Thematic

OCTOBER 30, 2024

You can collect VoC data through: Surveys Interviews Reviews Social media interactions This data is crucial for understanding customer satisfaction, identifying areas for improvement, and strengthening customer relationships. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

CSM Magazine

FEBRUARY 19, 2025

Beyond menu personalization, AI also enhances loyalty programs and targeted promotions. Chatbots integrated into restaurant websites, apps, and social media platforms can instantly assist customers without requiring human intervention.

Customer Experience 52

Customer Experience Social Media Competitive Advantage Customer Satisfaction 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Somewhere in the middle are hospitality companies. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

BirdEye

DECEMBER 27, 2024

While some diners rely heavily on Google reviews, others might prefer specialized restaurant review sites or social media platforms for their dining decisions. Successful restaurant owners recognize that different platforms attract different audiences.

Multi-Channel 52

Multi-Channel Social Media Feedback Guest Experience 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

BirdEye

APRIL 1, 2025

Its online reviews , the most powerful and public reflection of your hospitality. Each review contributes to the story guests tell about your property, making it vital to proactively manage your hotels reputation across review websites and social media platforms. Your online reviews serve as digital word-of-mouth.

Hotels 52

Hotels 2025 Books Management 52

InMoment XI

OCTOBER 4, 2024

A hotel chain implements a loyalty program to reward repeat customers with points that can be redeemed for discounts or other special offers. The program is likely to boost satisfaction and give existing customers an incentive to book rooms in the future. Limited channels for feedback collection.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. A world-beating program in travel.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Magellan Solutions

FEBRUARY 11, 2021

Social Media Management. Many potential customers are going to notice and engage through social media. Have someone experienced to handle: Creating content to share on your social media accounts. Below are some of the customer service we offer: Loyalty programs. make purchases. Billing support.

Social Media 52

Social Media Hospitality Loyalty Programs Travel 52

Retently

FEBRUARY 21, 2024

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. However, the challenge lies in selecting which channels to include. Which of our marketing campaigns caught your attention?”

Social Media 78

Social Media Advertising Events Insights 78

Comm100

SEPTEMBER 22, 2016

But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. The following books will help you develop a well-rounded customer loyalty program. by Ryan Levesque.

Books 89

Books Customer Service Culture E-support 89

Happy or Not

JULY 22, 2024

Learn how restaurant and hospitality company Juvenes uses feedback to improve the restaurant dining experience: How Juvenes develops more individual services Rewarding loyalty The no-frills way to get repeat visitors is through a loyalty program. The trick is to make the program simple and hassle-free.

Loyalty 36

Loyalty Social Media Loyalty Programs Feedback 36

Interactions

AUGUST 7, 2019

It’s no wonder that airlines seem to get drowned in complaints on social media. With so many options in the travel and hospitality industry available for customers, consistent first-class service will be a vital differentiator to help companies stand out against the competition.

Travel 54

Travel Hospitality Books Airlines 54

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

ProProfs Chat

DECEMBER 21, 2020

Social media platforms. So, what should you do when you have a bunch of customers who have been standing by your brand loyalty for years? If anything, loyalty programs are soaring. Introduce a customer loyalty program. For any business to be successful, a loyalty program makes absolute sense.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Hotels 58

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JULY 24, 2018

Anyway – given that Currency Alliance positions itself as a flag-bearer for great CX, I asked around the office for everyone’s worst ever experiences in the travel & hospitality sector. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam. Travel-Sick. “I I gave up.”.

Travel 40

Travel Airlines Customer Experience Hotels 40

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. Over 900 people have participated so far – a number impressive enough for head of consumer marketing Richard Houston that he’s mulling how it can continue to use social to better effect as the market begins to recover. There have been an estimated 4.6m

2020 52

2020 Brands E Commerce Airlines 52

BirdEye

FEBRUARY 18, 2025

In a world where travelers have endless options, hospitality marketing is crucial in attracting guests and building lasting relationships. It involves strategies like online advertising, branding, loyalty programs, and direct guest engagement. Here are some of the top hospitality marketing trends to watch: 1.

Hotels 84

Hotels Hospitality Marketing Guest Experience 84

ShepHyken

JANUARY 4, 2024

Including perks like loyalty programs — where customers can earn a discount after a number of uses — can further reduce customer churn rates and increase your customer lifetime value. In 2023, you can make your customers feel special and build strong customer relationships by adding user-generated content (UGC) to your marketing strategy.

Loyalty 70

Loyalty Customer Retention Social Media 2024 70