InMoment XI

NOVEMBER 21, 2022

Many companies underestimate the value of customer trust and loyalty when it comes to driving higher revenue growth. It’s clear that executives need to put customer loyalty at the center of their company’s values, but how do you actually go about doing building customer trust and loyalty? Let’s jump right in!

Loyalty 195

Loyalty Social Media Banking Customer Journey 195

InMoment XI

SEPTEMBER 28, 2021

But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty. They might make an impact, but creating customer loyalty is something that must be the center of the company.

Loyalty 389

Loyalty Feedback Advertising Customer Relationship Management 389

eglobalis

NOVEMBER 7, 2020

Customer Transformation: Loyalty & Sentiment Are Your Challenges Ahead , People-centric enterprises will certainly have an advantage – not just today, but also down the road – when it comes to the memories they instilled in employees and customers during the COVID-19 pandemic.

Loyalty 382

Loyalty Customers Customer Relationships Culture 382

Experience Investigators by 360Connext

MARCH 12, 2024

Ever found yourself excited about a loyalty program only to be let down by the redemption process? This conversation isn’t just a critique, it’s a roadmap to excellence in loyalty program implementation. Don’t miss the next episode!

Loyalty Programs 143

Loyalty Programs Loyalty Roadmap Customer Retention 143

InMoment XI

SEPTEMBER 27, 2023

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. In this blog, we will delve specifically into the UK insurance industry.

Insurance 195

Insurance NPS Net Promoter Score Loyalty 195

InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. The Difference Between Loyalty Marketing Programs and Customer Experience.

Information 195

Information Loyalty Insights Marketing 195

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision? You spend a dollar and earn a point.

Loyalty Programs 92

Loyalty Programs Loyalty Fashion Financial 92

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. However, for many consumers today, brand loyalty doesn’t hold as much weight or influence as it once did. How can companies win over Gen-Z loyalty?

Loyalty 62

Loyalty Brands Social Media Consumers 62

Second to None

JULY 31, 2024

Over the years, brand loyalty has played a critical role in helping organizations with customer retention, customer lifetime value, and overall customer satisfaction. However, for many consumers today, brand loyalty doesn’t hold as much weight or influence as it once did. How can companies win over Gen-Z loyalty?

Loyalty 62

Loyalty Brands Social Media Consumers 62

SurveySensum

NOVEMBER 1, 2024

Loyalty is a brand.” — Shep Hyken. Brands that excel in cultivating loyalty experience 2.5X Well, brand loyalty goes beyond simple recognition of your products; it’s about the profound trust and emotional connection customers have with your brand. What is Brand Loyalty? Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

TechSee

OCTOBER 2, 2023

In the world of customer loyalty, service is the currency paid. The rare 30-year customer embodies this loyalty, having been part of the company’s successes and growing pains. Her remarkable three-decade commitment to her service provider tells a story of enduring loyalty and trust.

Loyalty 124

Loyalty Customer Service Hospitality Customers 124

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The purpose of this article is to discuss what mix of partners might be best for achieving these goals in your loyalty program.

Loyalty 52

Loyalty Loyalty Programs Hotels Airlines 52

GetFeedback

JANUARY 14, 2021

20 essential customer loyalty survey questions and surveying best practices.

Loyalty 307

Loyalty Customers 307

Bill Quiseng

MAY 31, 2023

Every week, in the month of June, I will offer each one of the Three Principles to Build Customer Loyalty. And customer loyalty is how your customers feel about what you did over and over again. So here are Three Principles to Build Customer Loyalty. Why only three? Because nobody can remember Number Four. Who is Number Four?

Loyalty 109

Loyalty Social Media Definition Customers 109

Beyond Philosophy

OCTOBER 7, 2021

Loyalty is one of the most overused phrases in business today. ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. Before we get into the rules, let’s talk about what loyalty is. That’s what loyalty is. Ask Wells Fargo.

Loyalty 172

Loyalty Airlines Banking 2007 172

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

ShepHyken

NOVEMBER 18, 2020

If you have been following my work, you may remember something I refer to as The Loyalty Question. Most people think customer loyalty is about a lifetime. As you ask yourself the loyalty question, think about the next time every time. So, The Loyalty Question 2.0 The post The Loyalty Question 2.0

Loyalty 146

Loyalty Books 2018 Customer Service Training 146

C3Centricity

MAY 12, 2024

Here are twenty ways to get started, together with best-in-class examples, but I’d love to hear how you delight your own customers and turn satisfaction into loyalty. It’s about creating an unforgettable positive experience that fosters loyalty and word-of-mouth promotion. I know I have!

Loyalty 62

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 62

Beyond Philosophy

DECEMBER 14, 2023

However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. The problem lies in the assumption that ALL repeat business is motivated by loyalty. Let’s begin by defining customer loyalty and inertia. Take a moment to consider to whom in your life you feel loyalty.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

SurveySensum

OCTOBER 28, 2024

Some say it can reveal everything from customer loyalty to future revenue growth. Well, I believe it to be true… Companies with a high NPS grow twice as fast as their competitors, and in a world where customer loyalty directly influences your revenue, that’s no small feat. NPS is a legend in the world of CX KPIs.

NPS 52

NPS Loyalty Demo Customer Satisfaction 52

SurveySensum

NOVEMBER 5, 2024

Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. NikePlus is a textbook example of how to do customer loyalty right. NikePlus members can access exclusive collections, early drops, workout guidance, and more.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

Optimove

OCTOBER 9, 2024

By doing so, a brand can create an emotional connection with the consumer, building trust and driving loyalty that lasts a lifetime. This shift toward customer-led marketing allows the customer journey to guide product recommendations and channel strategies, leading to stronger engagement and , ultimately, brand loyalty.

Loyalty 64

Loyalty Retail Download Connections 64

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 110

B2B Loyalty Net Promoter Score B2C 110

CSM Magazine

OCTOBER 18, 2024

We’ll examine the intricate dance between data-driven insights and human touch, revealing how this combination can foster deeper customer loyalty and drive long-term business success. Higher Retention Rates : Personalized experiences throughout the customer journey lead to increased satisfaction and loyalty.

Loyalty 52

Loyalty E Commerce E-support Touchpoint 52

Braze

MARCH 7, 2024

Understanding and fostering customer loyalty is crucial for brands. With customers belonging to multiple loyalty programs, retention has become a new challenge. Brands need to earn loyalty by building trust, deepen it through personalized experiences, and spread it via community-based growth.

Loyalty 98

Loyalty Loyalty Programs Brands Customers 98

C3Centricity

AUGUST 20, 2024

As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! Customer delight refers to exceeding customer expectations to create a positive emotional reaction, leading to stronger loyalty and advocacy. This indicates that satisfaction alone does not guarantee loyalty.

Loyalty 62

Loyalty Measurement Brands Net Promoter Score 62

Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. According to Gartner , customer experience “drives more than two-thirds of customer loyalty” when compared to brand preference or price consideration.

Sales 105

Sales Loyalty White Paper Contact Center 105

Helpware

AUGUST 22, 2024

Brands, therefore, need to pull out all the stops to find ways to improve customer loyalty and nurture each relationship. As customers are expecting more than ever, the competition is getting tougher, whether you're running a physical store or an online business.

Loyalty 83

Loyalty Customers Brands 83

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Joe Rawlinson

SEPTEMBER 23, 2024

Promo giveaways are a tried-and-tested strategy for boosting customer loyalty. Selecting items that customers will use repeatedly helps ensure that your business remains a regular part of their lives, fostering long-term loyalty.

Loyalty 78

Loyalty Apparel Wireless Events 78