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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. It’s worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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The True Cost of Losing a Customer

BlueOcean

The far-reaching impact of a damaged reputation, the lost lifetime customer spend, and the expense of winning back that customer and/or acquiring new ones add up to a significant loss – in terms of both revenue and reputation. Calculating Lifetime Customer Value.

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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. Its worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

But calculating how the costs of your customer service solution make an impact on your bottom line can be complicated. For example, at first glance, an hour-long phone call with a customer that doesn’t result in first call resolution or a sale appears to be a high-cost, low-efficiency interaction. Sound complicated?

Metrics 219
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7 Ways Customer Service Can Support Sales

Tricia Morris

If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers. If your brand’s sales and customer service departments aren’t working closely together, they should be.

Sales 86
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Measuring Customer Service Performance: Lifetime Customer Value

CSM Magazine

It’s critical to know the tangible value of your promoters to the overall lifetime customer value. One company studied the difference between detractors who were converted up and those who stayed dissatisfied, finding the average sales growth to be notable. The Extensive Effort Behind Lifetime Customer Value.

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Retailers Achieve 300%+ Growth on Black Friday and Cyber Monday with Optimove

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Retail marketers can learn that leveraging personalized, data-driven marketing maximizes engagement, new customer acquisition, and significantly boosts sales during these critical periods.

Retail 59