Michelli Experience

MARCH 11, 2016

Mobile technology has reached unprecedented levels on innovation. Products like Google Cardboard are revolutionizing virtual reality, and yearly location-based innovations are creating astounding utility. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Talkdesk

MARCH 24, 2021

As carriers and brokers accelerate their digital transformation journey, automation and state-of-the-art data gathering technology can empower firms to be more innovative and delight policyholders. Using smartphone technology and data science, Root measures driving behavior and uses it as the primary factor in determining rates.

Insurance 53

Insurance Contact Center Multi-Channel Automotive 53

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

TechSee

FEBRUARY 12, 2018

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Immersive Technologies. 360-degree view of your customer.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Immersive Technologies. 360-degree view of your customer.

2018 84

2018 Customer Service Multi-Channel Document 84

SurveySensum

SEPTEMBER 14, 2020

Digital has become the new channel of interaction amongst the customers. . Customers prefer to interact digitally across social media channels, chats, or apps than on calls. Our average number of support calls has reduced by one third as people now prefer to reach out via social media and digital channels.

Customer Experience 59

Customer Experience Social Media Multi-Channel 2025 59

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. A/B or Multi-Variate testing (MVT) segmentation. Immediate Action. Personalization. Personalization.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

InMoment XI

JANUARY 17, 2024

A Multi-Channel Strategy is Essential To validate their booking decisions, travel buyers are navigating multiple digital channels to conduct research and find solutions that are suited to their needs. Today’s consumers expect seamless and convenient interactions across multiple channels.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . There is not even an effort in the loyalty sector to set standards.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Image Source: Customerthermometer.com.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Thematic

AUGUST 29, 2024

VoC feedback enables organizations to identify key areas for improvement, prioritize initiatives that matter most to their customers, and innovate better. What is a Voice of Customer program? A Voice of Customer (VoC) program is a systematic way to gather, analyze, and act on customer feedback. What methods will you use?

Voice of Customer 62

Voice of Customer Social Media Feedback Multi-Channel 62

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. AI-driven customer experience models employ artificial intelligence technologies to help businesses provide personalized, seamless, efficient, and improved customer interactions. And that is where Artificial Intelligence solutions (AI) can help.

Customer Experience 90

Customer Experience Social Media Multi-Channel Omnichannel 90

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

SurveySensum

APRIL 8, 2024

The digital sphere offers endless opportunities for growth and expansion but also presents significant challenges, including intense competition and the rapid pace of technological development. This involves innovative product design, superior customer service, or a unique approach to solving market problems.

Social Media 52

Social Media Advertising Feedback Multi-Channel 52

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. The only efficient path forward is to put headless technology in front of your legacy systems – or, to migrate altogether. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 14, 2019

In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

BirdEye

MARCH 17, 2023

Slow to adapt to emerging trends and innovative technology impacting the industry. These skills involve assessing current strategies and finding innovative ways to improve them. They can identify the most profitable marketing channels for your business to pursue and advise on improving conversion and customer acquisitions.

Consulting 76

Consulting Social Media Financial Sales 76

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52