InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. Selling them more aptly summarizes the loyalty marketing mindset.

Information 195

Information Loyalty Insights Marketing 195

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

Loyalty Programs 92

Loyalty Programs Loyalty Fashion Financial 92

Optimove

JANUARY 2, 2025

Dont Be Noise: Elevate Customer Loyalty in the Age of Marketing Fatigue In a world where customers are bombarded with choices, loyalty is no longer about sticking with the familiarits about earning trust and staying relevant. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove.

2025 76

2025 Consumers Insights Marketing 76

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. For example, if your competitor is receiving criticism for slow customer support, you can use the opportunity to market your 24/7 multi-channel service.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant social media marketing is important? They use social media to make informed decisions about where to eat.

Social Media 104

Social Media Marketing Metrics Events 104

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Management 115

Management Customer Experience Roadmap NPS 115

Experience Investigators by 360Connext

NOVEMBER 13, 2014

” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Starbucks ranked well above others in terms of being a “great loyalty program.” By listening and creating a loyalty program based on their customers, they have gained massive loyalty.

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

ShepHyken

NOVEMBER 3, 2024

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. My Comment: Here’s an interesting article about the link between CX and marketing. Marketing is about the brand promise.

Article 69

Article 2024 Customer Service Loyalty Programs 69

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 195

Marketing Competitive Advantage Return on Investment Poor Customer Service 195

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. How do you gauge customer value? But how do they define “most valued?

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

ClientSuccess

JULY 6, 2022

Often used to open the door to these more unique customer experiences, customer loyalty programs can be an excellent idea for CSMs and team leaders alike to delve into some of these new ways to connect and engage with customers. What is a customer loyalty program? Identify the benefits of your customer loyalty program.

Loyalty Programs 79

Loyalty Programs Loyalty Webinar Definition 79

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

2025 69

2025 Customer Engagement Engagement E Commerce 69

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Focus on Local Marketing Targeting local customers can strengthen community engagement and drive sales.

Retail 52

Retail Sales Marketing E Commerce 52

ShepHyken

MARCH 10, 2025

Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are. Get ready to smile!

2025 69

2025 Article Loyalty Programs Customer Service 69

ShepHyken

DECEMBER 16, 2024

The Customer Experience Paradox – and How to Overcome It by MARKETING-INTERACTIVE (MARKETING-INTERACTIVE) As consumers tighten their spending after poor experiences, brands face mounting pressure to prioritise CX or risk losing market share. Not doing so is a risk to the long-term survival of your company!

Article 62

Article Customer Service Loyalty Programs 2024 62

Experience Investigators by 360Connext

NOVEMBER 12, 2014

This is such an amazing example of experiential marketing. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Brands 259

Brands Hotels Consulting Workshop 259

ShepHyken

JANUARY 28, 2025

Customer Loyalty Programs Create Loyal Customers: Loyalty programs are usually about points, perks and discounts. In reality, they are marketing programs that do a great job of bringing customers back. We love repeat customers, but dont get caught believing your repeat customers are truly loyal.

Loyalty Programs 92

Loyalty Programs Customer Service Training Workshop Culture 92

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

2018 0

2018 Marketing Multi-Channel Advertising 0

Experience Investigators by 360Connext

JANUARY 12, 2015

All loyalty and authentic word-of-mouth marketing results are based on emotion. In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously.

Loyalty 291

Loyalty Hotels Hospitality Loyalty Programs 291

InMoment XI

NOVEMBER 21, 2024

As a result, you can increase your market share with this customer-centric approach. It also keeps you in the loop regarding competitor behavior to help you further refine your marketing efforts. If feedback analysis suggests that customers expect more incentives, you can retain more customers by investing in a loyalty program.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

2025 52

2025 Marketing Download Loyalty Programs 52

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

ShepHyken

FEBRUARY 3, 2025

How can businesses use unique customer experiences to stand out in a competitive market? How does a business enhance customer loyalty without relying on points or discount programs? Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 79

Loyalty Programs Loyalty Connections Brands 79

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Experience Investigators by 360Connext

NOVEMBER 7, 2023

This is why many brands invest in influencer marketing and employee brand advocacy. Implement a loyalty program : Reward loyal customers with discounts, free products, or upgrades to gamify the brand experience (and trigger dopamine!). But be careful with these programs.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 B2C Consumers 119

Experience Investigators by 360Connext

JULY 13, 2015

Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door. Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. Social media marketing for your insurance company needs to be more effective in reaching clients through this preferred channel.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

GetFeedback

MAY 5, 2019

Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. No matter whether you base your loyalty program on discounts, exclusive vouchers, gifts, or another type of privileges, your customers will appreciate it.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

ShepHyken

OCTOBER 20, 2024

How 5 Brands Use Relationship Marketing to Create Loyal Customers by Industry Dive (Industry Dive) Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. My Comment: Let’s learn from some recognizable brands about how their relationship marketing.

Article 76

Article 2024 Customer Service 2025 76

Optimove

JANUARY 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. This post will show the value of multi-time customers and give tips on driving customer loyalty and increasing profits.

Fashion 59

Fashion E Commerce Omnichannel Loyalty Programs 59

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Experience Investigators by 360Connext

JANUARY 7, 2025

The most successful CX teams align every department around the CX mission and foster collaboration across marketing, sales, support, and technology teams to ensure consistent CX. There are a lot of areas you can focus, so focus on one channel at a time and first prioritize areas most relevant to your goals.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

ProProfs Chat

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Customer Service 98

Customer Service Marketing Social Media Loyalty Programs 98

ShepHyken

OCTOBER 25, 2021

Reports and Data expect the global chatbot market to reach $10.08 billion market of 2018. Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs.

Article 150

Article 2021 Customer Service 2026 150