Remove Innovation Remove Loyalty Programs Remove Sports
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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How AI is Revolutionizing the World of Sports Betting

Comm100

I could start this article with a history of how technology has impacted sports betting. Its weaving itself into industries like sports betting and customer service rapidly, changing them as we know it. It offers a good example of how the sports betting landscape has changed with AI. All useful, sure.

Sports 52
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6 Lessons To Boost Customer Loyalty From Nike NPS Score Strategy

SurveySensum

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. Let’s find out!

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Marketing predictions CMOs need to consider in 2018

Alida

CMOs will turn this [year] into an opportunity to remould their organization to be customer obsessed, prioritizing talent that can conceptualize innovation and growth, and farming execution-oriented specialist work out to partners,” Michael Barnes, Forrester VP and research director, tells CMO. CX goes mobile.

2018 0
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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

Optimove’s CRM Marketing Platform delivered powerful results With Optimove and Meta integration, Scientific Games created innovative segments that fueled targeted advertising precision, customized messages that resonated with players, and impressive campaign results. Manager, Digital Growth Marketing at Scientific Games.

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Customer Experience for the Future: Outside-In Beyond Skin-Deep

ClearAction

In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. Second, it is the key to being more innovative, and more successful in launches. Customer Experience Improvement is a Team Sport. Third, it characterizes expectation-sets.