight into how clients are interacting (or not interacting) with your brand.

Customer Journey Mapping 103

Customer Journey Mapping Customer Journey Touchpoint Roadmap 103

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer Experience

Beyond Philosophy

FEBRUARY 21, 2020

Where AI Meets CX: The Remarkable Future for Humanizing Brands. Artificial Intelligence (AI) will transform the customer experience in many ways in the coming years. One area that we see interesting applications of AI Technology is the brand personification and social media management. This new way of creating meaningful interactions with your customers will build emotional engagement with your company, even though the entity doing it is not a human being.

Brands 158

Brands Social Media 2016 Interaction 158

ShepHyken

FEBRUARY 16, 2020

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10 Ways To Provide a Cutting-Edge Retail Customer Experience by Janelle Estes. (Street Fight) What does that look and feel like?

2020 107

2020 Article Customer Service B2B 107

Experience Matters

FEBRUARY 21, 2020

Experience Management (XM) programs often rely on one or more key metrics that track items such as likely to recommend, satisfaction, effort, or engagement. As I’ve written in the past, the success or failure of these metrics often has little to do with the actual metric. Instead, the key to success is the program that is wrapped around those numbers (see our 5 steps for an effective CX metrics program).

Metrics 103

Metrics Leadership Engagement Management 103

SurveySparrow

FEBRUARY 20, 2020

Customer Service is an integral part of customer experience. In fact, according to stats, ‘90% of Americans use customer service as a factor in deciding whether or not to do business with a company.’ Well, you can’t mess up when it comes to customer service then. When that’s the case, you’ll need skilled employees, proper strategies and a robust customer service software to level up your game. 10 Best Customer Service Software in 2020.

2020 96

2020 Customer Service Multi-Channel Social Media 96

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

Customer Insights

Daniel Group

FEBRUARY 16, 2020

Our clients often ask about how to most effectively use the outcome score (e.g., NPS ® , loyalty index, overall satisfaction, etc.) to improve the customer experience. Over the years, a number have opted to include an objective for Net Promoter Score® performance, as an example. The outcome measure becomes a part of the manager’s evaluation and compensation.

Customer Experience 100

Customer Experience Net Promoter Score NPS B2B 100

Interactions

FEBRUARY 20, 2020

First off, let’s start by establishing that digital transformation for customer experience is truly a transformation. It’s not as simple as adding an additional channel such as a chatbot, but more about elevating the entire customer experience. This requires backend integration and process design across all (existing and new) channels and touchpoints to create a seamless and effortless digital experience. .

ROI 93

ROI Customer Journey Technology Customer Centricity 93

Martin Hill-Wilson

FEBRUARY 17, 2020

The core principle that drives Emotive CX is that customer needs and expectations span both the functional and emotive. As a result, customer decisions, memories and perceptions of an organisation are strongly influenced by how they feel. A great deal of this emotional influence takes place at a. sub conscious level. According to Harvard Business School professor Gerald.

Customers 99

Customers Employee Experience Loyalty Customer Experience 99

Gainsight

FEBRUARY 21, 2020

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. What makes companies like Slack and Amazon so successful is their dedication to their user’s needs (you might know it as “customer obsession”).

Roadmap 89

Roadmap Demo Feedback Engagement 89

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SurveySensum

FEBRUARY 17, 2020

You send the surveys and you may have even put some serious effort into writing the survey questions. But you fail to get the response you wanted or sometimes a response at all. What went wrong? Well, below are seven reasons why nobody is responding to your surveys, and how to make sure they do. Though this article was written with an email survey response rate in mind as email is one of the most popular channels for distributing a survey.

ROI 89

ROI Feedback NPS Article 89

Customers That Stick

FEBRUARY 18, 2020

Employee empowerment is one of the most underrated tools in the customer experience leaders toolbox. Employee empowerment is what I call the win-win-win of customer experience leadership. By empowering employees to solve customer issues in real time, customers win, employees win and the organization wins. Yet leaders often struggle with empowerment.

Management 88

Management Customer Centricity Culture Leadership 88

Oracle

FEBRUARY 18, 2020

In partnership with Convince and Convert , Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go. Here are 6 customer outreach tips from the marketing pros as derived from the series.

Marketing 88

Marketing Events Social Media B2B 88

Heart of the Customer

FEBRUARY 20, 2020

Chief Customer Officers (CCOs) are popping up in boardrooms across Fortune 500 companies in ever increasing numbers. Those chosen for the position often come from Marketing or Customer Support, as those disciplines are thought of as having the most interaction with customers, making them seem like a natural fit. But are those departments really the […].

Chief Customer Officer 114

Chief Customer Officer Interaction Marketing Customers 114

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Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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