Thematic

OCTOBER 30, 2024

It doesn’t matter what industry you’re in – customer experience (CX) is a critical component of customer acquisition, retention, and loyalty. However, raw feedback data taken at face value can miss the mark and lead to flawed assumptions about what customers really care about.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

InMoment XI

DECEMBER 3, 2024

For example, training employees to adopt a customer-centric approach and rewarding their work to motivate them. For example, using surveys to collect feedback and sentiment analysis to understand emotional tone. As a result, teams primarily rely on in-house data like contact lists to reach out to customers via email.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

eglobalis

JUNE 27, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Customer Experience 460

Customer Experience Customer Centricity Net Promoter Score Government 460

InMoment XI

JUNE 7, 2022

Because options to structure and analyze that data can be limited and even if businesses are able to compile that data, it often remains siloed from other data, such as voice of customer (VoC), call center, and more. That’s where InMoment’s game-changing customer social listening solution comes into play. The result?

Insights 369

Insights Social Media Return on Investment Travel 369

Thematic

APRIL 21, 2025

To prevent this silent churn, forward-thinking companies implement structured customer service feedback loops. These customer feedback loops help identify issues early, allowing for continuous refinement of service processes.​ What Is a Customer Service Feedback Loop?

Feedback 62

Feedback Customer Service Net Promoter Score NPS 62

InMoment XI

MARCH 14, 2023

In the conversation, she offered insight into how B2B brands can create transparency, combat supply chain challenges, redefine “customer loyalty,” and drive trust for customers who face an increasingly complex supply chain in one of the most volatile market cycles in recent history.

Voice of Customer 195

Voice of Customer B2B Customer Experience Culture 195

InMoment XI

DECEMBER 17, 2024

A customer experience manager determines, implements, and refines the customer experience strategy to ensure that all customer interactions with a company are seamless, satisfying, and aligned with the organizations values. Even marketing professionals have successfully led CX operations efforts.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

eglobalis

SEPTEMBER 28, 2024

Introduction: Toyota and its enhanced brand Lexus have long been recognized as global leaders in the automotive industry, not just for their reliable vehicles but also for their commitment to customer satisfaction and accountability. Unfortunately, this positive reputation does not always extend uniformly across all markets.

Automotive 478

Automotive Loyalty Return on Investment Transportation 478

InMoment XI

SEPTEMBER 21, 2023

Online reputation management is the process of actively monitoring and influencing the way your business is perceived by your customers and the general public. This team should ideally consist of individuals with expertise in social media management, customer service, and public relations. Sounds like a lot, right?

Management 368

Management Social Media Feedback Voice of Customer 368

PeopleMetrics

FEBRUARY 11, 2025

Back in 2017, I wrote about the critical importance of communication in Voice of Customer (VoC) programs. Remember when I talked about having "the same mindset as a marketing professional" for internal VoC communication? Well, AI gives everyone marketing superpowers. Let AI help you share results strategically.

Voice of Customer 77

Voice of Customer Communication 2025 2017 77

Thematic

MARCH 30, 2025

Customer expectations today are sky-high, and simply collecting feedback isn’t enough. In fact, 73% of customers expect companies to understand their unique needs and expectations, yet too many customers still feel ignored. If you want to know more about closing the customer feedback loop, then read on.

Feedback 62

Feedback Roadmap NPS Loyalty 62

CX Accelerator

JUNE 8, 2020

During the Customer Experience Question of the Day (#CXQOTD), a daily CX question we pose to the CX community, we asked, ,, “What are your favorite ways to listen to the voice of customer without surveys?” Check out this list of ten ideas, sure to spark some creativity for your voice of customer (VOC) program.

Social Media 345

Social Media Contact Center Call Recording Voice of Customer 345

InMoment XI

JUNE 28, 2022

Online reviews are a great source of unsolicited customer feedback, and they often offer perspective from a different segment of the customer base than surveys or other feedback channels. InMoment and ReviewTrackers joining forces is great news for today’s brands! They include: Survey: The industry’s first WCAG 2.0

2022 74

2022 Feedback 2021 Technology 74

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Thematic

FEBRUARY 12, 2025

Have you ever launched a marketing campaign only to feel like it’s not hitting the mark with your audience? The answer could be hidden in your customer feedback. Understand Customer Preferences and Behavior Have you ever wished you could get inside your customers’ heads and figure out exactly what they want?

Marketing 62

Marketing Social Media Net Promoter Score Feedback 62

Lumoa

FEBRUARY 16, 2023

Using a customer needs analysis and setting up a feedback loop are the key ways to make this happen. One of the best analysis techniques available is the voice of customer (VoC) template. It will help you gather valuable feedback, identify customer pain points, and work towards better solutions.

Voice of Customer 88

Voice of Customer Feedback Return on Investment Net Promoter Score 88

PeopleMetrics

MARCH 30, 2017

Poor program design: Many Voice of Customer (VoC) programs are not designed well. Design is also about making the feedback experience great for the customer. Long surveys that include very imaginable question to appease internal groups within the company are customer experience killers. As will employees.

Voice of Customer 105

Voice of Customer CEM Fashion Effort Score 105

Lumoa

DECEMBER 15, 2022

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. In This Article: What is Voice of Customer Analytics?

Voice of Customer 88

Voice of Customer Social Media Banking Feedback 88

Totango

JUNE 4, 2019

According to research by workplace collaboration specialist Atlassian, less than 1 in 5 people believe companies listen to their feedback. Whenever a customer offers feedback, they are giving you an opportunity to make them happy—or at least happier. What is Voice of Customer? The second is to act on it.

Voice of Customer 83

Voice of Customer Net Promoter Score Feedback Competitive Advantage 83

CloudCherry

FEBRUARY 16, 2018

Companies with the best-in-class Voice of Customer (VoC) programs achieve 10 times higher YOY increase in revenue compared to other firms. Furthermore, they retain 55% more customers, experience an average drop of 23% in YOY customer service expenses, and boast employee engagement rates that are 292% higher.

Voice of Customer 220

Voice of Customer Customer Centricity Culture Feedback 220

Thematic

DECEMBER 9, 2019

The one resource that all companies (both tech and non-tech) already have is customer feedback. Turns out customer feedback can really propel digital transformation, and it’s easy to get started! They examine their own experiences, they talk to their customers, they build their products and they keep iterating.

Feedback 126

Feedback 2020 Travel Voice of Customer 126

Customer Bliss

JUNE 6, 2018

This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. He also built an NPS program at Avis Budget Group when he was the VP of Customer Insights & Experience. Click To Tweet.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

eglobalis

SEPTEMBER 3, 2024

For each activity, I asked whether it is: provided by the platform good enough and if provided but not used, whether the respondent could anticipate a future use or missing Respondents consistently considered only three activities good enough: Gather - multiple sources of feedback. positive, neutral, negative) from feedback.

E-support 310

E-support Consulting Demo Feedback 310

CX Accelerator

NOVEMBER 7, 2023

Read each of these as a completion of this sentence: A company might not be customer-centric if they… Here’s what my friends came up with: , Luke Soon , focusing on the big picture says: 4) think short-term versus long-term. 10) shut down customer support channels for cost rather than customer choice. Culture comes from the top.

Customer Centricity 316

Customer Centricity Airlines Net Promoter Score Books 316

BirdEye

JUNE 23, 2021

With a Voice of the Customer program, marketing teams can listen to customer feedback and adjust their operations accordingly. By being proactive, businesses can solve issues before angry customers complain about them publically. If they don’t like what they see, the competition is just a click away. .

Voice of Customer 93

Voice of Customer Insurance Customer Journey Feedback 93

Thematic

SEPTEMBER 24, 2024

And 65% were willing to pay higher prices for exceptional customer service. In today’s competitive market, understanding what your customers think and feel is everything. That’s where Voice of Customer (VoC) Analytics steps in. What is Voice of Customer (VoC) Analytics?

Voice of Customer 62

Voice of Customer Social Media Feedback Net Promoter Score 62

Doing CX Right

OCTOBER 20, 2020

Customers, including me, spend triple the price at Starbucks compared to other local coffee shops. The reason is that the most reputable brands, like Starbucks, proactively LISTEN to customers and use feedback to deliver personalized experiences that exceed customer expectations. 3: Close The Loop With Customers .

Voice of Customer 69

Voice of Customer Feedback Customer Centricity Reference 69

Zonka Feedback

JULY 26, 2021

Companies that excel at delivering great customer experiences drive revenues 4% to 8% higher than that of their market, according to Bain & Company. No wonder big brands like Amazon, American Express, Indigo, and others are always talking about customer experience.

Voice of Customer 98

Voice of Customer Customers Brands Customer Experience 98

Thematic

SEPTEMBER 19, 2024

Businesses need to understand what their customers really think, and the best way to do this is a Voice of Customer (VoC) program. Most businesses begin by sending out surveys and collating customer feedback which they can distill into actionable insights using analytics tools. Additionally, 37.9% A further 20.7%

Voice of Customer 62

Voice of Customer Social Media Multi-Channel Feedback 62

Thematic

APRIL 21, 2025

That said, with B2B customer insights, stakes are higher, and relationships more complex. But its importance can’t be overstated: a recent survey found customer insight is the most critical skill for B2B marketers’ success (cited by 54% of respondents)​ Why? Importantly, capture feedback in context.

B2B 62

B2B Customer Insights Insights Engagement 62

Thematic

OCTOBER 7, 2024

Imagine knowing exactly what your customers think, feel, and desire, and using that knowledge to stay ahead of your competition. Many businesses overlook their most valuable resource: customer feedback. Understanding the true voice of your customers can be the difference between standing out or getting lost in the crowd.

Voice of Customer 62

Voice of Customer Social Media Touchpoint Feedback 62

InMoment XI

SEPTEMBER 5, 2024

Voice of the Customer (VoC) is the process of gathering information regarding what customers think and feel about their experiences with a business. Understanding customer pain points and desires can guide the development of new products or features that address unmet needs, giving companies a competitive advantage.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Thematic

JANUARY 21, 2020

Frustrated and angry, I posted my feedback on Twitter for the app for everyone to see in the hopes that the company hears my feedback! . No response came back, and most likely no action taken… Why companies don’t invest into feedback analysis. True, there is simply more feedback available than ever before.

Feedback 121

Feedback Roadmap Social Media Customers 121

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

InMoment XI

JUNE 27, 2023

That’s why mastering the art of the voice of the customer survey can be a game-changer for any business seeking to better understand its customers. At its core, a voice of the customer (VoC) surveys captures customers’ expectations, preferences, and aversions toward products, services, or your company in general.

Customer Satisfaction 293

Customer Satisfaction Touchpoint Feedback Customers 293

InMoment XI

JANUARY 10, 2023

And of course, they’ve got a product team constantly working to improve their software with customers in mind. Obviously, they have plenty of other departments, and each affects the customer experience to varying degrees (e.g., marketing, finance), but let’s focus on these four for the point of illustration.

Customer Experience 243

Customer Experience Management Touchpoint Net Promoter Score 243

Lumoa

APRIL 17, 2018

We have been talking a lot about how important it is to take actions on customer feedback. Customer feedback is the essential unlimited source for development and inspiration for the whole company. Customer feedback in marketing automation Do you have resources to communicate directly with your customers in a personally?

Feedback 110

Feedback Workshop Healthcare Culture 110