The Primary Methods of Qualitative Data Analysis
Thematic
DECEMBER 10, 2023
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. It’s qualitative data analysis which makes sense of stories and personal narratives in anthropology and related fields. But it’s also qualitative data analysis which, in a business context, turns customer feedback into the kind of in-depth understanding that is invaluable in guiding a customer-centric company.
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