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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

This article explores the trends that will define CX in 2025, offering deep insights, practical examples, and actionable strategies for success. Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change.

2025 276
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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

Other topics that dominated included the challenges around multi-channel, “nomadic” customers and how difficult it is to understand them. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. A future state journey map is a helpful tool. It’s all about being human.

Insights 236
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time. However, its relevance diminishes with delayed insights. This practice is echoed by thousands of companies around the world.

NPS 376
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How 6 marketing leaders plan to improve customer experience

Alida

Despite all the recent buzz about CX becoming a bigger part of the marketing function, however, CMOs have yet to really step up to the plate. According to a 2016 study by Deloitte and the CMO Council , only a small minority of marketing leaders have made significant progress in improving CX. Simple things can make a big difference.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. Establish Brand Guidelines: Define clear guidelines for how your brand should be represented across different channels. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels.

Brands 284
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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Tracking these conversations with a social listening tool helps improve marketing efforts. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

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[Infographic] 4 Key Priorities for Customer-centric Retailers in 2019

Alida

We caught up with their insights team on their priorities for 2019. Evolving retail proposition in a changing market. In today’s retail market, customer expectations are constantly evolving and new market entrants continue to disrupt the landscape. ” – Keira Henderson, Customer Insights Researcher, QVC.