Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys
Retently
OCTOBER 23, 2024
Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active.
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