Peter Lavers

NOVEMBER 16, 2017

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. So, is omnichannel just well-connected multi channel?

Multi-Channel 73

Multi-Channel Omnichannel 2025 Customer Centricity 73

Optimove

NOVEMBER 4, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Position-less marketing empowers marketers to break free from rigid roles to reach their full potential. The CRM Marketer Evolution’s Curve Guide Download Now >> What Is a Position-less Marketer?

Marketing 59

Marketing Multi-Channel Download Customer Centricity 59

Avaya

JANUARY 3, 2017

I know you’ve heard it all before; how single channel service evolved into multi-channel service evolved into omni-channel service. What if I told you that the customer experience is not necessarily about the channels you implement? From Servicing Channels to Channeling Your Customers.

Multi-Channel 52

Multi-Channel Travel Customer Journey Contact Center 52

Optimove

NOVEMBER 13, 2024

See the difference control groups make in this guide Download Now Why it Matters: Optimove Insights’ latest Report provides a comprehensive analysis of consumer shopping behavior from the 2023 holiday season. Access the Full Report and Explore Customer-Led Marketing To delve deeper into the findings, download the report here.

E Commerce 52

E Commerce Insights Multi-Channel 2023 52

Optimove

JANUARY 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. It differs from traditional campaigns and it’s crucial for creating personalized experiences that boost engagement, sales, marketing attribution and customer loyalty. But, what comes next?

Customer Journey 72

Customer Journey Multi-Channel Marketing Touchpoint 72

InMoment XI

NOVEMBER 30, 2023

Doing this allows you to cultivate a strong and recognizable presence in the market. Establish Brand Guidelines: Define clear guidelines for how your brand should be represented across different channels. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels.

Brands 284

Brands Management Multi-Channel Social Media 284

BlueOcean

NOVEMBER 29, 2023

TX strategy is the ultimate integration of customer experience (CX), employee experience (EX), the multi experience (MX), and user experience (UX). Read on for more insight into the total experience strategy. MX The multi experience is the next step in the evolution of the omnichannel experience.

Contact Center 156

Contact Center Multi-Channel Customer Care Touchpoint 156

eglobalis

JULY 2, 2024

Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time. However, its relevance diminishes with delayed insights. This practice is echoed by thousands of companies around the world.

NPS 373

NPS Feedback Net Promoter Score B2C 373

Optimove

OCTOBER 18, 2023

It’s also a treasure trove of marketing wisdom. Drawing on exclusive data collaborations with industry leading B2C brands, Optimove has unearthed valuable insights over the past three years that can elevate your marketing game during this critical sales period.

Insights 78

Insights Multi-Channel Omnichannel B2C 78

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 111

Marketing Multi-Channel Events Demo 111

InMoment XI

FEBRUARY 8, 2024

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. These tools can extract valuable insights such as sentiment analysis , key topics discussed, and the effectiveness of agent responses.

Contact Center 195

Contact Center Multi-Channel Social Media Competitive Advantage 195

Optimove

AUGUST 15, 2024

Optimove’s strength is improving marketer processes with real-time data. As a Contender in the report, we were cited for a strong current offering and a broad strategy for multichannel marketing and journey orchestration.

2024 64

2024 Multi-Channel Marketing Download 64

ShepHyken

SEPTEMBER 9, 2022

This week, we feature an article by Juan Jaramillo, Performance Marketing Director for Cordial , a cross-channel marketing and data platform. He shares how cross-channel marketing helps organizations offer consistent messaging across various media and devices. Data: The Foundation of Cross-Channel Marketing.

Multi-Channel 80

Multi-Channel Marketing Social Media Sales 80

BirdEye

NOVEMBER 22, 2024

However, online reputation management in Australia can be challenging, especially for multi-location businesses. Focusing on generating consumer reviews, improving customer experience, and marketing positive reviews can help you position your brand favourably against competitors. Multi-location listing management can be challenging.

Multi-Channel 52

Multi-Channel Management Social Media Customer Centricity 52

InMoment XI

JANUARY 12, 2024

It involves leveraging software such as natural language processing (NLP), machine learning, and artificial intelligence to gain insights from spoken or written conversations. By deciphering the nuances of customer interactions, businesses can gain valuable insights into preferences, sentiments, and pain points.

E Commerce 195

E Commerce E-support Healthcare Multi-Channel 195

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. 11% of respondents will never open marketing emails.

2023 111

2023 Consumers Brands Marketing 111

BirdEye

NOVEMBER 20, 2024

Managing a multi-location dental practice requires your teams to juggle patient care, staff coordination, reputation , appointments, and communications daily. With GenAI, your multi-location dental practice can focus on delivering quality patient care without compromising growth or the bottom line.

Multi-Channel 52

Multi-Channel Insurance Document Feedback 52

Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Focus on cross-channel marketing to reach diverse audiences. Focus on cross-channel marketing to reach diverse audiences.

Marketing 52

Marketing Loyalty Programs Social Media Multi-Channel 52

InMoment XI

OCTOBER 30, 2024

Mendix ) Human agents and advisers remain the highest-rated channel for customer satisfaction, with 20% of customers willing to switch insurers if their adviser left. Mendix ) Human agents and advisers remain the highest-rated channel for customer satisfaction, with 20% of customers willing to switch insurers if their adviser left.

Insurance 195

Insurance Customer Satisfaction Customer Experience Multi-Channel 195

DemandJump

NOVEMBER 4, 2020

Digital marketing is a strategy where many roads all lead customers to the same destination. How can marketing teams understand whether social media, email, search engine optimization, or a combination of all these are driving customer conversions? The answer is through digital marketing attribution.

Multi-Channel 110

Multi-Channel Marketing Social Media Touchpoint 110

Optimove

NOVEMBER 7, 2023

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

Marketing 83

Marketing Multi-Channel 2012 Customer Journey 83

Retently

AUGUST 5, 2024

This guide provides a comprehensive review of the top B2B NPS software across different business categories: SMB Mid-market Enterprise Whether you’re a small business just getting off the ground, a mid-sized company looking to scale, or a large enterprise managing complex operations, we’ve got you covered.

NPS 78

NPS B2B 2024 Net Promoter Score 78

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

Customer Journey 98

Customer Journey E Commerce E-support Marketing 98

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 64

E Commerce Marketing Multi-Channel E-support 64

Joe Rawlinson

NOVEMBER 3, 2024

It results in incorrect profiling and misguided marketing efforts. This leads to more accurate insights and targeted advertising. It channels quick data capture into your backend management systems. Improving Data Accuracy for Customer Profiles Traditional manual data entry is often error-prone.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

BirdEye

SEPTEMBER 25, 2023

AI in real estate marketing helps businesses by providing data-driven insights, personalized marketing, and 24/7 customer support, enhancing efficiency, and increasing customer engagement for better results. Table of contents What is AI in real estate marketing? How can AI benefit real estate marketing?

Marketing 111

Marketing Social Media Advertising E-support 111

BirdEye

NOVEMBER 18, 2024

This is how property managers connect with and serve their tenants through: Smart lead generation and conversion The lead management process in property management demands constant attention across multiple channels and time zones. Property-specific insights Granular analysis reveals optimization opportunities at every level of operation.

Management 52

Management Multi-Channel Social Media Insights 52

BirdEye

NOVEMBER 18, 2024

Managing social media requires juggling content creation, scheduling, analytics, and engagement – tasks that can overwhelm even experienced marketers. These tools serve as virtual assistants, handling routine tasks while providing data-driven insights for strategy optimization to help in your social media management.

Social Media 52

Social Media Multi-Channel Culture E-support 52

Avaya

MARCH 24, 2017

McKinsey Insights shows that effective customer journeys are impactful : increase revenue by up to 15%, boost customer satisfaction by up to 20%, and turn predictive insight into customers’ needs by up to 30%. sales, HR, billing, marketing)? The needle is moving in the right direction. appeared first on Avaya Connected Blog.

Multi-Channel 53

Multi-Channel Contact Center Omnichannel Customer Journey 53

Magellan Solutions

AUGUST 18, 2023

Sales optimization is essential for businesses to flourish in a competitive market. AI tools for sales can predict sales performance by analyzing historical data and market trends. It can help them stay ahead of market dynamics while maintaining a competitive edge. It goes beyond attaining targets.

Sales 98

Sales Marketing Multi-Channel Competitive Advantage 98

Optimove

JULY 30, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: In this blog, marketers can gain insights on how AI enables brands to offer relevant, seamless, and personalized experiences across all touchpoints, which can help drive loyalty and optimize customer lifetime value. How AI Enhances Journey Orchestration 1.

Customer Engagement 64

Customer Engagement Engagement Multi-Channel Touchpoint 64

Optimove

NOVEMBER 19, 2023

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels.

Multi-Channel 52

Multi-Channel Touchpoint ROI Download 52

BirdEye

AUGUST 6, 2024

Overview of Birdeye and Chatmeter About Birdeye Birdeye is the leading AI-powered reputation and social media management platform for multi-location businesses. Over 150,000 businesses use Birdeye to maximize their online reputation, engage across social media, and gain insights to enhance customer experience and grow.

Multi-Channel 59

Multi-Channel Management Social Media Healthcare 59

Experience Investigators by 360Connext

SEPTEMBER 16, 2024

Journey maps identify critical customer touchpoints , including offline and online channels and touchpoints. UXPressia : This customer experience mapping and management platform enables multiple views, like an integrated multi-persona journey and individual journeys. And this journey starts before they’re even a customer.

Customer Journey Mapping 162

Customer Journey Mapping Customer Journey Multi-Channel Roadmap 162

Optimove

AUGUST 7, 2024

Marketers can now deliver dynamic, relevant messages and offers through coordinated gamification and CRM campaigns. AI-orchestrated marketing: An Optimove Hallmark It is natural that AI-orchestrated gamification for iGaming and Sports Betting is being introduced by Optimove – as AI-orchestrated marketing is a hallmark of Optimove.

Sports 69

Sports Multi-Channel 2012 Download 69

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

2024 52

2024 Marketing Sports Multi-Channel 52