Complete Guide on How to Conduct an Effective Customer and Segmentation Analysis
Brandwatch CX
OCTOBER 31, 2023
The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs.
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