Experience Investigators by 360Connext

NOVEMBER 13, 2014

Instead of touting how a visitor could find more information on their products, they tout sales and tuck the research part behind most everything else. Starbucks ranked well above others in terms of being a “great loyalty program.” This is another type of reassurance for customers. Will I be rewarded for my behavior?

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

Experience Investigators by 360Connext

JULY 13, 2015

The sales funnel is so simple, in theory. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Marketing, advertising, social media, and even the way we incentivize our employees are all focused on getting those new customers to walk in the door.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Faced with poor customer service, 20% of consumers would complain publicly via social media. ( New Voice Media ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Experience Investigators by 360Connext

JANUARY 12, 2015

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously. In any accounts or sales meeting, discuss the 20% as the real people they are.

Loyalty 291

Loyalty Hotels Hospitality Loyalty Programs 291

Win the Customer

SEPTEMBER 21, 2020

The right marketing strategy for your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. The right marketing strategies involving both on and off your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

E Commerce 111

E Commerce Sales Customer Engagement E-support 111

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Retently

MARCH 11, 2025

Step 4: Moderating Social Media & Marketplace Queries Customer experience doesnt stop at email and chat, a CX Manager also regularly monitors: Amazon & Sephora product Q&A sections making sure common questions are answered. Why CX Managers Focus on Journey Optimization A smoother journey = happier customers = more sales.

Management 115

Management Customer Experience Roadmap NPS 115

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 90

Social Media Customer Service Marketing Airlines 90

SurveySensum

NOVEMBER 1, 2024

Customer loyalty often looks at buying again because of rewards or sales, but brand loyalty goes beyond that. In the next section, we will go over the importance of brand loyalty and how it plays such a large role in your business’s success and growth. Why Brand Loyalty Matters?

Loyalty 52

Loyalty Customer Relationships Brands Sales 52

ShepHyken

APRIL 26, 2021

(ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

2021 143

2021 Article Customer Service Contact Center 143

Thematic

APRIL 1, 2025

Social Media & Reviews: Tweets, Facebook comments, and app reviews offer unfiltered opinions. CRM and Sales Data: Purchase histories link customer value to feedback. It clarifies transitions between teams—like marketing to sales—helping everyone understand their role in the bigger customer experience picture.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Customer Bliss

JUNE 6, 2018

Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program. In the first 6 months of his role, Eric focused on the following: Fixing the measurement program in order to capture the VoC in the right way with the right level of understanding.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Comm100

NOVEMBER 23, 2016

So what’s the best, most direct way to show customers your commitment, and inspire loyalty in return? A solid customer loyalty program. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

Loyalty Programs 71

Loyalty Programs Loyalty Rewards Programs Airlines 71

InMoment XI

JANUARY 17, 2024

With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. Guest experiences impact reputation. Guest experience management isn’t reactive.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

ProProfs Chat

MAY 31, 2019

How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers. The question arises as to what approach should a business take to cultivate brand loyalty among its customers. It is Cost Effective.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score Omnichannel 66

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

Joe Rawlinson

JANUARY 13, 2020

With over one million retail companies in the United States, business owners have a hard time increasing retail sales. Fortunately, you can still achieve your sales goals despite this growing level of competition. Fortunately, you can still achieve your sales goals despite this growing level of competition.

Retail 15

Retail Sales Loyalty Programs Social Media 15

ShepHyken

DECEMBER 9, 2022

And more importantly, how can you ensure that it’s not costing you sales? This could include phone, email, live chat, social media, and more. Read Shep’s latest Forbes article: Trader Joe’s Loyalty Program Has Nothing To Do With Points Or Perks. What do customers expect from contact centers? .

Customer Journey 127

Customer Journey Brands Sales Contact Center 127

Retently

JANUARY 25, 2023

Since Facebook is the #1 platform for brands to market their products online and generate sales, a devastating impact was expected, especially for small businesses. Specifically, a cut of over 60% in their sales for every dollar spent was predicted. The decreased quality of the audience targeting inevitably took down sales.

Loyalty Programs 31

Loyalty Programs Advertising Loyalty Social Media 31

InMoment XI

FEBRUARY 7, 2024

Let’s take a closer look at how integrated CX and other AI-powered tools are shaping hotel experiences—and how the best hotels and resorts are leveraging this winning combination to provide intelligent, customer-centric experiences that grow sales and foster loyalty. Consumers are using their mobile devices to browse and book hotels.

Hotels 195

Hotels Guest Experience Travel 2023 195

Alida

JANUARY 19, 2017

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. That figure dwarfs non-active apparel sales, which declined two percent last year. Millennials, in particular, have been driving sales in the so-called “athleisure” revolution.

Retail 167

Retail Apparel E Commerce 2016 167

Optimove

DECEMBER 11, 2024

a discount on their first purchase or enrollment in a loyalty program). Especially with the power of influencers, TikTok and social media in general, the power of a constant visual reminder of your brand shouldnt be underestimated for its power to drive further customer engagement.

E Commerce 52

E Commerce E-support Loyalty Programs Social Media 52

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. Most marketers focus on maximizing the profits from the initial sale, but how do you grow and sustain customer lifetime value for the entire customer cycle?

Blog 111

Blog Loyalty Programs Loyalty Lifetime Customer 111

GetFeedback

FEBRUARY 2, 2020

Loyal customers are the customers who will continue to buy your product with or without sales or discounts and will recommend your business to their friends. Customer loyalty is at its most basic definition when customers are likely to continue to do business with you. Start a customer loyalty program.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

Think Customers

JANUARY 17, 2025

Ultas loyalty program is 44 million members strong, with 95% of purchases made through the program, said Josh Friedman, vice president of digital products for Ulta. Social commerce is expected to nearly double between now and 2028, to $137 billion in retail sales, according to data presented by Emarketer.

Retail 52

Retail Social Media 2028 2025 52

CSM Magazine

OCTOBER 21, 2024

Provide options such as email, live chat, social media, and phone support to ensure that customers can reach you via their preferred method. Hack your sales funnel with automation tools can also assist in ticket management, ensuring that support requests are prioritized and resolved promptly.

Customer Experience 52

Customer Experience Social Media Customer Centricity Loyalty Programs 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Thematic

OCTOBER 30, 2024

You can collect VoC data through: Surveys Interviews Reviews Social media interactions This data is crucial for understanding customer satisfaction, identifying areas for improvement, and strengthening customer relationships. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

BirdEye

APRIL 28, 2023

Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. And they are increasingly using social media to get that information. In fact, 75% of online users take to social media to research a brand or product.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

PeopleMetrics

APRIL 10, 2017

Too many businesses put all their efforts towards optimizing their sales funnels and forget about what comes after a customer makes a purchase. The sale is the beginning of your customer relationship, not its culmination. With your business’s website and social media accounts, you can interact with customers anytime, anywhere.

E Commerce 102

E Commerce Social Media Loyalty Programs Events 102

GetFeedback

JUNE 11, 2019

Customers will drop everything to attend a sale, try out a new feature, or write a positive review. According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Loyalty 170

Loyalty Connections Consumers Loyalty Programs 170

BirdEye

JULY 5, 2023

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Increase sales – Existing customers trust your brand and know your products, so they’re more likely to continue purchasing and engaging with your business. Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

CSM Magazine

JANUARY 27, 2025

Analyzing Purchase Trends Data doesnt lie, and your sales data is one of the most reliable sources for understanding what customers want. Take advantage of this by creating bundled deals to save your customers time while boosting your sales. Its like having a sales assistant who knows your buyers better than they know themselves.

Customer Service 52

Customer Service Multi-Channel Social Media Communication 52

Win the Customer

JUNE 1, 2016

Today, brands can use social media to strengthen brand awareness, create customer loyalty, and build lasting relationships with customers. Customer loyalty is becoming more and more elusive, especially in our contemporary world. Loyalty Programs. Communication Through Email.

Customer Relationships 92

Customer Relationships Brands Loyalty Programs Social Media 92

Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. This tactic keeps brands at the forefront and drives additional sales during slower periods.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52