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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. However challenging it may be for retailers, developing a loyal customer base is essential to maintaining an active, healthy brand.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The Downlow on Loyalty: Reciprocity is Key. But it’s more than that.

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Customer Loyalty: Experiences that Increase Retention

InMoment XI

Positive customer experiences give rise to six distinct types of loyalty. Happy customers Price-loyal Convenience-loyal Loyal-to-freebies Loyal-to-loyalty program Truly loyal Happy customers have never had reason to complain. Loyalty-program loyal customers appreciate your loyalty rewards more than the products themselves.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. Let’s start with the biggest retailer – Walmart.

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. Want to appeal to consumers in retail? Most shoppers (86%) said that a retailer having an online presence is “important,” “very important” or “critical.”

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Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Survey Questions to Ask When we refer to product experience, an ecommerce & retail business should focus on: Product Experience (product quality, design, and performance): Did you need any help or additional information to start using the product? Taking the importance of collecting customer feedback out of the way, where do we start?

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