Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A great experience, but for whom?

Brands 259

Brands Hotels Consulting Workshop 259

InMoment XI

FEBRUARY 7, 2024

Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Each traveler is different, with unique needs, preferences, and motivations for travel.

Hotels 195

Hotels Guest Experience Travel 2023 195

Customer Bliss

OCTOBER 11, 2016

Power-winning guest loyalty program. He initiated and is leading the strategic transformation of HHonors from a program for only frequent travelers to a club more relevant to all travelers. Mark serves as the senior exec responsible for HHonors, Hilton’s 52+ million member strong, J.D.

Chief Customer Officer 0

Chief Customer Officer Hospitality Travel Hotels 0

Customer Bliss

JUNE 6, 2018

Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program. In the first 6 months of his role, Eric focused on the following: Fixing the measurement program in order to capture the VoC in the right way with the right level of understanding.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. Here, we will explore the latest strategies shaping loyalty programs in 2025 and what they mean for your brand. This affects everyone.

Loyalty 52

Loyalty 2025 Loyalty Programs Omnichannel 52

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Think Customers

MARCH 18, 2015

The retail landscape is crowded with loyalty programs giving consumers a plethora of points, discounts, and rewards-based memberships to choose from.

Loyalty Programs 81

Loyalty Programs Loyalty Travel Brands 81

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! engender loyalty!

Tourism 56

Tourism Travel Customer Service E-support 56

Beyond Philosophy

FEBRUARY 27, 2017

And frequent travelers will be able to put their elite membership status on hold rather than lose it when they take a break from travel. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly.”.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

2020 95

2020 Article Customer Service Loyalty Programs 95

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Beyond Philosophy

OCTOBER 30, 2017

Studies show that Airbnb’s market share is growing, especially among travelers aged 40 and under. But will I stay at Marriott every time I travel so I can save up enough points to bid on this package? If you travel for business, you might try to stay at one hotel chain consistently. And the big hotel chains are worried.

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

ShepHyken

AUGUST 11, 2024

My Comment: A few weeks ago, a software upgrade from CrowdStrike didn’t go well and impacted the customer experience in many industries, especially the travel industry. In short, the computer systems from United, American, Delta, and other major airlines went down, stranding and/or delaying travelers for days. But there’s more.

Article 85

Article Customer Service Loyalty Programs 2024 85

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Interactions

AUGUST 7, 2019

As traveling becomes more mainstream, these amenities may seem like a distant dream. But as we look at the customer experience as a whole in the travel industry, big improvements can be made to make customers feel more valued, respected, and happy. Interested in more ways to please travel and hospitality customers?

Travel 54

Travel Hospitality Books Airlines 54

InMoment XI

SEPTEMBER 1, 2022

Support Teams Consistency: Identify fundamental customer needs and create customized value and benefits Formal Relationship Surveys: Create goal-oriented relationship surveys; look for churn warning signs specific to your business Leverage Loyalty Programs: Leverage your best customers to be your most outspoken advocates.

Customer Retention 195

Customer Retention Telecommunications Customer Journey Mapping Automotive 195

Forrester

JULY 1, 2015

This airline puts emphasis and resources into maintaining an improved experience for their defined priority customer - existing loyalty program members - and doesn't consider the experience for attracting new customers like me into the fold.

Customer Experience 105

Customer Experience Airlines Loyalty Programs Travel 105

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty.

Employee Experience 143

Employee Experience Chief Customer Officer Loyalty Programs Loyalty 143

CSM Magazine

NOVEMBER 10, 2023

There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? These programs not only aim to keep the dice rolling but also to decode the preferences of the diverse casino audience.

Loyalty Programs 52

Loyalty Programs Loyalty Travel Rewards Programs 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

ShepHyken

JUNE 6, 2018

Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. Now, I agree that loyal customers can receive some type of reward or discount for their loyalty. It’s easy to spot the frequent traveler by the way they are treated by airline and hotel employees.

Airlines 99

Airlines Hotels Loyalty Programs Travel 99

Currency Alliance

JUNE 1, 2020

Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. to keep entertained and occupied.”[ii]. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

Maru Group

APRIL 22, 2021

Continuing with our 3-part series on HENRYs, those High Earners who are Not Rich Yet, we discuss a topic that appears close to the hearts of this group – Travel. It allowed us to efficiently moderate a discussion over three days and engage on the topics of financial sentiment, travel, and wellness.

Travel 52

Travel Hotels Financial Loyalty Programs 52

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. Personalize Based On Past Behavior to Drive Loyalty.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed.

Travel 52

Travel Loyalty Loyalty Programs Banking 52