Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? Fighting on multiple fronts.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Think Customers

JUNE 6, 2016

He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.

Advertising 75

Advertising Rewards Programs Magazine Innovation 75

CSM Magazine

OCTOBER 21, 2024

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Customers are more likely to linger when they sense an environment is well-managed, but subtle. Variety is the spice of retail life.

Retail 52

Retail Engagement 2029 Customer Experience 52

CSM Magazine

AUGUST 21, 2023

Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program. As retailers strive to adapt and thrive, innovative ideas and approaches are essential to engage customers and increase revenue.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

MARCH 8, 2021

It is an innovative way to improve your business and make it on top among your competitors. If you don’t want to be left behind in the business industry, then, of course, you will also look for some innovative approaches that would help your business.

Loyalty 52

Loyalty Rewards Programs Advertising Social Media 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40