Loyalty Programs Magazine Rewards Programs 
CSM Magazine
JULY 5, 2024
Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?
Currency Alliance
JUNE 19, 2019
This was my second year on the judging panel at the Loyalty Magazine Awards. Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.
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Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs. A disloyal generation?
CSM Magazine
NOVEMBER 10, 2023
There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? Usually non-members of the loyalty program, fairly satisfied with the casino services.
CSM Magazine
AUGUST 21, 2023
By understanding your customers’ preferences and behavior, you can build stronger relationships and increase their loyalty to your brand. Create a Loyalty Program A loyalty program is an excellent way to increase customer engagement and drive repeat business.
CSM Magazine
JANUARY 20, 2021
The best advice to create long-term brand loyalists is to craft a strategy that incorporates a multi-pronged approach that focuses on customer service, create a brand story, add a loyalty “rewards” program, and engage fans on social media. 3. Add A Loyalty “Rewards” Program.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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