SurveySensum

JULY 9, 2024

My Starbucks Idea One of the first things that I came across in my research to understand the dynamics of Starbucks, is the programs they have created over the years. These programs enabled them to establish engaging communication with their customers. Their Loyalty Programs. Yes, that’s right.

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CSM Magazine

OCTOBER 21, 2024

Here are some strategies to help you stand out, spark engagement, and keep customers coming back for more. Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. A great rewards program is intuitive, easy to join, and worth the effort.

Retail 52

Retail Engagement 2029 Customer Experience 52

Happy or Not

AUGUST 21, 2024

A striking 79% of consumers report a strong relationship with their favorite brands, whether through memberships, loyalty programs, or branded subscriptions. These loyalty avenues pay off, enabling customers to deepen their loyalty and investment. CX programs build brand loyalty for you Everyone wants to be heard.

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Loyalty Retail Rewards Programs Loyalty Programs 36

Forrester's Customer Insights

FEBRUARY 19, 2021

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Does it sound familiar?

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Rewards Programs Loyalty Loyalty Programs Engagement 32

Beyond Philosophy

MARCH 14, 2016

When Starbucks recently announced changes to its rewards program, Twitter users lashed out at the coffee giant. In changing its program, Starbucks has tapped into one of the key elements of customer loyalty. Rewards programs are tricky, though. How many rewards cards do you have in your wallet?

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Loyalty Rewards Programs Consulting Customers 113

InMoment XI

OCTOBER 8, 2024

Some of the benefits of improving customer experience include: Increased Customer Loyalty When you have a consistently positive customer experience, you will create loyal customers. But, by improving customer experience, you will have no problem achieving these customer milestones and increasing customer loyalty.

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Customer Experience 2024 Net Promoter Score Financial 195

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

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Loyalty Programs Loyalty Rewards Programs Customers 52

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

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Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

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Loyalty Loyalty Programs Airlines 2012 137

ShepHyken

APRIL 17, 2020

He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. What do you do in the interim to gain and retain customer loyalty? The loyalty strategy worth adopting is to keep in touch and show concern for your customers. Weak purchasing power.

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C3Centricity

NOVEMBER 12, 2024

Rather than relying on superficial gestures, leaders can inspire a transformation that elevates the organisation, engages employees, and creates powerful, lasting customer relationships. This strategy has fueled member growth and solidified customer loyalty. Source: Forbes.

Leadership 62

Leadership Culture Customer Centricity Rewards Programs 62

Optimove

AUGUST 24, 2023

Let’s explore how to drive loyalty at each stage: Activation Stage: Building the Foundation: The activation stage marks the start of your relationship with customers. Introducing a loyalty rewards program can motivate telcom customers to explore upgrades, further deepening their connection with your brand.

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Loyalty Marketing Rewards Programs Loyalty Programs 40

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. In short, mobile empowers brands to engage customers in new ways. Its loyalty-building aspects don’t end there, though.

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Loyalty Loyalty Programs Apparel Rewards Programs 52

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. These collaborations allow members to earn and redeem reward currencies across a spectrum of brands.

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ROI Loyalty Loyalty Programs Rewards Programs 52

CSM Magazine

JANUARY 20, 2021

To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Brand loyalty is best defined as your customers’ tendency to make multiple purchases of your goods and services over competitors. Tips To Cultivate Brand Loyalty.

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Loyalty Brands Rewards Programs Social Media 52

Interactions

DECEMBER 12, 2019

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

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Retail Loyalty Rewards Programs Omnichannel 62

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Retailers spend billions of dollars on loyalty programs and hope that it brings customers back.

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Rewards Programs Retail Loyalty Loyalty Programs 44

ProProfs Chat

FEBRUARY 22, 2019

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. Simple formula: Customer Retention = Engagement + Investment. Engagement Generates Activity.

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Customer Retention Engagement Rewards Programs Loyalty Programs 82

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

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Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

NOVEMBER 25, 2021

It takes a lot to earn your client’s trust and loyalty, so once you bring them into your company’s ecosystem, the last thing you want is to see all your efforts go to waste. Others rely on customer feedback, decide to run newsletters, or invest their time in rewarding loyalty. Send Out Surveys.

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QuestionPro Audience

JANUARY 3, 2017

Moreover, a variety of opportunities exist to engage with travelers. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. In-flight entertainment is another service commonly offered by airlines that could be expanded to increase customer loyalty.

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Airlines Loyalty Brands Rewards Programs 60

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

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ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

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Net Promoter Score Article 2024 Loyalty Programs 76

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty.

Customer Centricity 75

Customer Centricity Loyalty E Commerce Loyalty Programs 75

Optimove

SEPTEMBER 16, 2024

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Key Takeaways: Embrace mobile-first and digital strategies to engage modern players. Send out personalized promotions to boost loyalty.

Marketing 52

Marketing Loyalty Programs Social Media Multi-Channel 52

Beyond Philosophy

APRIL 13, 2018

A lot of business professionals talk about customer loyalty. Or they do know what they are talking about, but what they are talking about is not customer loyalty! Many of the organizations I have worked with say that customer loyalty means, “the customer buys everything from us.” So, What Really is Customer Loyalty?

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Loyalty Rewards Programs Consulting Sales 83

ShepHyken

FEBRUARY 1, 2021

9 Ways to Boost Customer Experience and Online Engagement by Shane Phair. There are some great ideas in this article that lists nine ways to create a better CX and promote more engagement. Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. That’s a topic for another day. In the meantime, read this.

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2021 Article Customer Service Rewards Programs 145

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

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Rewards Programs Hotels Travel Chief Customer Officer 133

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

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Loyalty 2019 Loyalty Programs 2018 45

Beyond Philosophy

OCTOBER 2, 2017

Realizing the only way to build Customer loyalty is through Customer memories. Realizing the only way to build customer loyalty is through customer memories. Every Customer Experience professional wants to build customer loyalty. Experiences do not form customer loyalty, but memories of experiences do.

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Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

CSM Magazine

MARCH 22, 2024

Loyal customers are the backbone of any business, regardless of niche, but keeping them engaged can be as challenging as landing a fish with a threadbare net. Simplicity breeds familiarity, and familiarity breeds loyalty. These predictive cues are subtle yet potent forms of engagement that make clients feel understood and prioritized.

Customer Retention 52

Customer Retention Rewards Programs Financial Loyalty 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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Loyalty Programs Loyalty 2004 Rewards Programs 45

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program. A free item?

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Loyalty Programs Loyalty Rewards Programs Airlines 59