BirdEye

MAY 8, 2023

Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Social listening lets you learn what your target audience is talking about online and then use those insights to create meaningful interactions. Social selling also allows for social listening. response rate.

Sales 52

Sales Social Media Multi-Channel Events 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Online-to-offline.

Magazine 52

Magazine Loyalty Innovation 2020 52

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. It would be a full-time job to sift through all the feedback to find the valuable insights. A/B or Multi-Variate testing (MVT) segmentation. I don’t know what a satisfaction score means or how I can affect that positively.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Thematic

AUGUST 29, 2024

Whether through surveys, reviews, or social media, VoC helps you turn customer insights into better business decisions. We’ll look at VoC best practices before getting into the details of how to set up your own Voice of Customer program. What is Required for a VOC Program? How Important is a VoC Program?

Voice of Customer 62

Voice of Customer Social Media Feedback Multi-Channel 62

BirdEye

AUGUST 20, 2024

Share valuable content, industry insights, and company news to establish your brand as a trusted authority. Email marketing and automation Email marketing allows you to nurture leads, share valuable content, and encourage customer loyalty. Multi-channel referrals: Customers can refer via email, text, and social media.

Marketing 59

Marketing Social Media Multi-Channel Loyalty Programs 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 11, 2023

Unless the volume of business is high, there is never a positive return on investment (ROI). For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

BirdEye

APRIL 7, 2023

If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. It is also possible that a lead had more than one touchpoint before becoming a customer.

2023 52

2023 Marketing Social Media Return on Investment 52

BirdEye

OCTOBER 27, 2023

Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? For example, you may choose content to attract leads on your social media channels.

Social Media 59

Social Media Multi-Channel Advertising Customer Retention 59

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The implications of digital transformation include.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Capture exclusive customer insight. Part 1: Loyalty program basics.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySensum

MAY 11, 2023

NPS provides insight into customer loyalty, which is crucial for retail businesses that rely on repeat customers to drive revenue. It provides insights into areas where you may fall short and need improvement. Use the insights from the benchmarking exercise to identify areas where you can improve the customer experience.

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52