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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. The exact same criticism can be made about every metric for everything.

NPS 461
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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Understanding customer expectations and behaviors is crucial to delivering consistent value and accomplishing key business metrics. For instance, a customer satisfaction survey presents a list of specific questions to customers to gauge their satisfaction levels with your brand. What compelled them to turn to your product or service?

Feedback 195
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

In this context , loyalty becomes more than just a metric; it is an indicator of long-term partnership strength. For instance, Accentures research shows that 48% of B2B buyers prefer suppliers who provide personalized interactions tailored to their unique needs. But what truly drives loyalty in the B2B space?

B2B 427
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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

From long threads on X (formerly Twitter) to an Instagram influencer’s comments, online interactions are multi-platform. Reporting tools allow you to present these insights to stakeholders in a clear manner. Brandwatch Brandwatch leverages social listening to gather relevant online interactions in one place.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Are you satisfied with customer satisfaction?

Metrics 273
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

A customer engagement platform is a tool that allows businesses to interact with customers on different platforms, all in one place. Customer engagement platforms consolidate customer data into one location and provide tools to engage customers consistently and personally, regardless of how they interact with your business.