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The True Cost of Losing a Customer

BlueOcean

The far-reaching impact of a damaged reputation, the lost lifetime customer spend, and the expense of winning back that customer and/or acquiring new ones add up to a significant loss – in terms of both revenue and reputation. Calculating Lifetime Customer Value.

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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. It’s worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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7 Ways Customer Service Can Support Sales

Tricia Morris

If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers. If your brand’s sales and customer service departments aren’t working closely together, they should be.

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Measuring Customer Service Performance: Lifetime Customer Value

CSM Magazine

It’s critical to know the tangible value of your promoters to the overall lifetime customer value. One company studied the difference between detractors who were converted up and those who stayed dissatisfied, finding the average sales growth to be notable. The Extensive Effort Behind Lifetime Customer Value.

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10 Ways to Turn Holiday Shoppers into Lifetime Customers

Optimove

How to prevent churn and reactivate customer Download Now >> 2) Offer incentives In addition to offering incentives for the shopper to provide contact, birthday and other information, provide other motivations for the shopper to purchase again after the holidays. 3) Include branding Offer branded merchandise for no additional cost.

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To drive meaningful customer experience improvements, start with your why

Alida

Tune into the C-suite, and you’ll hear different beliefs and drivers for being customer-centric: It’s about our moral obligation to treat customers as we want to be treated. It’s about loyalty economics: we can reduce churn and improve lifetime customer value.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

They need to know they can directly affect a subscriber’s lifetime customer value through every customer care interaction. That means sharing policy changes, marketing or sales objectives, goals, and metrics, and ensuring the team understands how their roles impact each of these things.