InMoment XI

DECEMBER 10, 2024

Use surveys and social media monitoring to capture insights into customer experiences. Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. Besides improving customer experiences, you can encourage loyalty with rewards and incentives.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Social media complaints & DMs ensuring negative feedback is addressed quickly before it escalates.

Management 115

Management Customer Experience Roadmap NPS 115

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Workshop 259

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

Thematic

APRIL 1, 2025

Social Media & Reviews: Tweets, Facebook comments, and app reviews offer unfiltered opinions. This comprehensive approach prevents a narrow focus; you don’t want to base decisions only on survey data if social media is aflame with a separate issue, right? Importantly, break down data silos.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Now that we are all set with the most popular customer surveys, let’s dive into the specific touchpoints to consider.

Retail 109

Retail NPS Touchpoint Feedback 109

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. They check things like pricing, ratings, features, etc.

Customer Journey Mapping 91

Customer Journey Mapping Touchpoint Customer Journey CEM 91

CSM Magazine

FEBRUARY 6, 2025

These subtle touchpoints foster brand affinity and make customers more likely to stay loyal to your company. Deepens Relationships Offering personalized items as rewardswhether after a purchase, during events, or even as part of a loyalty program creates a memorable moment for customers.

Loyalty 52

Loyalty Loyalty Programs Social Media Events 52

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

InMoment XI

FEBRUARY 7, 2024

They’re engaging with hotels from any number of channels, including web browsers, mobile apps, messaging channels, social media, and review sites—among others. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business.

Hotels 195

Hotels Guest Experience Travel 2023 195

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Social Media Net Promoter Score 52

CSM Magazine

OCTOBER 21, 2024

Provide options such as email, live chat, social media, and phone support to ensure that customers can reach you via their preferred method. Furthermore, leverage social media platforms to engage with customers, answer their questions, and build a community around your brand.

Customer Experience 52

Customer Experience Social Media Customer Centricity Loyalty Programs 52

InMoment XI

OCTOBER 4, 2024

From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers. Customer Experience Management (CXM) Definition CXM, on the other hand, focuses on improving the overall customer experience beyond just transactional touchpoints.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Optimove

NOVEMBER 26, 2024

However, customers today interact with brands across multiple channels, including SMS, in-app messaging, social media, and direct mail. Key Considerations for Transition: Phase 1 (Email Focus): Start by optimizing the email program with robust data analysis, clear segmentation, and personalized messaging.

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. Social Media You might be wondering why social media is on the list. It’s simple.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Let me re-emphasize: relationships are built by people and through positive experiences across all touchpoints.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Think Customers

JANUARY 17, 2025

Ultas loyalty program is 44 million members strong, with 95% of purchases made through the program, said Josh Friedman, vice president of digital products for Ulta. Social commerce is expected to nearly double between now and 2028, to $137 billion in retail sales, according to data presented by Emarketer.

Retail 52

Retail Social Media 2028 2025 52

TechSee

MAY 19, 2021

view of customers by accumulating data from the various touchpoints that a customer may use to contact a company. Imagine the possibilities if that same company also analyzed relevant data from the customer’s social media posts and other online reviews. Predict the Future with Data Analytics.

2021 159

2021 Technology Customer Service Competitive Advantage 159

BirdEye

DECEMBER 27, 2024

While some diners rely heavily on Google reviews, others might prefer specialized restaurant review sites or social media platforms for their dining decisions. Successful restaurant owners recognize that different platforms attract different audiences.

Multi-Channel 52

Multi-Channel Social Media Feedback Guest Experience 52

delighted

OCTOBER 3, 2024

Brands are leveraging customer data for personalized experiences Brands collect data at various touchpoints across the ecommerce customer journey. Social commerce meets customers where they are Social media is now more than just a marketing channel: it can also serve as an extension of your storefront.

Retail 93

Retail 2024 Social Media 2028 93

Ecrion

SEPTEMBER 3, 2020

Viewing your business from your customers’ shoes will allow you to create the perfect touchpoints and optimize the user experience on your platform. You can achieve these goals by creating relevant, valuable content for your blog, personalizing customer touchpoints, and incentivizing users to visit your digital properties.

Customer Engagement 98

Customer Engagement Engagement Social Media Touchpoint 98

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Customer Journey Feedback 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ShepHyken

MAY 28, 2018

Is Your Social Media Customer Service Helping or Hurting Your Customer Experience? ICMI) We’re almost to the mid-point of 2018, and it still amazes me that many brands either have no social customer service or ineffective social customer service. My Comment: Loyalty programs can be powerful.

2018 78

2018 Article Customer Service Loyalty Programs 78

Thematic

OCTOBER 30, 2024

You can collect VoC data through: Surveys Interviews Reviews Social media interactions This data is crucial for understanding customer satisfaction, identifying areas for improvement, and strengthening customer relationships. Direct customer feedback can provide actionable insights that help retailers enhance loyalty programs.

Voice of Customer 62

Voice of Customer Insights E Commerce E-support 62

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Image Source: Customerthermometer.com.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Comm100

JANUARY 21, 2020

The digital customer journey describes how your customers move across digital touchpoints as they progress from prospect to customer to advocate. Examining your digital customer journey is critical to improving your customer experience by ensuring that every touchpoint is monitored and optimized. Remember: Mind your response time.

Customer Journey 85

Customer Journey Social Media B2C Omnichannel 85

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Also try using gamification to power customer interaction through fun and exciting tournaments or programs.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

BirdEye

SEPTEMBER 11, 2023

With AI-driven solutions, you can bring efficiency across customer touchpoints, increase customer satisfaction, support self-service options, and gain valuable insights to deliver highly tailored and engaging interactions. These include channels like SMS, surveys, reviews, website chatbots, and social media message inboxes.

Customer Experience 114

Customer Experience Social Media Multi-Channel Omnichannel 114

Customer Guru

JUNE 26, 2018

Its purpose is to create a harmonious and seamless customer experience across all touchpoints or channels – whether customers are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Understanding the importance of social media brand integration. Creating loyal customers.

Omnichannel 82

Omnichannel Retail E Commerce Loyalty Programs 82

InMoment XI

OCTOBER 8, 2024

Customer experience improvement refers to enhancing the interactions and overall satisfaction a customer has with your business across all touchpoints. Reward Loyal Customers Implement a customer loyalty or rewards program that acknowledges and incentivizes repeat business. What is Customer Experience Improvement?

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

SurveySparrow

OCTOBER 12, 2021

The integration further promises a seamless experience for customers and employees through rewards at every touchpoint of their user journey. Not just this, they will also be willingly ready to talk all good things about your product or service across social media, as their primary goal is to help your business grow successfully.

Rewards Programs 98

Rewards Programs E-support Loyalty Programs Social Media 98

ShepHyken

OCTOBER 6, 2023

Providing Exceptional Customer Experiences Creating exceptional experiences at every touchpoint of the customer journey is vital. By going above and beyond to exceed expectations, businesses can foster a more profound sense of loyalty. #2. Customer loyalty programs include points-based systems, tiered rewards, and VIP treatment.

2023 65

2023 Loyalty Social Media Loyalty Programs 65