Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. The answer isn’t acquiring two new customers. Data Integration.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Thematic

NOVEMBER 13, 2018

Your VOC data can be used for various purposes, here are some examples of how you can use your insights to inform business activities: Customer experience: Understand how satisfied your consumers are at different touchpoints, and their willingness to recommend your brand to others. Demonstrate strategic ROI for customer experience value.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. incentivizing more touchpoints so that you can build emotional loyalty. >Data collection: integrate more touchpoints. being present at more stages in the customer journey.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Solvvy

JULY 13, 2022

Often, complex customer service workflows can be streamlined with automation tools and assisted support in an if-this-then-that fashion guiding conversations between your reps and customers. Tools like Solvvy provide handoffs to agents with all the information the agent needs to understand the context of the question from the customer.

Customer Service 90

Customer Service Multi-Channel Customers Interaction 90

BirdEye

JULY 10, 2023

Then work together to create multiple touchpoints and tactics to support each other, including channels, messaging, and other promotional activities. Remember that ROI doesn’t always need to directly translate into sales. Align marketing strategies: Your alliance will be a success only if your marketing techniques are aligned.

Brands 52

Brands Fashion Social Media Retail 52

BirdEye

FEBRUARY 5, 2025

Example: Fashion brand Aerie shares photos of real customers wearing their clothes to promote body positivity and inclusivity. This transforms the repost into a meaningful touchpoint for engagement. This data-driven approach ensures your reposting strategy continues to evolve and deliver ROI. Watch the Free Demo Now.

Social Media 52

Social Media Brand Values Brands Engagement 52

Currency Alliance

AUGUST 15, 2024

But everyone should remember that a customer’s loyalty to a brand is based on their overall perception of value, and their cumulative experience of interacting with the brand – through all touchpoints. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Currency Alliance

NOVEMBER 14, 2018

So during the past 10 years, brand-led loyalty coalitions such as Hilton Honors have allowed less-frequent customers to earn their currency in everyday retail locations such as fuel, fashion and food outlets. To return to loyalty: the American Express marketplace introduced previously features four fashion retailers: Eponymous.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

Lumoa

APRIL 24, 2018

Plus, NPS samples are insufficient i.e. of the total customer base how many responses would we need across a range of touchpoints to make NPS statistically valid? can support achieving business goals (ROI) and grow or communicate the value that is accrued by a brand due to nurturing a relationship (ROR, Return on Relationship).

NPS 126

NPS Net Promoter Score Metrics Effort Score 126

Chattermill

SEPTEMBER 3, 2019

From food, fashion, beauty and everything in between, there is no question we are living in the golden age of subscription services. The real challenge comes from the ability to coordinate and manage customer feedback across disparate channels and touchpoints. The way customers purchase products has changed. man shaves.

Customer Experience 40

Customer Experience 2011 Fashion Insights 40

Chattermill

SEPTEMBER 3, 2019

From food, fashion, beauty and everything in between, there is no question we are living in the golden age of subscription services. The real challenge comes from the ability to coordinate and manage customer feedback across disparate channels and touchpoints. The way customers purchase products has changed. man shaves.

Customer Experience 40

Customer Experience 2011 Fashion Insights 40

SurveySensum

SEPTEMBER 23, 2024

Key Features: Journey-Based Surveys: Launch surveys specific to touchpoints in the customer journey to collect targeted insights and identify areas that need improvement for each touchpoint. The seasoned professionals help you achieve your business KPIs by simply gathering, understanding, and taking action on relevant feedback!

2024 52

2024 Customer Experience Social Media Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Emotional loyalty: add incentives along many touchpoints in customer journeys. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Maximize ROI from Customer Data. Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

APRIL 15, 2024

Issuing your own points might eventually come at a lower direct cost – but if they’re not your customer’s favorite points, the perceived value may be low, and the hoped-for ROI may never materialize. fashion), that has margins of 40%. Consider the example of a retailer (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 10, 2020

It also rewards customers with points for participating in product reviews – providing valuable feedback data – and the opportunity for customers to earn on non-purchase touchpoints. fashion (Adidas). Tesco has also made a lot of progress in the way it communicates the benefits of its program, with a lot of digital UX enhancements.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Comm100

FEBRUARY 6, 2018

By nurturing leads across various platforms, Hubspot promises superior lead conversion, a full-funnel inbound strategy, and an amplified ROI on both inbound and traditional marketing. Specs : Industry : Retail, food and beverage, fashion, home furnishing, beauty and cosmetics. What makes Hubspot attractive is its “all-in-oneness”.

Customer Engagement 58

Customer Engagement Engagement Social Media Omnichannel 58

SmartKarrot

FEBRUARY 11, 2022

This means democratizing the business to offer experiences on a bunch of touchpoints, from smart home devices to apps. With conversational AI chatbots , users can expect unparalleled customer support in a fast, uninterrupted fashion. You need to boost ROI by realizing and meeting KPIs (Key Performance Indicators) designated.

ROI 10

ROI Fashion Customer Success Social Media 10

Qualtrics

OCTOBER 8, 2019

” I committed to my job in a fashion where I knew I wanted to get better not only at the Qualtrics product but also in sales. What was the turning point where you ‘had to have the job’? I had been with Qualtrics for about 2 1/2 to 3 years and I hit this point of “I have to have this job.”

Sales 20

Sales 2011 2012 Culture 20

SurveySparrow

AUGUST 23, 2020

Only when you know who exactly to target, would your PPC campaigns have high ROIs. The ROI of email marketing is ridiculously high. Learn how to create opt-in forms that are used at different touchpoints for visitors. Digital marketing is never going to go out of fashion. 6 Email marketing. are some of the most used ones.

Marketing 59

Marketing Social Media Metrics ROI 59

Currency Alliance

DECEMBER 13, 2018

This should happen across touchpoints: social engagement, reviews, referrals, etc. For decades, the FMCG industry was the antithesis to good, old-fashioned customer service: mass media advertising, success measured in cost per mille and customer experience surrendered to the third-party retailer. Loyalty wasn’t even an afterthought.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

eGain Blogs

MAY 18, 2022

In a consumer survey we conducted during the pandemic, 57% of those surveyed reported getting different answers for the same question when they contacted a government agency through different channels and touchpoints. But why is it that we’re still not seeing the ROI that we made those commitments for? Kraus, et al.

Government 90

Government 2021 ROI Insurance 90

Retently

NOVEMBER 27, 2024

Key Insight: Refining Operations for Long-Term Loyalty Here’s the secret sauce: refining your backend operations and customer touchpoints is just as important as your marketing efforts. AI-powered strategies amplify these results, with 92% of retailers reporting positive ROI. Why does it work?

Sales 148

Sales Social Media Multi-Channel Loyalty 148