ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Oracle

AUGUST 19, 2020

What recent retail innovations have you seen that allow for a great shopping experience? We asked CX professionals that question, and they let us in on the most notable retail innovations they’ve recently experienced. Retail Innovation #1: IoT enhancements. Retail Innovation #2: Video review functionality.

Retail 85

Retail Innovation Virtual Agent Loyalty Programs 85

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

SurveySensum

NOVEMBER 5, 2024

6 Drivers Behind Nike NPS Score First of all, let’s get one thing clear – Achieving the kind of success Nike has is not a one-time thing, it requires innovation, consistency, and a collaborative culture where every team member shares the same vision. Let’s discover its top 6 drivers behind customer loyalty. Let’s find out!

NPS 52

NPS Loyalty Loyalty Programs Sports 52

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Loyalty 52

Retently

MARCH 11, 2025

Step 2: Researching Loyalty Programs to Increase Retention Loyal customers spend more and stay longer but keeping them engaged takes more than just good products. A CX Manager researches loyalty programs to: Boost customer lifetime value (LTV) Giving customers a reason to return and keep purchasing. The solution?

Management 115

Management Customer Experience Roadmap NPS 115

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty 2021 71

Comm100

NOVEMBER 23, 2016

So what’s the best, most direct way to show customers your commitment, and inspire loyalty in return? A solid customer loyalty program. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

Loyalty Programs 63

Loyalty Programs Loyalty Rewards Programs Airlines 63

Experience Investigators by 360Connext

JANUARY 7, 2025

Each week, I examine a CX topic, explore recent news, or discuss a challenge I overcame to help inspire innovation in your strategy. There are a lot of areas you can focus, so focus on one channel at a time and first prioritize areas most relevant to your goals.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

InMoment XI

MAY 14, 2022

The truth is, most Nike customers are just like you and me: casual athletes or city dwellers who are drawn to the aura of innovation and inspiration associated with The Swoosh. Yet, when a shoe represents something we identify with or aspire to attain, we’re drawn to it.

Brands 370

Brands Loyalty Retail Competitive Advantage 370

ShepHyken

JANUARY 25, 2021

My friend and innovation guru Josh Linkner has his version of the same principle, which he calls Rule 105. It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs.

2021 161

2021 Article Customer Service Guest Experience 161

Oracle

FEBRUARY 12, 2021

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Connect to customers through loyalty campaigns.

Loyalty Programs 56

Loyalty Programs Loyalty 2020 2021 56

ShepHyken

APRIL 26, 2021

How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Street Fight) Here’s how five brands have navigated the changes and adapted their loyalty programs to meet new consumer demands. How to Provide Great Customer Service on Social Media by Atlanta Small Business Network.

2021 140

2021 Article Customer Service Contact Center 140

InMoment XI

AUGUST 1, 2024

This information is important for informing product development and innovation, allowing businesses to make data-driven decisions and create offerings that better meet customer needs. Better Product Development : Sentiment analysis provides valuable feedback on customer preferences and pain points related to products and services.

Measurement 195

Measurement Hotels Social Media Hospitality 195

CSM Magazine

OCTOBER 15, 2024

” – Kate Zabriskie “The way to a customer’s heart is much more than a loyalty program. ” – Steve Jobs Innovation in Customer Experience “Innovation needs to be part of your culture. ” – Simon Sinek “The customer’s perception is your reality.”

Customer Experience 52

Customer Experience Loyalty Programs Advertising Culture 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

TechSee

MAY 19, 2021

This is why emotional analytics features so prominently in many technological innovations designed to enhance customer retention. AR has emerged as an innovative customer service tool that allows brands an almost unlimited opportunity to interact with consumers on their mobile devices. The New Technologies to Improve Customer Service.

2021 159

2021 Technology Customer Service Competitive Advantage 159

CSM Magazine

MARCH 28, 2025

Proactive customer engagement, personalised offers and loyalty programs make customers feel appreciated and can encourage brand trust and loyalty which can be hard to come by, especially in industries that are saturated with many companies!

2029 52

2029 Customer Service Exceptional Customer Service Hospitality 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Win the Customer

SEPTEMBER 12, 2023

In this blog post, we’ll explore strategies that traditional businesses can adopt to innovate in customer experience. Embracing Technology: A Gateway to Innovation 1. McKinsey highlights that this approach has been a game-changer for numerous established businesses looking to innovate in customer-centricity.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

Customer Bliss

OCTOBER 11, 2016

He creates innovative programs, products and partnerships that drive engagement, grow share of wallet and accelerate performance. Power-winning guest loyalty program. He is responsible for inspiring customers across the world to explore, experience and fall in love with Hilton’s hotels and brands.

Chief Customer Officer 0

Chief Customer Officer Hospitality Travel Hotels 0

Alida

JANUARY 19, 2017

Innovation in offline retailing is emerging as one of the top trends in business today. No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. Many retailers rely on data from their CRM systems, loyalty programs and social media analytics to make decisions about the shopping experience.

Retail 167

Retail Apparel E Commerce 2016 167

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

ShepHyken

DECEMBER 7, 2020

Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. My Comment: Want to build repeat business and customer loyalty? When you click on their images, their insights appear.

Article 116

Article 2020 Customer Service Loyalty Programs 116

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

2025 52

2025 Marketing Download Loyalty Programs 52

ShepHyken

FEBRUARY 14, 2017

Featured Interview: Shep interviews Lynn Hunsaker who says that in Silicon Valley the danger exists to think that a concept like innovation can take precedence. So Lynn wrote the book Innovating Superior Customer Experience , to find a common ground with her peers in Silicon Valley. Take for example, loyalty programs.

Loyalty Programs 86

Loyalty Programs Loyalty Innovation Customer Expectations 86

Alida

MARCH 27, 2018

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

TechSee

JANUARY 7, 2020

Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs.

Customer Retention 136

Customer Retention Telecommunications Loyalty Programs Wireless 136

SurveySensum

NOVEMBER 1, 2024

You can measure conative loyalty by looking at metrics like customer retention rate and loyalty program participation. For instance, Apple is a great example—many of its customers demonstrate conative loyalty by continuing to buy its products due to the strong ecosystem and brand identity, regardless of competitive offerings.

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

Alida

FEBRUARY 22, 2017

Loyalty program software does something similar, tracking how much people spend with a company. Why then do the tools companies use to get closer to their customers focus on the number and size of transactions? Many systems, such as CRM, measures the number of transactions a customer has with a brand.

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Definition 180

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Be innovative with loyalty programs.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

E Commerce 73

E Commerce Article 2024 Loyalty Programs 73

Forrester

JULY 1, 2015

That lack of recognition undermines loyalty, yet I'm precisely the type of customer whose loyalty they should be eager to gain. Imagine Apple trying to appeal to both innovators and technology laggards, or Southwest Airlines trying to cater to both bargain and luxury fliers. When portfolio thinking comes into play.

Customer Experience 105

Customer Experience Airlines Loyalty Programs Travel 105