Find Balance in SMS Self Service and Proactive Engagement
Russel Lolacher
MARCH 29, 2021
The thing about expectations is they never go down. SMS self service is no different. Customers are getting exceedingly comfortable navigating digital engagement with brands. And the expectations they have around what service will look like in that landscape continues to rise, whether your organization is ready or not. It’s often said that customers aren’t comparing you to your direct competition, they are comparing you to their last great customer experience.
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