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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? Fighting on multiple fronts.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

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An Advertising Legend Looks Ahead

Think Customers

He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program. As retailers strive to adapt and thrive, innovative ideas and approaches are essential to engage customers and increase revenue.

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Top Tips to Boost Engagement and Satisfaction in the Retail Customer Experience

CSM Magazine

User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Customers are more likely to linger when they sense an environment is well-managed, but subtle. Variety is the spice of retail life.

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How Loyalty Coupons Can Help Your Business

CSM Magazine

It is an innovative way to improve your business and make it on top among your competitors. If you don’t want to be left behind in the business industry, then, of course, you will also look for some innovative approaches that would help your business.

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

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