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In B2B, value is measured as an exchange : the buyer gains measurable business outcomes, and the supplier earns revenue, access, or loyalty. B2B leaders who operationalize these elements build trust, reduce churn, and become part of the customers long-term roadmap.
Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage.
Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Aligning experiences with these principles fosters loyalty. The AI Debate: A CX Game-Changer or Trust-Buster?
What It Involves Joint solution design or proof-of-concepts Shared labs, testbeds, or rapid prototyping Influence over product roadmap development IP-sharing agreements in some cases Strategic Impact Ericsson and ABB partnered on 5G-enabled smart factories. ABB contributed robotics use cases; Ericsson brought real-time communication tech.
Here’s a breakdown of the most impactful user feedback metrics for your SaaS business: Net Promoter Score Net Promoter Score (NPS) is a commonly used metric that measures customer loyalty. A high rate indicates strong engagement with your product and loyalty to your brand. It’s easy to track, analyze, and visualize.
This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. NPS is a key indicator of customer loyalty. This feedback can then inform key aspects of your business, like product roadmap, pricing strategy, and ongoing team training.
Ever found yourself excited about a loyalty program only to be let down by the redemption process? This conversation isn’t just a critique, it’s a roadmap to excellence in loyalty program implementation. Don’t miss the next episode!
In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. It shows customers their voices are heard , leading to higher loyalty and retention. Testing a points-based loyalty program where customers earn discounts on future purchases. The solution?
By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. They are crucial for creating and maintaining a positive customer experience, ultimately leading to customer satisfaction, loyalty, and business success.
Employees are invaluable for creating the human connections that reinforce brand loyalty, which helps your organization stay at or reach the top of your vertical! Sure, happy customers help a strong bottom line, but passionate, bold, and invested employees are what encourage those customers to keep doing so.
As a result, the model removes the guesswork from your customer experience strategy , replacing it with a roadmap to CX excellence. For example, tracking NPS to determine the success of recent loyalty efforts. It provides a data-driven approach to identifying areas for improvement across the customer journey.
Some say it can reveal everything from customer loyalty to future revenue growth. Well, I believe it to be true… Companies with a high NPS grow twice as fast as their competitors, and in a world where customer loyalty directly influences your revenue, that’s no small feat. NPS is a legend in the world of CX KPIs.
30% of consumers are switch providers because they feel that there is no reward for loyalty. 30% of consumers are switch providers because they feel that there is no reward for loyalty. Customers enrolled in a loyalty program visit a company’s site 35% more frequently. CallMiner ). CallMiner ). Accenture ). CallMiner ).
Feed this data back into your product roadmap and to your sales team. Referral and loyalty schemes aren’t always well suited to B2B brands, but customer marketing or a VIP program can work instead. One such example might be providing access to your product roadmap as part of an advisory council. 5: Thank Respondents.
In 2025, a third (33%) of UK retailers polled said they would expand AI use roadmaps to enhance customers’ post-purchase experience in response to the rising issue of ‘where is my order’ (WISMO) enquiries. But this is often costly and resource intensive.” “By
Understanding these drivers provides a roadmap to continuous improvement, whether its agent behavior, product knowledge, or customer sentiment. These scorecards, combined with Impact Prediction capabilities, allow contact centers to explore critical factors influencing their metrics.
Closing the feedback loop delivers that proof—it’s more important than ever for building loyalty and trust. But more importantly, closing the feedback loop directly impacts customer satisfaction, loyalty, and your bottom line. In fact, 41% say brand loyalty is tied to an emotional connection. That silence?
There is often a love story in the beginning, and then throughout the relationship the love and even loyalty can wane and drift. In one research study published by the International Journal of Applied Business and Economic Research , Gurpreet Singh, Inderpal Singh and Sandeep Vij identified four antecedents to customer loyalty.
Enhanced Customer Loyalty: By consistently providing positive experiences, CXM software contributes to building customer loyalty. A robust CXM platform can significantly impact customer satisfaction, loyalty, and overall business success. Can We Review the 24-month Product Roadmap?
FLX Membership Programme Data: Analysis of member behaviour and preferences to enhance loyalty programme offerings. Elevating Acquisition and Retention Central to Foot Locker’s CX strategy is its loyalty programme, FLX. Social Media Monitoring: Tracking customer sentiment and engagement on social platforms.
Prioritization & Roadmap: Aligning AI Initiatives with Business Goals As a product manager, it’s crucial to prioritize AI initiatives based on their potential impact on customer experience and align them with the overall product roadmap. I hope this blog post is helpful!
It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. This blog addresses those questions and provides a roadmap for building best-in-class post-purchase journeys. Timely messages tied to customer milestones, such as loyalty anniversaries or birthdays.
Companies need an ongoing roadmap to define where they want to make progress in customer profitability, customer loyalty, and customer experience delivery. Rarely is there a decision making lens in place to identify and drive investment in the most important customer experiences.
Companies need an ongoing roadmap to define where they want to make progress in customer profitability, customer loyalty, and customer experience delivery. Without common accountability targets, actions will continue to be planned tactically, based on the individual annual plans of the silos.
This encourages both departments to work together to enhance customer loyalty, understanding that improved retention directly impacts revenue. The 11 actionable strategies presented in this article provide a roadmap for eradicating silos and fostering a fully integrated organization.
The challenge lies in carefully evaluating feedback and determining whether a feature request should make it to your product roadmap or be declined. However, not all feature requests are feasible, beneficial, or aligned with your company’s long-term strategy. I’d also love to hear your experiences on this subject.
CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. How the CX ROI Metrics Roadmap Works Gold : First, your CX team facilitates earnest use of customer experience insights for growth efforts: Products and services : new, upgrades, and lite versions.
By using Thematic’s AI and human expertise , Atlassian uncovered key customer pain points and improved its product roadmap Key takeaway: Companies that act on pain points fast gain a competitive edge—73% of consumers will switch to a competitor after multiple bad experiences. The result?
To ensure your business consistently delivers an impressive CX, a well-structured plan, or a customer experience roadmap, is vital. What is the Customer Experience Roadmap? A customer experience roadmap is a strategic plan that outlines the steps a business will take to enhance its customer experience.
While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.
Remember, customer feedback is a goldmine of actionable data that can steer your business towards delivering exceptional experiences and fostering lasting customer loyalty. This knowledge will empower you to craft a customer experience (CX) approach tailored to your unique circumstances.
Now more than ever, the customer experience is the battleground for brand loyalty. Define your digital roadmap, including expectations, roles and responsibilities, and timing. Your team needs to focus on empathy, putting themselves in the shoes of their customers. What are current pain points? What do you want the reputation to be?
Product roadmaps. Our product roadmaps are based on what our customers want and they’ll get it…in six to eighteen months maybe. Product roadmaps are often based on what priorities have been identified as most important to customers. Customer feedback dashboards. And they thought – hey, we know our customers!
By analyzing conversations across multiple channels, companies can better understand customer needs, identify trends, and drive meaningful improvements that lead to greater satisfaction and loyalty. This ultimately leads to reduced call durations, increased agent productivity, and lower operational costs.
Customer experience (CX) is one of the most important contributors to building customer loyalty and fostering long-lasting customer relationships. Their feedback can influence the company’s product roadmap and account for better decision making. And in most cases, it is tied very closely to good customer service.
They wanted to know why they needed a customer journey map when they already had: Process maps Product roadmaps Customer feedback dashboards A corporate vision to “provide a world-class experience for customers” And, perhaps most importantly, they just “got” their customers. You’ve probably already identified the issue here, right?
They provide invaluable insights into customer satisfaction, customer loyalty , and overall experience. By accurately measuring these metrics, businesses can transform their customer interactions, fostering loyalty and driving revenue. NPS is a reflection of customer loyalty and satisfaction.
Understand How to Develop Customer Loyalty. In this conversation, Rob also addresses the importance of leadership believing that earning the loyalty of customers and employees is central to the strategy of the business. Markey is an expert in customer and employee loyalty, new product development and customer service strategies.
InMoment’s flexible survey platform coupled with their expertise in intelligently bringing together customer feedback has allowed us to efficiently expand our listening program globally and understand key drivers to customer’ loyalty and satisfaction. Deborah Battaglia Senior Vice President, Customer Experience at Assurant What’s Up Next?
Choosing the right partner for your CX program is essential for creating a memorable customer experience and increasing customer loyalty. 73% of customers say that a good customer experience is one of the biggest deciding factors for brand loyalty. What is your budget, and how does this vendor align with it?
This is a key indicator of your organization’s customer loyalty and success in building lasting customer relationships. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in. Why is Customer Retention Important? Google Cloud.
This post offers a clear roadmap for using analytics to drive sustainable growth in a burgeoning market. Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue.
That’s exactly what customer journey mapping does—charting each step customers take with your business, from first contact to long-term loyalty. A strong customer insights strategy clearly turns feedback into actions on your product roadmap. Customer feedback is a goldmine for improving products or services.
In today’s job market, loyalty to a single company is less common. Creating a clear and transparent roadmap is key to building trust with customers and employees. Organizations can create a clear roadmap for success by aligning these objectives and holding themselves accountable for achieving results.
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