ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

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Loyalty Programs Loyalty Fashion Financial 98

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Retailers spend billions of dollars on loyalty programs and hope that it brings customers back.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Joe Rawlinson

JULY 24, 2019

In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. Customer Reward Programs. Customer incentive programs or loyalty bonuses in the form of gift vouchers, free products, bonus items, etc. With great User Experience (UX) comes great loyalty.

Loyalty 107

Loyalty Sales Rewards Programs Customer Retention 107

ProProfs Chat

SEPTEMBER 9, 2020

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?

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Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Beyond Philosophy

DECEMBER 14, 2023

However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. The problem lies in the assumption that ALL repeat business is motivated by loyalty. Let’s begin by defining customer loyalty and inertia. Take a moment to consider to whom in your life you feel loyalty.

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Loyalty Rewards Programs Loyalty Programs Airlines 88

Experience Investigators by 360Connext

APRIL 23, 2015

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Social Media 218

Social Media Travel Rewards Programs Innovation 218

ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. There are some great ideas in this article that lists nine ways to create a better CX and promote more engagement.

2021 150

2021 Article Customer Service Rewards Programs 150

FiveStars

OCTOBER 27, 2021

The post 5 Ways to Increase Customer Loyalty appeared first on Fivestars Insights. In fact, loyal customers spend 67 percent more than occasional customers, which is why focusing on repeat business is a necessity.

Loyalty 98

Loyalty Customers Insights Rewards Programs 98

Beyond Philosophy

APRIL 13, 2018

A lot of business professionals talk about customer loyalty. Or they do know what they are talking about, but what they are talking about is not customer loyalty! Many of the organizations I have worked with say that customer loyalty means, “the customer buys everything from us.” So, What Really is Customer Loyalty?

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Loyalty Rewards Programs Consulting Sales 83

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty.

Customer Centricity 78

Customer Centricity Loyalty E Commerce Loyalty Programs 78

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Beyond Philosophy

NOVEMBER 16, 2016

Take the new Starbucks rewards program ( please!). In the past, customers received a point every time they made a purchase and earned a reward after 12 points. How people feel about your product is an important part of their forming loyalty to you. They changed it recently, and customers didn’t like it. Then, fix it!

Social Media 167

Social Media Rewards Programs Consulting Customers 167

ShepHyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

2021 91

2021 Article Rewards Programs Customer Service 91

Service Untitled

DECEMBER 17, 2013

Use loyalty reward programs. Possibly Related Posts: Is customer service more about loyalty or preventing frustration? So here we are in the midst of football season, More to customer loyalty than just having a great product Most of us take great pride in the excellent products.

Loyalty 75

Loyalty Rewards Programs Social Media Customer Satisfaction 75

Beyond Philosophy

NOVEMBER 7, 2016

Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.

Sports 167

Sports Rewards Programs Transportation Books 167

QuestionPro Audience

JANUARY 3, 2017

However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. This could be an excellent opportunity for airlines and credit card companies to build brand awareness and loyalty through an in-flight food and beverage reward programs.

Airlines 60

Airlines Loyalty Brands Rewards Programs 60

Alida

MARCH 27, 2018

“Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.” With great presence, Michael spoke about the Mandarin’s relationship-driven approach to loyalty that has guided the brand for decades: an enduring passion for excellence and exceptional service.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Interactions

DECEMBER 12, 2019

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

Retail 62

Retail Loyalty Rewards Programs Omnichannel 62

InMoment XI

OCTOBER 8, 2024

Some of the benefits of improving customer experience include: Increased Customer Loyalty When you have a consistently positive customer experience, you will create loyal customers. But, by improving customer experience, you will have no problem achieving these customer milestones and increasing customer loyalty.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Beyond Philosophy

OCTOBER 30, 2017

Loyalty Points Don’t Lead to True Loyalty. But true loyalty can’t be bought with rewards perks. In taking the rewards experience approach, hotels are making a perfectly rational assumption. Hotel loyalty is a more complex subject than you might imagine. Does a better rewards program help?

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

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Loyalty Programs Loyalty Rewards Programs Customers 52

Comm100

NOVEMBER 23, 2016

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate. A solid customer loyalty program. A free item?

Loyalty Programs 60

Loyalty Programs Loyalty Rewards Programs Airlines 60

Beyond Philosophy

OCTOBER 2, 2017

Realizing the only way to build Customer loyalty is through Customer memories. Realizing the only way to build customer loyalty is through customer memories. Every Customer Experience professional wants to build customer loyalty. Experiences do not form customer loyalty, but memories of experiences do.

Customer Experience Professionals 229

Customer Experience Professionals Customer Experience Rewards Programs Loyalty 229

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

Service Untitled

SEPTEMBER 17, 2012

So how do we build and maintain customer loyalty? Even negative feedback can help to bring about customer loyalty. Those are the customers you will have dazzled with your customer commitment, and in essence these are the very same people who will be your walking billboards for loyalty and attracting new customers.

Loyalty 60

Loyalty Rewards Programs Customer Confidence Culture 60

Service Untitled

JUNE 16, 2011

Entrepreneur magazine writer Micah Solomon stated there are several important elements retailers need to concentrate on in order to gain customer loyalty. Many retailers have recognition and reward programs. Those become the retailers who win my customer loyalty. Can we increase customer loyalty?

Loyalty 43

Loyalty Rewards Programs Hotels Magazine 43

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Beyond Philosophy

NOVEMBER 21, 2017

But this strategy does nothing to build customer loyalty. It is responding this holiday season by rolling out a new rewards program that aims to give these loyal shoppers special benefits and perks. This makes for a memorable day, and positive memories build loyalty and long-term value. They care that it’s cheap.

Retail 124

Retail Rewards Programs Sales Loyalty 124

ShepHyken

SEPTEMBER 9, 2019

When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. Most drive repeat business.

Article 103

Article 2019 Customer Service Loyalty Programs 103

CSM Magazine

JANUARY 20, 2021

To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Brand loyalty is best defined as your customers’ tendency to make multiple purchases of your goods and services over competitors. Tips To Cultivate Brand Loyalty.

Loyalty 52

Loyalty Brands Rewards Programs Social Media 52

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty Banking Airlines Travel 59

Beyond Philosophy

OCTOBER 10, 2016

You could begin a loyalty and rewards program to keep people coming back. For example, say you have a retail location where you want to improve the Customer Experience. You could change the organization of product in the store. But, after doing all the work, you notice they’re not moving the needle forward on your results.

Hotels 167

Hotels Books Rewards Programs Retail 167

ReviewTrackers

MARCH 24, 2021

A few more statistics reveal how customer experience — more so than digital strengths, rewards program, or coverage options — could be the key for banks that prioritize customer retention. By doing so, you can foster trust-based relationships that help encourage preference and inspire loyalty. Evaluate loyalty and satisfaction.

Banking 123

Banking Customer Retention Customer Experience Financial 123

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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Loyalty Programs Loyalty 2004 Rewards Programs 45