Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Oracle

SEPTEMBER 16, 2020

They engage with brands in the way that’s most convenient for them at that given time and place. With this in mind, let’s take a look at 3 ways retailers can leverage loyalty engagement programs in this new normal. refer-a-friend to join the loyalty program for points/reward offering).

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. With the help of an easy-to-understand digital interface, you can simplify user navigation and encourage higher levels of engagement with your service.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Ecrion

SEPTEMBER 3, 2020

How to Boost Digital Customer Engagement | Measuring Digital Customer Engagement. Customer engagement has always been a key element of any business marketing strategy. However, the digital age has made it easier and more important to engage with customers in positive ways. How to Boost Digital Customer Engagement .

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 107

Customer Journey Mapping Touchpoint Customer Journey Social Media 107

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Loyalty Programs Should Encourage Competition.

Net Promoter Score 78

Net Promoter Score Article 2024 Loyalty Programs 78

Joe Rawlinson

NOVEMBER 3, 2024

Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns. This added convenience enhances the shopping experience and encourages ongoing buyer engagement. Card scanning plays a crucial role by making client data instantly accessible at every touchpoint.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. Key Considerations for Transition: Phase 1 (Email Focus): Start by optimizing the email program with robust data analysis, clear segmentation, and personalized messaging.

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Second to None

SEPTEMBER 3, 2024

In a world where customers expect a seamless omnichannel experience, it’s critical for retailers to identify pain points and opportunities throughout all customer touchpoints, whether online, in-store, or through mobile devices. The ICSC finds opening a new store increases online sales by over 6.9+% as well as average basket size.

Retail 62

Retail Feedback E Commerce Touchpoint 62

InMoment XI

FEBRUARY 7, 2024

They’re engaging with hotels from any number of channels, including web browsers, mobile apps, messaging channels, social media, and review sites—among others. They expect instant engagement—any time of day. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business.

Hotels 195

Hotels Guest Experience Travel 2023 195

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. Offering upsells, cross-sells, and loyalty rewards helps increase the value of each customer over time, turning one-time shoppers into high-value repeat buyers.

Sales 145

Sales Social Media Multi-Channel Loyalty 145

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. It makes the experience fun, engaging, and, most importantly, rewarding.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

SurveySparrow

AUGUST 30, 2023

Picture this: A potential customer lands on your website after clicking on an engaging social media ad. These elements set the tone for a positive interaction, ensuring visitors stay engaged rather than bouncing away. Prioritizing their experience sparks this engagement, resulting in increased brand exposure and conversions.

Engagement 52

Engagement Marketing Customer Experience Social Media 52

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 88

Retail Net Promoter Score Customer Experience Loyalty Programs 88

SurveySensum

AUGUST 1, 2023

According to the Brand Keys Customer Loyalty Engagement Index , a 7% increase in customer loyalty can result in a significant increase of up to 85% in the money customers spend over their lifetime. Loyalty Programs: Create a loyalty program that rewards customers for their repeat business.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

delighted

OCTOBER 3, 2024

Ecommerce trends significantly influence online shopping, affecting everything from where potential customers discover your products or services to how they engage with your brand. Brands are leveraging customer data for personalized experiences Brands collect data at various touchpoints across the ecommerce customer journey.

Retail 93

Retail 2024 2028 Social Media 93

SurveySensum

JULY 9, 2024

My Starbucks Idea One of the first things that I came across in my research to understand the dynamics of Starbucks, is the programs they have created over the years. These programs enabled them to establish engaging communication with their customers. Their Loyalty Programs. Yes, that’s right.

NPS 52

NPS Loyalty Loyalty Programs 2016 52

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

2024 73

2024 Article Customer Service Contact Center 73

InMoment XI

OCTOBER 8, 2024

Customer experience improvement refers to enhancing the interactions and overall satisfaction a customer has with your business across all touchpoints. Tracking employee statistics and their engagement with customers will help you train them to provide the best service. What is Customer Experience Improvement?

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

SurveySensum

JULY 7, 2023

This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers. Do you want to know all these touchpoints and how to keep customers engaged even after they shop from you? If yes, then this blog is for you.

Net Promoter Score 52

Net Promoter Score Loyalty Programs Touchpoint Feedback 52

SurveySensum

JULY 7, 2023

This is just one touchpoint where Croma interacts with their customer. There comes many more touchpoints where Croma can engage with its customers. Do you want to know all these touchpoints and how to keep customers engaged even after they shop from you? If yes, then this blog is for you.

Net Promoter Score 52

Net Promoter Score Loyalty Programs Touchpoint Feedback 52

ShepHyken

OCTOBER 6, 2023

How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal. Providing Exceptional Customer Experiences Creating exceptional experiences at every touchpoint of the customer journey is vital.

2023 67

2023 Loyalty Social Media Loyalty Programs 67

InMoment XI

NOVEMBER 21, 2024

Their feedback across various touchpoints on the customer journey will highlight how you can better retain similar customers. Since CES is a strong indicator of loyalty, it’s important to focus on delivering smooth experiences. Response Rate This metric highlights engagement levels with your surveys. Collect Customer Data.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

CSM Magazine

APRIL 30, 2024

They consolidate data from various touchpoints to provide a single view of each customer. Social Media Monitoring Tools These tools track mentions, engagement, and customer sentiment across social platforms, providing insights into customer preferences and trends.

E Commerce 52

E Commerce Technology E-support Loyalty Programs 52

Retently

OCTOBER 23, 2024

It’s no longer enough to just sell a product; stores must engage with their audience at every step of the buyer’s lifecycle to ensure an exceptional customer experience. This insight enables brands to develop a customer-centric strategy that enhances engagement and builds loyalty.

Retail 139

Retail NPS Touchpoint Feedback 139

ShepHyken

FEBRUARY 18, 2024

I do like the customer experience definition, which is every touchpoint from the first interaction until the customer is no longer doing business with you. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

2024 67

2024 Article Customer Service Net Promoter Score 67

CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business. Personalize these programs based on customer behavior and preferences.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

Lumoa

FEBRUARY 9, 2023

Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service. It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167