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Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. What new CX technologies and innovations excite you?
Explore new technologies to reimagine the in-store/onlineexperience blurring the lines between digital/brick-and-mortar. Invest in innovation teams or innovation centres to discover new competition and possibilities to test and learn in more rapid prototyping programs (outside of risk-averse culture).
Explore new technologies to reimagine the in-store/onlineexperience blurring the lines between digital/brick-and-mortar. Invest in innovation teams or innovation centres to discover new competition and possibilities to test and learn in more rapid prototyping programs (outside of risk-averse culture).
Let me start with the onlineexperience. It does what it needs to do, but does not offer the most intuitive of online user experiences. For example, online check in is not that easy to figure out. I am all for innovation, but if the innovation does not make the experience better, then why do it?!
With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an onlineexperience?
Here are 5 examples of in-store experiences that are powered by positive, personal connections between brand and customer, and that ultimately reflect smart thinking around both customer experience and employee experience. Oasis – merging online and in-store fashion retail.
FX Networks, which has had an experiential presence at the event for seven years, has pivoted planned physical activations to innovative digital offerings for fans stuck at home. Fans can access the experience on FXSDCC.com , which is live through July 26. The region is also home to a lucrative audience.
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