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Embrace Organizational Self-Discovery Understanding a company’s unique identity is essential for crafting a CX strategy that not only resonates but also drives loyalty and differentiation in the marketplace. Additionally, feedback loops play a crucial role in refining CX over time.
By shifting from a task-oriented to a customer-driven mindset, service teams can foster loyalty, trust, and even advocacy from their clients. Here’s how to go beyond conventional project management to create truly memorable, value-driven client experiences.
Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.
Creating Great Customer Experiences Starts With Employees by Matthew McGuire (CMSWire) Empowered, well-supported employees deliver better customer experiences. See how aligning employeeexperience with smart tech improves CX outcomes. My Comment: I’ve written many articles about loyalty programs.
Starbucks Raises the Bar on Customer Loyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. It crosses over to the importance of experiential marketing and experience.
If overall revenue goals are tied to bonuses, stress how customer experience provides positive revenue outcomes. Connect the employeeexperience to the customer experience in big ways. If you aspire for an effortless customer experience, should your employeeexperience also reflect that value?
Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are. Get ready to smile! Getting Ghosted? Connect with Shep on LinkedIn.
These are investments focused on your employees. Strategic communication around CX foundations – defining the customer experience for your organization and how each employee plays a role. Workshops and training for both employees in general and for specific groups.
Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Understanding Customer Experience Management (CEM) Let’s start at the beginning.
Here are the topics with plenty of commentary: 1) Start with what you have, 2) Automate where you can, 3) Consider outsourcing, 4) Build a self-service hub, 5) Use data to improve, 6) Be proactive, 7) Train on customer support, 8) Personalize, and 10) Build Loyalty. Connect with Shep on LinkedIn.
This week, we focus on our employees. Before you can have a strong customer experience, you must have a good employeeexperience. So, here are the five levels of the pyramid that make up The Employee Hierarchy of Needs. The Paycheck: At the base of the pyramid is an employee’s primary need: money.
She has over 25 years of experience in guiding businesses on customer experience and helping them understand the importance of the employeeexperience. His areas of expertise, among others, are customer acquisition, customer development, and customer loyalty. Arie Goldshlager Follow @ariegoldshlager.
Changing the culture within your organization is vital if you want to deliver a Customer Experience that fosters customer loyalty and retention. I was running a workshop with a utility client many years ago about the concept of Customer Experience. Culture change is not easy. Which leads me to….
Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.
Adrian Swinscoe, Customer experience advisor, author, speaker Adrian is a huge fan of organizations that do great things for their customers and has been helping many achieve their own level of greatness for over 25 years via consulting, writing, speaking workshops, and advisory work. of podcasts worldwide.
Eliminate Inconveniences For Your Customers With These 5 Tips by Brittany Hodak (Brittany Hodak) When it comes to creating an exceptional customer experience, businesses often focus on the big gestures – impressive loyalty programs, flashy gifts, and over-the-top service at one or two big moments. And, its customers are loyal.
I always say, “A good CX starts with a good EX (EmployeeExperience),” and that is what Customer Service Week is all about: recognizing and appreciating the employees who get customers to say, “I’ll be back!” The author of this article shares ten ideas to motivate employees. If you combine the CX and EX, everyone wins!
Rethinking Customer Interactions to Boost Customer Experience by Harvard Business Review (Harvard Business Review) Simply put, customer experience (CX) has the power to make or break business success. The experience a company provides is often as important as its products or services when it comes to customer satisfaction and loyalty.
7 Simple Keys to Customer Loyalty by Alicia Lavay (Retail Customer Experience) It’s more than bad taste; it’s bad business. This blog post delves into actionable strategies to enhance your website’s user engagement, boost user satisfaction, and foster brand loyalty. Connect with Shep on LinkedIn.
9 Must-Know Customer Loyalty Statistics for 2024 by Achille Traore (BusinessCloud) In today’s competitive market, retaining customers is as crucial as attracting them. Brands are now investing heavily in loyalty programmes to keep customers coming back. Here is an interesting list of nine customer loyalty stats.
Total experience transformation: Five strategies for a seamless customer and employeeexperience by Ron Shamah (Fast Company) Employee and customer experiences have an inherent overlap—one does not exist without the other. My Comment: What I’m about to write may lead you to believe I don’t like this article.
Michelli is an internationally sought-after speaker, New York Times bestselling author of business books “The Starbucks Experience”, “The New Gold Standard”, “Prescription for Excellence”, and “Driven to Delight”, and an organizational consultant. He specializes in customer experience strategies, customer service engagement, and loyalty.
Used the right way, it may even help you create more tailored and personalized customer experiences! Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover.
Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory. Rewarding That Loyalty Is Mandatory. My Comment: This is an interesting article on customer loyalty programs. 3) Tracking customer loyalty boils down to math. Traditional loyalty programs are based on transactions.
How do you create virtual employeeexperiences and client experiences? During my last virtual workshop last week, I held up the furry bedroom slippers I wore. Contact me to learn more about bringing one of my virtual keynotes, workshops and presentations to your next meeting. One millimeter at at time.
However, VoC is also a set of established approaches, tools, and strategies used to capture and analyze customer datain other words, for making use of what your customer have to say to foster brand loyalty and enhance overall customer experience (CX). Discover what performance coaching is and why your CX team could use it.
And beyond loyalty is a brand fan. 2024 MarTech Predictions for a Better Customer Experience by MTC News Desk (MarTech Cube) Innovation is indeed the core of achievements, and 2024 became the symbol of the leap towards the discovery route, discovering the possibilities of the future of customer experience.
Babette Ten Haken’s One Millimeter Mindset virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines. So you build trust and lead to retain employees and clients.
U$ 402bn is on the Table for Brands That Simplify Their CX and EX – Here’s Why by Ricardo Samuel Saltz Gulko (Eglobalis) Simplicity is an essential aspect of customer and employeeexperience that can greatly impact a company’s success and its ability to innovate. My Comment: Another one of my favorite topics is customer loyalty.
Engage me to present one of my One Millimeter Mindset speaking programs, workshops or mastermind groups. And then, do you know what to do next? Planning your next team, corporate or association meeting? Delivered virtually or in-person. Contact me here.
Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. Here’s a closer look at five brands that are leading the charge in offering experiences, rather than monetary benefits, to their loyal customers. My Comment: True customer loyalty is a gift.
Engage me to present one of my One Millimeter Mindset speaking programs, workshops or mastermind groups. My One Millimeter Mindset virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines.
Each time I ask this question at speaking engagements , workshops or coaching sessions , attendees engage in a flurry of activity. If everyone is an internal client of everyone else in your organization, then who are your customers? First, they create top-of-mind lists of internal clientele they serve.
Here’s why they’re so effective: Tackle issues before they escalate: Stay interviews give employees a safe space to voice concerns, allowing managers to address small frustrations before they turn into bigger issues that might cause someone to leave. Here’s how to approach these key conversations with thoughtful questions: 1.
Engage me to present one of my One Millimeter Mindset speaking programs, workshops or mastermind groups. My One Millimeter Mindset virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines.
My One Millimeter Mindset virtual and in-person speaking programs and workshops leverage Voice of the Customer design methodology and storytelling to move individuals, teams, departments and organizations one millimeter beyond yesterday’s tools and today’s comfortable professional habits and mindset.
The maturity of the organizations ability to use this rich information and leadership greatly determine the outcome of this or any listening system truly driving culture change that leads to improved customer and employeeexperiences." Blake Morgan Customer Experience Futurist, Speaker and Author. blog linkedin twitter Why?
Engage me to present one of my One Millimeter Mindset speaking programs, workshops, or mastermind groups. My One Millimeter Mindset virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines.
Discover how one of my Storytelling for STEM Professionals and Left Brain Thinkers keynotes and workshops can solidify, rather than segment, your organization. Because your employees, and what they “do,” is absolutely fascinating! Think about the implications for employeeexperience and customer experience.
Post sale execution experience makes or breaks customer experiences. Why jeopardize customer loyalty, success and retention by making assumptions about what happens next? Engage me to deliver one of my speaking programs or workshops for a refreshing change from the same-old stuff. Or worse, something in-between.
Consider your own employeeexperience with these clients? Engage me to present one of my Storytelling for STEM Professionals and Left Brain Thinkers speaking programs, workshops or moderated facilitation services. Which is exactly what these clients want. In fact, they are hoping you will cave into their behavior.
The Importance of Great Customer Experiences Before delving into the fundamentals, it’s important to understand why great customer experiences matter. Simply put, a positive customer experience can lead to increased customer satisfaction , improved customer loyalty, positive word-of-mouth, and ultimately, business growth.
Contact me here to discover and discuss how I can best serve you with my keynotes, breakout sessions and workshops. Tell the Stories Employees and Clients really need to Hear. I’d love to bring that timely and relevant keynote, breakout session, workshop to your next team, organization, or conference table. Build trust.
In my Storytelling for STEM Professionals and Left Brain Thinkers workshops, we break down communication barriers between functional silos. In my experience working with clients, there is no better way to catalyze cross-functional and cross- educational communication than by co-creating stories, together. Do you know who they are?
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