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Hotel reputation management has never been more important. With these stakes in mind, your hotel reputation management strategy must be an integral part of your business strategy to keep your hotel competitive with the top brands. Why Hotel Reputation Management Matters Your hotel’s reputation is its most valuable asset.
The hotel industry took a major hit during the pandemic, but the aftermath was even more curious. Hotel guests have lofty expectations for excellent experiences; they also have feedback data coming at them from all directions. Hotel customers are no exception. Consumers are using their mobile devices to browse and book hotels.
With that in mind, we reached out to Paul Jones, an award-winning hotel manager within the Best Western organization. In the hotel I currently manage, we provide suite accommodations. We share our satisfaction scores and third-party reviews with every employee at the hotel, not just among the management team.
Today, hotel review management is no longer a reactive taskits a strategic, revenue-driving function that directly impacts occupancy, guest loyalty, and long-term profitability. In most cases, a guest forms the first impression of your hotel long before their arrivaloften with a single glance at your online reviews.
Today’s digital world makes social media marketing for hotels essential to their growth strategy. With billions of potential guests hanging out on Instagram, TikTok, and Facebook, it’s a crucial way to get your hotel noticed. Bottom Line Up Front Successful hotel marketing isn't just about showing up.
Hospitality Call Center Mark is looking to stay at a hotel for the weekend during his business trip. After a quick Google search, he finds a hotel to his liking. Before picking up the phone, he decides to visit the hotel website. As a result, it’s very likely that he doesn’t need to call the hotel anymore.
We received a master class on the use of microinteractions to support customer experience when we at CTS Service Solutions held a team retreat at Kimpton’s Vero Beach Hotel and Spa (VBHS) awhile back. From the moment we entered the Vero Beach Hotel and Spa, we were struck by the small touches that welcomed us at seemingly every turn.
With that in mind, we reached out to Paul Jones, an award-winning hotel manager within the Best Western organization. In the hotel I currently manage, we provide suite accommodations. We share our satisfaction scores and third-party reviews with every employee at the hotel, not just among the management team.
Customer Feedback Questionnaire for Hotels How would you rate your overall satisfaction with your recent stay at our hotel? On a scale of 1-5, how likely are you to recommend our hotel to others? How satisfied were you with the cleanliness and upkeep of your room? Did the amenities offered meet your expectations?
I’ve joked about how so many hotel “gyms” have at least one broken treadmill. The last several hotels have had working equipment! I’m grateful most hotels have abandoned the idea of the compact-yet-completely-useless hairdryer that pops out of the wall. No more broken treadmills! How lovely.
Be sure it’s customer-focused, not self-focused,” says Horst Schulze , Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co. At Horst’s orientations, he encourages employees to embrace the vision of the hotel and be a part of the dream.
Consider a hotel with multiple departments like housekeeping, restaurants, front desk, and spa services. For instance, if a customer gives negative feedback about the hotel's check-in process, the AI could automatically add a probing question like, "Could you share more about your check-in experience?"
As an example, I stayed at a hotel monthly in Birmingham, Alabama, for a while. Realizing I never rented a car because the client was across the street, the hotel front desk person offered to pick me up from the airport each month so I wouldn’t have to take a cab. Instead of greeting a frequent shopper with a “You again?”
Niki Leondakis, who’s the CEO of Equinox Fitness Centers , tells about an experience at a hotel that you may have had too. After an early run one morning, she got back to her hotel, dying for a cup of coffee. Hire People Who Will Rise to the Occasion. She couldn’t help her. But why not? Leondakis a cup of coffee.
EXAMPLE: Doubletree Hotels and their chocolate chip cookie. It’s a signature extra by the hotel. It’s the little plus that show that you value the customer and their business. Check in at any Doubletree around the world and you’ll receive a warm chocolate chip cookie at reception.
Regis Hotel about the power of core values like transparency and collaboration in fostering a cohesive organizational culture. We’ll explore the immense potential of AI in leveraging vast data sources for digital engagement, enhancing chatbots, and providing predictive analytics—all while maintaining a genuine human touch.
A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. He is often greeted in his hotel room with a bottle of wine and chocolates. A great experience, but for whom? The thought behind the gifts is nice, but he can’t enjoy either.
Example: A hotel chain uses AI to evaluate detractor feedback from post-stay surveys. Prioritizing What to Fix First Not all problems are equal. AI helps CX professionals and market researchers prioritize by predicting which fixes will have the most significant impact on metrics like CSAT or NPS.
The same survey showed that when hotels get the customer journey right, customers are 61% more willing to recommend the hotel than customers of hotels that only focus on touchpoints. There is greater ROI when the holistic customer journey is the focus. 2: identify the VoC data that best helps you measure your performance .
Virgin Hotels decided to act with fairness by eliminating “nickel and diming” at their hotels. You also won’t get dinged for room service fees or add-on service charges. “We shouldn’t feel like ‘we’ve got you,’” says CEO Raul Leal in rebuffing fees customers often feel imprisoned by at other hotels.
Hotels: 76%. Fixed-Line Telephone Service: 70%. Food Manufacturing: 82%. Full-Service Restaurants: 81%. Gasoline Stations: 74%. Health and Personal Care Stores: 77%. Health Insurance: 73%. Hospitals: 76%. Household Appliances: 80%. Internet Investment Services: 79%. Internet News and Opinion: 75%. Internet Retail: 80%.
To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. For example, a few hours after checking into my hotel, I got an email with this message. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. .
That’s where we’re told that the “best they can do” is offer us a hotel “distressed passenger” discount for a hotel 40 minutes from the airport. My husband tries another American Airlines customer service rep. Then we go wait for standby and realize our fate. We aren’t getting home tonight.
For instance, a hotel chain could use predictive analytics to analyze past guest reviews and predict future trends in customer satisfaction. By identifying patterns—such as frequent complaints about room cleanliness during peak seasons—the hotel can proactively address these issues before they arise, ensuring a better guest experience.
For instance, a hotel chain could use predictive analytics to analyze past guest reviews and predict future trends in customer satisfaction. By identifying patterns—such as frequent complaints about room cleanliness during peak seasons—the hotel can proactively address these issues before they arise, ensuring a better guest experience.
In the Moment Feedback This reminded me of an experience I am having more and more after checking into a hotel. In Gs words, You extract the customer from the experience and help them at that moment rather than force them to go through a process that, for them, could be confusing, cumbersome, or just not pleasant.
For example, many prefer booking their travel through their bank’s credit card programs, which offer points or perks that can be used for flights, hotels, or car rentals. Millennials and Gen Z are changing how loyalty programs are perceived and utilized.
Hospitality Hotels and resorts can use AI to analyze guest reviews and feedback forms to identify strengths and weaknesses in their services. A hotel chain might discover through AI that guests frequently mention the need for better room cleanliness. By addressing this feedback, the hotel can improve guest satisfaction and loyalty.
This made it impossible to input the hotel address, and the system no longer recognized addresses that had previously been accessible. Here’s a detailed account of the problems we encountered: We stopped at a supermarket, and when I restarted the car, the navigation system stopped working. Before the trip, everything was working perfectly.
My hotels have struggled this year with our service scores. I think you’ll agree that you don’t have to be in the hotel or hospitality industry to benefit from answering these questions. This hotel owner knew his ratings were slipping and wanted to do something about it. But what happens when it becomes a trend? He writes: .
Hospitality Industry A well-known hotel chain used customer sentiment monitoring to address areas of concern highlighted by guests. Through sentiment analysis of online reviews and survey feedback, the hotel identified recurring complaints related to cleanliness and service quality.
Hospitality: Using a customer engagement platform, hotels and restaurants can streamline reservations, respond to guest messages, and manage personalized offers. E-commerce: E-commerce companies use customer engagement platforms to manage customer service, send personalized product recommendations, and automate follow-ups after purchases.
Experience Hotel Blog) The Experience Hotel team decided to conduct a survey on the impact of the different types of emails you can send to your customers. Experience Hotel analyzed more than 9 million emails they sent to their guests. Even if you’re not in the hotel industry, you’ll find the results interesting.
Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. What is Guest Experience?
After leading the Customer Relations team for Thomas Cook in Germany she built up and developed an industry-leading Quality Management function for the whole Group with a focus on continuously improving the companies’ hotel portfolio and helping hotels to improve their quality and their customer experience by working actively with Customer feedback.
Example: A hotel chain uses AI to assist agents during customer calls. Optimizing Human-Agent Interactions AI enhances CS by supporting customer service agents with real-time tools, helping them resolve issues faster and with greater accuracy. This improves not only service efficiency but also overall CX.
He is responsible for inspiring customers across the world to explore, experience and fall in love with Hilton’s hotels and brands. Go to the hotels. Mark leads Hilton’s customer strategy as SVP and global head of loyalty & partnerships. Drive other leaders to experience the brand: Be a customer. Listen carefully there.
86 percent of #GenerationZ travelers prefer to stay in hotels ( TWEET THIS STAT ). Compared to Millennials, they’re less likely to use Airbnb. Beachy vacations’ top the wish list of #GenerationZ travelers ( TWEET THIS INSIGHT ). Hard-working, bright-eyed workers.
New Zealand’s international border remains closed to the world until at least April 30th 2022 , with arrivals having to undergo a 14 day hotel quarantine. First, some context for our international readers.
Horst Schulze , Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co. Horst knows how to lead himself and others into greatness and has grown the Ritz-Carlton Hotel Co. knows a thing or two about creating memorable experiences and providing stellar customer service.
Hotel brands sometimes thank customers for their 10th or 100th stay. What about when they complete a training process or post about your brand on social media? Look for milestones. Are there milestones to recognize? Can you plan for appreciation at key points in the relationship? Support your customers’ goals.
For example, an airline may consider a passenger’s flight the extent of that individual’s experience, but this view fails to account for buying a ticket, waiting in the airport, finding a hotel, and all the other parts of the journey besides ‘just’ the flight. What Makes for a Great Retail Customer Experience Journey?
I stayed at a very nice hotel, and each night I tried to fall and stay asleep. I emphasize the word tried because, unfortunately, there was non-stop, 24-hour-a-day road construction outside the hotel, as the city of Las Vegas is preparing for the Formula One race later this year. In this example, the hotel could offer free earplugs.
Carbone did some work with hotels over the years and learned that people thought of the hotel room as a “safe container.” Consider a time you walked into your hotel room after checking in. I feel the same way about hotel rooms and the idea that people have been in there that I didn’t know about.
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