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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

The stakes in B2B are high, often involving multi-year contracts, renewals, intricate supply chains if not technology or cloud-based solutions, and significant recurring financial investment. This creates a unique dynamic where loyalty cannot be assumedit must be earned and continuously nurtured.

B2B 433
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Top OCR-Driven Customer Service Innovations for Modern Businesses

Joe Rawlinson

Companies today are leveraging a range of technologies to streamline these interactions. Card scanning solutions not only make these processes more efficient but also significantly boost client satisfaction and loyalty. It channels quick data capture into your backend management systems.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

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How loyalty programs enable marketing personalization

Currency Alliance

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

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Marketing predictions CMOs need to consider in 2018

Alida

Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. This means brands must invest heavily in the underlying technology as well as architecture, talent and process. CMOs become customer-obsessed. CX goes mobile.

2018 0
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

A Multi-Channel Strategy is Essential To validate their booking decisions, travel buyers are navigating multiple digital channels to conduct research and find solutions that are suited to their needs. Today’s consumers expect seamless and convenient interactions across multiple channels.

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8 Essential Features of a Customer-Centric Casino Platform

CSM Magazine

Responsive and Multi-Language Customer Support Customer support can make or break a player’s experience. Support should be available 24/7 through multiple channels such as live chat, email, and phone. Encryption technologies like SSL certificates ensure data remains secure during transfers.