CSM Magazine

JANUARY 20, 2021

The best advice to create long-term brand loyalists is to craft a strategy that incorporates a multi-pronged approach that focuses on customer service, create a brand story, add a loyalty “rewards” program, and engage fans on social media. 3. Add A Loyalty “Rewards” Program.

Loyalty 52

Loyalty Brands Rewards Programs Social Media 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty. The tide is turning.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

AUGUST 26, 2019

Some other benefits are also added such as one-click delivery, wish lists, gift-wrapping, and a loyalty program called Amazon Prime. It should also include expected factors like easy return policies, fast shipping, and reward programs. Another example is how Amazon solves issues of poor product choice and slower shipping.

E Commerce 40

E Commerce Loyalty Programs Rewards Programs Definition 40

CSM Magazine

MAY 24, 2021

Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Come up with exciting and rewarding offers that your customers can’t easily resist. Point-based rewards programs. Early access to sales and promotions.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. You could ask them.

Loyalty 36

Loyalty Consumers Brands Airlines 36