Retently

JULY 16, 2024

Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric.

Net Promoter Score 148

Net Promoter Score NPS Customer Satisfaction Metrics 148

Retently

MAY 21, 2024

Is your Net Promoter Score a reliable metric for judging what customers think of your business, or is it biased? For example, can you trust Net Promoter Score data if the customer who left it happens to be a friend or acquaintance? Well, NPS is like a quick pulse check on customer satisfaction and loyalty.

Net Promoter Score 140

Net Promoter Score NPS Culture Feedback 140

Retently

AUGUST 23, 2022

As an ecommerce business, Net Promoter Score® might be the most powerful KPI in your CX toolkit. Net Promoter Score is a metric that measures the likelihood of a customer recommending your brand to their personal and professional social circle. Pay attention to CLV more than the score.

Net Promoter Score 147

Net Promoter Score NPS Measurement Customer Satisfaction 147

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 373

NPS Feedback Net Promoter Score B2C 373

InMoment XI

OCTOBER 10, 2022

Whether you send out a standard survey via email or leverage the Net Promoter Score question in-app, knowing some statistics and trends can help you ensure that you get adequate feedback that helps build your business. Net Promoter Score (NPS) Survey Statistics & Benchmarks. Download the White Paper.

Net Promoter Score 368

Net Promoter Score White Paper NPS 2005 368

Retently

OCTOBER 16, 2023

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Net Promoter Score 142

Net Promoter Score Metrics NPS Customer Satisfaction 142

GetFeedback

OCTOBER 10, 2018

To identify these loyal customers, Reichheld advises implementing a Net Promoter Score (NPS) survey, which is a simple way of gauging a customer’s loyalty to your brand and a good predictor of how well your business will perform. See here for a step-by-step guide to calculate your NPS.

Net Promoter Score 170

Net Promoter Score NPS Brands 2003 170

GetFeedback

FEBRUARY 17, 2020

This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. Measuring NPS can show you who your most loyal customers are—and who’s about to walk out the door. NPS is a key indicator of customer loyalty. You need to take action on the results.

NPS 195

NPS Measurement Loyalty Net Promoter Score 195

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. Introduction We’re not here to drive the final nail into the coffin of NPS.

NPS 335

NPS Net Promoter Score 2025 Metrics 335

GetFeedback

DECEMBER 26, 2018

That’s why it’s important to introduce additional measurement tools that reduce bias. By measuring reliably, companies get an honest look at the factors driving and killing brand loyalty. Customer surveys are one of the best tools you can use to measure brand perception. Monitoring brand perception.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

Retently

APRIL 11, 2023

There’s no better measure of your business’s overall health and ability to grow than customer satisfaction. They mean that your product or service delivers significant, measurable benefits. They mean that your product or service delivers significant, measurable benefits.

Net Promoter Score 157

Net Promoter Score NPS Customer Satisfaction Measurement 157

GetFeedback

DECEMBER 26, 2018

The only way to really find out is to ask, which is why so many companies measure customer satisfaction regularly. CSAT surveys measure customer satisfaction with a specific experience. Once customers respond, the average of their scores gives you the overall CSAT score. How about the quality of your customer service?

Customer Satisfaction 286

Customer Satisfaction Measurement Net Promoter Score Feedback 286

InMoment XI

OCTOBER 29, 2024

Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge. What Is Customer Loyalty? Customer loyalty defines how willing a customer is to repeat business with a company. What Are the Different Types of Customer Loyalty?

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. 30% of consumers are switch providers because they feel that there is no reward for loyalty. Customers enrolled in a loyalty program visit a company’s site 35% more frequently. Learn more about Net Promoter Score surveys.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

AUGUST 30, 2022

Customer satisfaction surveys enable you to measure your customer’s satisfaction with your businesses products, services, experiences, or even your staff. Satisfied customers spread the word, satisfaction is a great indicator of retention, loyalty, and customer lifetime value. Customer Satisfaction Score (CSAT).

Customer Satisfaction 370

Customer Satisfaction Net Promoter Score White Paper Effort Score 370

Retently

JULY 4, 2023

From GE to Apple, many of the world’s biggest companies use Net Promoter Score ® to measure and track customer sentiment. Most swear by NPS® as the most accurate and effective means to measure loyalty and satisfaction among customers. But what if you’re not one of the world’s largest companies?

Net Promoter Score 158

Net Promoter Score NPS Multi-Channel Feedback 158

GetFeedback

NOVEMBER 19, 2018

Although there are newer versions of the conversion funnel that track the Retention stage at the end, there’s an even better method of measuring and maintaining customer retention: the loyalty loop. How the loyalty loop works. Create your loyalty loop with customer feedback. Measure customer loyalty with NPS.

Loyalty 220

Loyalty Net Promoter Score NPS Customer Retention 220

CloudCherry

JULY 10, 2018

And as the saying goes: “You cannot change what you cannot measure” Measuring and Acting. Driving a positive experience, even when things go wrong, helps improve the loyalty and satisfaction of your customers. Within customer experience, there are 2 measures typically used by companies. Ken Blanchard.

Measurement 199

Measurement Net Promoter Score NPS Touchpoint 199

GetFeedback

APRIL 22, 2019

Customer Satisfaction Score (CSAT) surveys have emerged as the gold standard for measuring how customers perceive their interactions with a brand. However, there are many different survey methods to choose from to measure a customer’s experience — including Customer Effort Score (CES) , Net Promoter Score (NPS) , and many more.

Customer Satisfaction 323

Customer Satisfaction Net Promoter Score NPS Metrics 323

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

eglobalis

NOVEMBER 26, 2024

Introduction: Can loyalty, adoption, or growth be built on empathy alone? Empathy must transcend emotional acknowledgment and evolve into a driver of actionable outcomes that solve real problems, align with client goals, and deliver measurable value. The answer is no. This makes the stakes—and the expectations—far higher.

B2B 406

B2B B2C Culture Workshop 406

InMoment XI

NOVEMBER 21, 2024

As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. For example, if price is a significant factor for your customers, you can satisfy them by adjusting your pricing model or offering loyalty rewards. What Is Voice of Customer Analysis?

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. This nuanced understanding allows leaders to implement targeted improvements, driving loyalty more effectively than NPS’s static score alone.

2025 276

2025 Net Promoter Score B2B Multi-Channel 276

eglobalis

SEPTEMBER 5, 2024

Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty. This article explores how integrating CS and CX metrics can transform customer strategies, boost adoption, and lead to measurable, data-driven business success.

Metrics 325

Metrics Customer Success 2024 2023 325

InMoment XI

DECEMBER 7, 2023

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. It is often referred to as a brand or relationship metric.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

GetFeedback

AUGUST 16, 2018

But when it comes to service quality, how do you measure where you really stand with customers? Here’s a look at the top 11 customer service metrics you should start measuring today. To measure customer happiness, turn to CSAT, CES, and NPS. Customer Satisfaction (CSAT) Score. How do you measure it?

Metrics 199

Metrics Measurement Net Promoter Score Customer Service 199

eglobalis

JUNE 27, 2024

Companies like Zendesk, Freshdesk, and ServiceNow use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty. Establishing Clear CX Vision and Goals A clearly defined CX vision and specific, measurable goals are essential.

Customer Experience 369

Customer Experience Customer Centricity Net Promoter Score Government 369

eglobalis

NOVEMBER 3, 2024

Embrace Organizational Self-Discovery Understanding a company’s unique identity is essential for crafting a CX strategy that not only resonates but also drives loyalty and differentiation in the marketplace. Encourage Employee Empowerment Employees are the frontline ambassadors of a company’s brand and values.

B2B 442

B2B Culture Innovation Loyalty 442

InMoment XI

SEPTEMBER 27, 2023

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. What’s the Score for Insurance Brands?

Insurance 195

Insurance NPS Net Promoter Score Loyalty 195

Retently

MARCH 23, 2023

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

Net Promoter Score 98

Net Promoter Score NPS Insurance Airlines 98

Feedbackly

SEPTEMBER 7, 2023

NPS is a metric that measures your customers’ likeliness to be your advocates. In this regard, a metric like NPS which focuses on one aspect of loyalty-advocacy, falls short in its delivery. NPS does provide a simple measure of customer sentiment that we can assume to be a result of the overall buying journey.

Net Promoter Score 105

Net Promoter Score NPS Touchpoint Metrics 105

GetFeedback

SEPTEMBER 20, 2019

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

NPS 278

NPS Metrics Net Promoter Score Effort Score 278

InMoment XI

JANUARY 2, 2023

When you start your CX efforts, you need to consider how to measure it. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ). How Do I Measure Customer Experience? Passives score 7 or 8.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

Feedbackly

JANUARY 5, 2023

The Net Promoter Score (NPS) is a metric used to identify the loyalty of customers to a business/brand. The NPS score is calculated using the responses of the NPS survey, which asks the simple question, “how likely are you to recommend this product/brand to someone you know?” What is NPS? from the customers.

Net Promoter Score 98

Net Promoter Score NPS Metrics Feedback 98

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. That’s a measurement that can help make your case, but it’s not necessarily the end-goal. And tracking that happiness?

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

GetFeedback

APRIL 8, 2019

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

NPS 247

NPS Net Promoter Score Reference Metrics 247