InMoment XI

AUGUST 1, 2024

Offer Loyalty Programs and Incentives As you continue to address and resolve customer pain points, consider building positive customer sentiment by offering a reward or loyalty program for repeat customers. The insights you gain can also inform future improvements in product or service quality.

Measurement 195

Measurement Hotels Social Media Hospitality 195

InMoment XI

MAY 14, 2022

Instead, it has deliberately positioned itself as a center for wellness, from its on-site illness-prevention services to its comprehensive loyalty program (aptly named wellness+ ) to its online and in-store imagery and messaging focused on healthy families and happy lives.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

Customer Bliss

JUNE 6, 2018

Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program. In the first 6 months of his role, Eric focused on the following: Fixing the measurement program in order to capture the VoC in the right way with the right level of understanding.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Somewhere in the middle are hospitality companies. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

MARCH 28, 2025

Also, hospitality culture is ingrained into the casino industry. Proactive customer engagement, personalised offers and loyalty programs make customers feel appreciated and can encourage brand trust and loyalty which can be hard to come by, especially in industries that are saturated with many companies!

2029 52

2029 Customer Service Exceptional Customer Service Hospitality 52

ShepHyken

DECEMBER 28, 2020

In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. My Comment: Here is a fascinating article about loyalty and the customer experience. It turns out that loyalty programs that give you points for your business may be taking a second seat to the customer experience.

Article 113

Article 2020 Customer Service Loyalty Programs 113

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

InMoment XI

SEPTEMBER 1, 2022

Support Teams Consistency: Identify fundamental customer needs and create customized value and benefits Formal Relationship Surveys: Create goal-oriented relationship surveys; look for churn warning signs specific to your business Leverage Loyalty Programs: Leverage your best customers to be your most outspoken advocates.

Customer Retention 195

Customer Retention Telecommunications Customer Journey Mapping Automotive 195

Thematic

OCTOBER 30, 2024

Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs. Hospitality and entertainment Like retail, the hospitality and entertainment sectors overwhelmingly operate in a customer-centric ecosystem.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty.

Employee Experience 143

Employee Experience Chief Customer Officer Loyalty Programs Loyalty 143

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Article 83

Article 2024 Hotels Customer Service 83

Customer Bliss

MAY 15, 2019

The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. Jude Children’s Hospital, on honoring customers (in this case, donors) as assets. Her schnauzer, Buddy, could now be just minutes from care if he needed it.

Chief Customer Officer 164

Chief Customer Officer Airlines Hospitality Loyalty Programs 164

BirdEye

APRIL 1, 2025

Its online reviews , the most powerful and public reflection of your hospitality. Emotional loyalty, built through proactive review engagement, is often more powerful than loyalty programs or discounts. This builds guest engagement, strengthening your hospitality business and customer relationships.

Hotels 52

Hotels 2025 Books Management 52

Kayako

MAY 30, 2017

Instead of implementing a “loyalty” program that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. In his talk, Customer loyalty programmes…why bother!

Loyalty Programs 73

Loyalty Programs E-support Loyalty Rewards Programs 73

Alida

JANUARY 5, 2018

Forrester expects that rather than plowing money into traditional ad spending, CMOs will focus their time and budgets on revitalizing CX to drive affinity and stem churn and to re-engineer loyalty programs to meet customer expectations. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

Currency Alliance

OCTOBER 11, 2018

Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi. Restive guests: understanding hospitality loyalty. Different loyalty drivers apply to different guest demographics.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. A world-beating program in travel.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

CSM Magazine

NOVEMBER 10, 2023

There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? These programs not only aim to keep the dice rolling but also to decode the preferences of the diverse casino audience.

Loyalty Programs 52

Loyalty Programs Loyalty Travel Rewards Programs 52

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. Looking at the first stat is intriguing.

Article 66

Article 2022 Loyalty Programs Customer Service 66

CSM Magazine

FEBRUARY 19, 2025

Beyond menu personalization, AI also enhances loyalty programs and targeted promotions. As AI technology continues to evolve, its role in the hospitality sector will only grow, making it an essential investment for forward-thinking restaurant owners.

Customer Experience 52

Customer Experience Social Media Competitive Advantage Customer Satisfaction 52

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. This despite the fact that 76% of customers tell us that they would be likely or extremely likely to sign up for a brand’s loyalty program if the brand tailored information and experiences based on past behavior. There is huge market pressure to make great deals.

Travel 40

Travel Hospitality Customer Journey Airlines 40

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

ShepHyken

OCTOBER 11, 2021

Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. We can learn so much from the hospitality industry. by Max Starkov.

2021 77

2021 Article Customer Service Hospitality 77

ShepHyken

JUNE 6, 2022

My Comment: Regardless of the industry you and your company might be in, a good customer service strategy is to have a “hospitality mentality.” Fred Auzenne- 14 Steps to Creating a Customer Loyalty Program That Works by Anna Duke. My Comment: Here’s a nice “checklist” of ideas to create a successful customer loyalty program.

Article 70

Article 2022 Customer Service Loyalty Programs 70

ShepHyken

DECEMBER 5, 2022

The Top 5 Guest Loyalty Trends and Predictions to Watch for 2023 by Ellis Connolly. Hospitality Net) We are officially on the eve of a new year, already moving through the holiday season at the signature blink-and-you-might-miss-it pace that is seemingly synonymous with this time of year. Personalization is more important than ever.

2022 74

2022 Article Customer Service Hospitality 74

BirdEye

DECEMBER 27, 2024

Creating an authentic review-generation culture requires strategic and thoughtful approaches that don’t feel forced or transactional. Follow up meaningfully after private customer feedback before requesting public reviews. Design email sequences that prioritize guest satisfaction before mentioning reviews.

Multi-Channel 52

Multi-Channel Social Media Feedback Guest Experience 52

Forrester's Customer Insights

FEBRUARY 5, 2019

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. For Marriott, the stakes […].

Loyalty 44

Loyalty Hospitality Loyalty Programs B2C 44

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Comm100

SEPTEMBER 22, 2016

But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. The following books will help you develop a well-rounded customer loyalty program. by Ryan Levesque.

Books 88

Books Customer Service Culture E-support 88

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

John Paul

FEBRUARY 28, 2019

This month’s star is Louise, a Concierge VIP working on the customer service team for a large hospitality company. I work on a customer service team for a major actor in the hospitality sector, and the goal is to help the guests of this brand. Read on to learn more about Louise. What do you do at John Paul?

Hospitality 40

Hospitality Hotels Loyalty Programs 2017 40

John Paul

FEBRUARY 28, 2019

This month’s star is Louise, a Concierge VIP working on the customer service team for a large hospitality company. I work on a customer service team for a major actor in the hospitality sector, and the goal is to help the guests of this brand. Read on to learn more about Louise. What do you do at John Paul?

Hospitality 40

Hospitality Hotels Loyalty Programs 2017 40

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52